Public Relations in Britain - A History of Professional Practice in the 20th Century
Jacquie L’Etang
Hardback List Price: £42.50
CIPR Members: £36.50
About this book
In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early 20th century to key political, economic, social, and technological developments. Drawing on oral history interviews with more then 70 PR practitioners and extensive archival research, the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the 20th century.
Who should read this book?
PR practitioners at all levels - in order to know where we are and where we are going, we need to know where we have been!
About the author
Jacquie L’Etang FCIPR is a Lecturer and Director of the MSc in Public Relations at the University of Stirling. She worked in a variety of public relations roles at the British Council in the 1980s including the 50th anniversary celebrations (1984), promotional publications, staff newsletter and annual report. Her first degree was in American & English History (UEA); subsequently she obtained postgraduate degrees in Commonwealth History (London), Public Relations (Stirling) and Social Justice (Stirling). Her PhD focused on public relations' role and evolution in British society.
Jacquie's main research interests are: history and sociology of public relations; health and food communication; public relations in tourism, especially sports tourism; and PR in sport.
Jacquie has published articles and book chapters on the ethics of communication, rhetoric, propaganda, diplomacy and was co-editor, with Magda Pieczka of Critical Perspectives in Public Relations (ITBP, 1996). She currently sits on the editorial boards of Prism, Journal of Communication Management and Public Relations Review.
Further information
Read the article Discovering the history of PR (pdf), featured in Profile, the CIPR member magazine, December 2004.
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