PR in Practice
A useful addition to the thinking PR professional's library. Scroll down to view all titles in the series.
- About the series
The CIPR has joined forces with Kogan Page to publish this unique series designed specifically for people seeking to enter the PR profession as well as existing professionals. Written by a team of leading experts, the series provides a wealth of practical information and advice. - Who the series is aimed at
Ideal primers for those undertaking higher undergraduate, postgraduate and professional examinations and useful refreshers for PR practitioners who want to ensure their knowledge and skills are up to date. - Useful facts
The PR in Practice books are recommending reading for the CIPR's Diploma in PR and Advanced Certificate.
Reading titles from the series also counts towards Developing Excellence, the CIPR's continuous professional development scheme (CPD).
- Member discount
CIPR members are entitled to a 10% discount on all titles in the PR in Practice series.
PR in Practice titles
Creativity in Public Relations
What is it that adds sparkle and life to a well-planned and implemented public relations campaign?
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Effective Internal Communication
This fully updated second edition of Effective Internal Communication adopts a practical and accessible approach to the subject, and explores the way in which internal communication is conducted across different sectors and organizations. Containing many examples and useful advice, the book includes a number of topical case studies that serve to bring theory and complex issues to life.
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Effective Media Relations- how to get results
The power of the media is unquestionable – the impact it can have on public opinion and decision making is quite unique – and knowing how to use it effectively is an essential skill for all public relations practitioners.
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Effective Personal Communication Skills for Public Relations
Effective Personal Communication Skills for Public Relations analyses how to transform your communications by managing the way you think, act, create messages and network. Covering the 'soft skills' of communications practice, it identifies the key elements used by outstanding communicators.
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Effective Writing Skills for Public Relations
This fully updated fourth edition of John Foster's book is a hands-on, practical guide to writing style for students and others entering the PR industry. It will also be valuable for those already employed in the public relations profession and for those who earn their living using their writing skills.
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Evaluating Public Relations
The evaluation of public relations activity is ranked very highly among PR practitioners worldwide. Both consultancy and in-house practitioners are seeking greater evidence of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods
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Managing Activism - a guide to dealing with activists and pressure groups
Managing Activism examines the aims and motives of activist groups and provides a no-nonsense guide to handling activist pressure. Packed with numerous case-studies, this guide demonstrates that an organisation can move from a combative to a win-win situation with activists.
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Planning and Managing Public Relations Campaigns - a step-by-step guide
The secret of successful public relations campaigns lies in good planning and effective management. This fully updated second edition provides a blueprint for all practitioners, describing how to initiate and manage the ongoing development of a programme.
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Public Affairs in Practice
As the value and worth of reputations are recognised in business, among NGOs and charities, public affairs is becoming increasingly important.
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Public Relations – a practical guide to the basics
As the value and worth of reputations are recognised in business, among NGOs and charities, public affairs is becoming increasingly important.
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Public Relations in Practice
As the role of the public relations practitioner becomes ever more demanding, skills of the highest quality are expected from everyone entering the profession
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Public Relations Strategy
This authoritative book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy.
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Risk Issues and Crisis Management in Public Relations - a casebook of best practice
This fully updated and revised fourth edition of Risk Issues and Crisis Management in Public Relations aims to define reputation, explore how to value it and provide practical guidelines for effective reputation management. It includes information on the rise of the socially conscious consumer and the new non-government world order as well as the growing imperative for corporate social responsibility.
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Running a Public Relations Department
Good management practice is essential if any public relations department is to be highly valued, productive and cost effective.
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