The CIPR Advanced Certificate in Public Relations
The Course: learning methods
The Course consists of 48 hours teaching over 24 weeks. Approved
centres offer these in different ways. There is tutor support throughout the course.
The
Advanced Certificate level involves investigating case
histories in workshops with visiting practitioners and by
reference to recommended texts. Students will also be
expected to draw on information to build case histories, and find evidence for practical examples from a
wide range of print and electronic media.
Learning experience
Teaching centres are encouraged to offer a variety of study options
– such as evening, weekend, day blocks or distance learning (non-UK
based candidates).
Centres individually determine the structure of teaching sessions
with a focus on consistency of outcome rather than prescriptive or
restrictive content. It is envisaged that a combination of lectures,
workshops, interactive group learning, discussion, guest
presentations, multimedia, case studies and study/reading packs will
be used by centres as appropriate.
Contact hours
The Unitisation matrix (see
syllabus and assessment) reflects the CIPR recommendation for a
minimum total of 48 hours tuition, which is generally delivered
across 8 days.
Professional Knowledge Units 1.1 and 2.1 comprise the greatest depth
of intellectual and theoretical content. They are allocated a
recommended 24 tutor contact hours. Unit assessment by CIPR is
summative although centres may provide informal formative guidance
in preparing candidates for the official assignments.
Vocational skills taught in Units 1.2 and 2.2 involve instruction of
underlying principles and practical coaching to develop proficiency
in job roles. These Units are allocated a recommended 18 tutor
contact hours, plus academic, vocational and learning support as
determined by individual centres. Personal development results from
Units 1.3 and 2.3 where tuition is required to understand underlying
principles, research methodology and requirements of assessment.
These Units are allocated a recommended 6 tutor contact hours, plus
personal guidance and counsel to conceive and develop the research
topic as determined by individual centres.
Directed/Independent study hours
In addition to tutor contact hours, candidates need to undertake
significant directed and independent study. Teaching centres and
CIPR provide guidance and support within a learner centred approach
focusing on enabling candidates to manage their own personal and
professional development.
| Suggested study
time |
Advanced
Certificate
[Tactician level] |
Diploma
[Manager level] |
Total study
hours per Unit
(contact and directed/
independent study) |
80 |
150 |
Total study
hours per
Qualification
|
48 contact & 192 independent
240 hours total |
48 contact & 402 independent
450 hours total |
|