• a post-graduate professional qualification in a related discipline (e.g. CIM Diploma), plus one year’s relevant full-time employment ( or equivalent part-time employment) in public relations
• degree in business/marketing/management/communication studies, plus one year’s relevant full-time employment in PR
• any other UK degree plus 2 years relevent full time employment in PR
• two years’ relevant full-time employment in public relations, and the CAM Advanced Diploma in Marketing Communication
• the CIPR Advanced Certificate in PR
• LCCI 5 3rd Level subjects, including PR, Marketing, Advertising, Principles & Practice of Management, plus 2 year’s experience in PR  
• four years’ relevant full-time employment in public relations and 5 GCSE passes, one of which must be in English Language

NB: Equivalent qualifications are acceptable

Plus those whose first language is not English must be able to demonstrate proficiency in the language – spoken and written to – International Language Testing System (IELTS) band score of 7.0 or above or equivalent.