News & opinion
What's your tagline?
Bringing a tagline to life with visuals is the best way to make it happen, Michelle LaBrosse says.
...but can they read it?
Make your copy easy on the eye. If it’s hard to read, it fails to communicate. There’s no point in writing it if you can’t read it, John Foster says.
New blog space - exciting addition to CIPR website
I am delighted to be among the first CIPR bloggers to write about 'The Conversation' – which will be launched at our social media conference on 11 April. The Conversation is the CIPR's one-stop shop for great blog posts by practitioners, consultancies, academia and students, from the UK and further afield.
A Final Post...
My final post is based on my last update to CIPR members, simply because it says all I want to say (and thanks to all those who have taken the time to comment on these posts over the last 12 months).
The Reputation Battle
Between Eric Pickles’ pronouncement on the use of public affairs consultants and The Guardian’s investigation into what it has emotively termed ‘reputation laundering’, PR has taken a hit over the last week. Ironically, those who accuse PR practitioners of spin appear to have a knack for it.
The CIPR Social Media Panel - Summer Update
It's just a little over three months since the CIPR launched its Social Media Panel and I thought it would be good to share our progress.
CIPR and AMEC: The Value of Public Relations Discussion
Following my recent post on the Barcelona Principles, the CIPR and AMEC met this week to discuss our review of measurement and evaluation guidance.
Diversity in Public Relations
The first research on the experiences of diverse PR practitioners in the UK has just been completed, and the results reveal a consistent pattern of ongoing discrimination affecting the lives and careers of 'minority' practitioners.
