Our research reports explore the trends, issues and challenges impacting the public relations profession. This includes our annual State of the Profession research - the largest and most statistically robust investigation of its kind and explores everything from skills and salaries to diversity and gender pay.
Research fund
Members can receive grants of up to £2,000 to conduct independent PR research to enhance the professionalism and effectiveness of PR. If you're interested, applications are now open for the 2024 PR Research Fund. Discover more information about the application process and explore previous research projects.
Find out more
PR Population Report
This report is the most accurate and comprehensive snapshot of the public relations profession to date and explores industry employment patterns, diversity, and demographic shifts.
Download the report here
State of the Profession 2021/2022
This year’s report explores how the PR industry is recovering from the pandemic with a look at recruitment and vacancies as well as salaries, skills, and much more.
Download the report here
The value of chartership
Our joint research with The Chartered Institute of Marketing (CIM) explores the experiences of chartered members by looking at the impact of becoming chartered and what that means to them and their careers.
Download the report here
PR in a pandemic
This research explores the impact of the COVID-19 with a focus on how practitioners and the industry have been impacted by the pandemic and what it might mean for the future of the profession.
Download the report here
State of the Profession 2019/20
This year’s report explores practitioner views on social mobility and being part of a professional community.
Download the report here
Read the news release here
State of the profession 2018/2019
This year’s report focused on the issue of mental health within the public relations profession.
Download the report here
Read the news release here
For any queries relating to the survey or the research report, please contact PR and Policy Manager, Jon Gerlis.