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Maintaining and
improving the UK’s competitive
position demands an ethical, dynamic
and strategic public relations industry
that works to promote transparent
corporate governance, and a full
understanding of the management of the
relationships on which the ‘bottomline’ success
of every business depends. |
I have been delighted
to lead a powerful team of
industry experts, supported by the
Institute of Public Relations and the Department
of Trade and Industry, who have
carried through the most searching examination
of the competitiveness of the public
relations industry for a decade.
This study highlights
that the already significant
contribution of the public relations
industry to the UK economy can
be greatly increased through better understanding
by business leaders about what
the best of public relations can
achieve. |
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Equally the report
shows that there is also much
to be done by public relations professionals
themselves, across all the industry
sectors, to take forward and strengthen
industry initiatives in ethics, training
and education, public relations planning
and evaluation. The challenges to
the public relations industry are clearly identified
in the report conclusions and Steering
Group recommendations.
We now have a
blueprint for unlocking the potential
of public relations.
I call on our entire
public relations industry to
support the Institute of Public Relations
in making this happen.
Please browse this
website for further information.
Michael Murphy
Chairman
IPR-DTI Steering Group
CEO hatch-group |
