Programme
This will be a hard-hitting conference with detailed exposition of ideas
themes and techniques that can grow the public relations profession and
its practitioners.
Added to the extraordinary diversity and opportunities that London offers this is a public relations opportunity not to be missed.
Speaker programme
The programme themes are directly related to the high level skills and expertise of today's public relations practitioner and the issues they tackle.
A: Public relations as a driver of economic growth and regeneration - looking at international experience of the 'soft' reputation issues that increasingly drive investment; and how countries and cities compete on reputation.B: Public relations' role in celebrating diversity and achieving social inclusion -
C: Public relations that challenges commercial stereotypes - in the face of new markets and consumers concerned by climate change and other 'green' issues
The focus of these sessions will be on learning the hard-edged and practical lessons for public relations practice and techniques, not the debating of headline political issues.
All sessions will be chaired by distinguished public relations practitioners from around the world assembled for the annual meeting of the Global Alliance; by CIPR officers; and by leading public figures from the United Kingdom including Chairman of Haymarket Publishing and former Deputy Prime Minister Lord Heseltine; former vice chair of Weber Shandwick and Leader of the Liberal Democrats in the House of Lords Lord McNally; and Lord Chadlington, Group Chief Executive of Huntsworth.
To view the programme in full please follow this link
Programme Working group
The content of this programme is the result of consultation with experienced public relations professionals on the Working Group -
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Jon Aarons FCIPR Tony Bradley FCIPR Philip Dewhurst FCIPR Steve Falla MCIPR Fabrizio Falzarano Anne Gregory FCIPR Richard Houghton MCIPR Simon Lewis FCIPR Elisabeth Lewis-Jones FCIPR Thorsten Luetzler Pamela Mounter FCIPR |
Michael Murphy FCIPR Kevin Murray FCIPR Tony Muzi Falconi HFCIPR Paul Mylrea MCIPR Lisa Shaddick MCIPR Margaretha Sjoberg Kevin Taylor FCIPR Peter Walker FCIPR Adrian Wheeler FCIPR Jon White FCIPR Sue Wolstenholme FCIPR |
Post conference book & case studies
Dr Judy VanSlyke Turk and Linda Scanlan will review case studies from new democracies for potential inclusion in the 3rd edition of their book, "The Evolution of Public Relations: Case Studies from Countries in Transition".
http://www.instituteforpr.org/awards/international_case_studies/