Monday 23 June
9am - Plenary Session 1
Formal Opening, with Digby, Lord Jones of Birmingham, UK Minister of State for Trade & Investment; Welcome to delegates; Presentation of 'London Manifesto'
Plenary Session 2
Public relations as a driver of economic
growth and regeneration
- How cities attract investment: The reputation issues that count – Michael Hayman FCIPR, Chief Executive, The Communication Group UK
- How Turin won and has benefited from the 2006 Winter Olympics – Anna Martina, Communications Director, City of Turin
- Liverpool European Capital of Culture 2008: How public relations has worked for us – Paul Newman, Communications Director, Liverpool European Capital of Culture
Break
Workshops
- Workshop A:
How the 'New' was put back into New Zealand – Fiona Acheson, New Zealand Trade & Enterprise Communications Director, Wellington, & Ziena Jalil, New Zealand Trade & Enterprise Marketing & Communications Manager – North Asia, Hong Kong
- Workshop B:
Influencing attitudes to disability: Using PR to promote equality and social inclusion - Agnes Fletcher MCIPR, Specialist in Disability Communications
- Workshop C:
Progress through PR:The influence of PR on economic and social development in African nations– Tom Wells MCIPR, Managing Director, Gyroscope
Plenary Session 3
- Country reputation: The World Bank programme - Paul Mitchell, Manager, World Bank Development Communication Division
Lunch
Plenary Session 4
Appealing to different audiences and cultures: Lessons from the front-line
- PR in emerging markets: Case studies from Russia, Turkey & Poland - Chris Dobson, Chief Operating Officer, Mmd Group, Hungary
Workshops
- Workshop D:
A project with the Roma people in Turkey – Dr Serra Gorpe, Istanbul University Communication School, Turkey
- Workshop E:
Using new media and other techniques to tackle physical and mental health issues in BME communities – Arvind Salwan MCIPR, New Media Corp
Break
Plenary Session 5
Public relations that challenges commercial
stereotypes in an environmentally conscious world
- How Gazprom is meeting the challenge of the West – Philip Dewhurst FCIPR, Head of Public Relations, Gazprom
- Making environmental stewardship real - Rose Bentley MCIPR, Director, Kinross & Render PR
Close 6pm
Delegate Reception, sponsored by ECCO / K+R
Tuesday 24 June
8:30am Workshops
- Workshop G:
Is digital technology the future for PR?: A case study from Tanzania – Gerhard Butschi, Managing Director, & Mindi Kasiga, Digital Management AG, Switzerland
- Workshop H:
Changing public perceptions through PR: Pandas to climate change - Sandra Macleod FCIPR, Chief Executive, Echo Research & Katie Randerson MCIPR, Head of Brand Communications, WWF-UK
- Workshop I:
Digital marketing and online video: Its impact on public relations - Shoba Purushothaman, Chief Executive Officer, The NewsMarket
Plenary Session 6
Environmental sustainability
- How it can be influenced by PR – James Wright MCIPR, Director of CSR, Trimedia UK
- How Land Rover is meeting the challenge of climate change – Simon Warr, Director of Communications & Public Affairs, Land Rover
Break
Plenary Session 7
Histories of public relations:
- Influences from the past, lessons for the future - Dr Jacquie L'Etang FCIPR, Department of Film & Media Studies, University of Stirling
- Plus comments from a panel of European practitioners
Lunch
Plenary Session 8
Public relations role in celebrating
diversity
- Communicating in London: The world's most diverse city – Luke Blair MCIPR, Director, London Communications Agency
- Issues in communicating to Muslim women in Pakistan – Omer Aftab, Pielle, Pakistan
- A holistic model of PR: A New Zealand Maori perspective – Graeme Sterne, Manakau Institute of Technology, New Zealand
Plenary Session 9
Repairing damage - the role of PR in public diplomacy
- Public diplomacy: Image protection and reputation management – Prof Nabil Ayad, Director, The Diplomatic Academy of London, University of Westminster
- Restoring America's reputation overseas – Lou Capozzi, Chairman Emeritus Publicis PR & Corporate Communications Group; Chairman ICCO
Closing session and agreement of ' London Manifesto '
5pm – Close