The CIPR Artificial Intelligence (#AIinPR) panel was founded in February 2017 to explore the impact of artificial intelligence on public relations the wider business community. The panel will run for an initial term of 12 months. Its purpose and continuation for 2019 will be reviewed in November 2018.
The panel will aim to tackle three projects in 2018:
#1 A crowdsourcing exercise to characterise technology and tools that are helping public relations practitioners work smarter and more efficiently.
#2 A skills framework that will seek to estimate the likely impact of artificial intelligence on the public relations workforce. It will aim to produce a paper for the World PR Forum in April.
#3 A literature and content review to explore the impact of artificial intelligence on the public sphere. This project will aim to produce a discussion paper for practitioners.
Chris Dolan Dip CIPR, FCIPR, Independent consultant
Kerry Sheehan MCIPR, Weber Shandwick
Stephen Waddington Found.Chart.PR, Hon FCIPR, Ketchum
Alastair McCapra, CIPR Chief Executive
Matt Silver MCIPR, Ketchum
Sharon O’Dea MCIPR, Independent consultant
Andrew Smith MCIPR, Escherman
Maria Loupa MCIPR, Liberty Communications
Professor Anne Gregory Hon FCIPR, University of Huddersfield
Jean Valin Hon FCIPR, Valin Strategic Communications
Ben Verinder Found.Chart.PR,MCIPR, Chalkstream
Dr Jon White Chart.PR, FCIPR, Independent consultant
The CIPR Artificial Intelligence panel will contribute and help lead the conversation around technology and public relations. It will publish guidance for practitioners from each of its projects during 2018.
Please contact Stephen Waddington for further information.