CIPR Artificial Intelligence (#AIinPR) panel

The CIPR Artificial Intelligence (#AIinPR) panel was founded in February 2018 to explore the impact of artificial intelligence on public relations the wider business community. The panel will run for an initial term of 12 months. Its purpose and continuation for 2019 will be reviewed in November 2018.

Latest news

On 23 May, the CIPR's Artificial Intelligence (AI) panel published research revealing the impact of technology, and specifically AI, on public relations practice. It predicts the impact on skills in the profession in the next five years.The pioneering research (PDF) - led by Jean Valin Hon FCIPR - is the first comprehensive assessment of the impact of AI on public relations skills. Find out more


 The panel will aim to tackle three projects in 2018:

 #1 A crowdsourcing exercise to characterise technology and tools that are helping public relations practitioners work smarter and more efficiently.

 #2 A skills framework that will seek to estimate the likely impact of artificial intelligence on the public relations workforce. The current working version of the framework is available here (PDF). An AI analysis of the 2017/18 State of the Profession research has also been made available. The current working version is available here (xls). 

 #3 A literature and content review to explore the impact of artificial intelligence on the public sphere. This project will aim to produce a discussion paper for practitioners.

Panel members

Chris Dolan Dip CIPR, FCIPR, Independent consultant
Kerry Sheehan MCIPR, Weber Shandwick
Stephen Waddington Found.Chart.PR, Hon FCIPR, Ketchum
Alastair McCapra, CIPR Chief Executive
Matt Silver MCIPR, Ketchum
Sharon O’Dea MCIPR, Independent consultant
Andrew Smith MCIPR, Escherman
Maria Loupa MCIPR, Liberty Communications
Professor Anne Gregory Hon FCIPR, University of Huddersfield
Jean Valin Hon FCIPR, Valin Strategic Communications
Ben Verinder Found.Chart.PR,MCIPR, Chalkstream
Dr Jon White Chart.PR, FCIPR, Independent consultant


The CIPR Artificial Intelligence panel will contribute and help lead the conversation around technology and public relations. It will publish guidance for practitioners from each of its projects during 2018.

Contact information

Please contact Stephen Waddington for further information.