CIPR Artificial Intelligence (#AIinPR) panel

The CIPR Artificial Intelligence (#AIinPR) panel was founded in February 2018 to explore the impact of artificial intelligence on public relations and the wider business community.


 The panel is undertaking three projects in 2018.

#1 A crowdsourcing exercise to characterise technology and tools that are helping public relations practitioners work smarter and more efficiently.
#2 An analysis of the impact of artificial intelligence on skills and the public relations workforce.
#3 A literature and content review to explore the impact of artificial intelligence on the professions. This project will aim to produce a discussion paper for practitioners.



With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?
Content Standard

25 July, 2018

CIPR’s new research reveals effect of artificial intelligence on PR
Communicate Magazine
25 May, 2018

Opinion: We must use AI to excel in the next frontier of PR
24 May, 2018

Artificial Intelligence in PR & business - friend or foe? 
23 May, 2018

Humans still needed - CIPR research reveals the impact of AI

23 May, 2018

Use tech to be human urges PR report
Scott Gutthrie
23 May, 2018

Humans still needed: AI use in PR to treble in three years, report suggests
23 May, 2018

AI, PR and empathy
Bottle PR
21 May, 2018

Why is PR sleepwalking into the threat of artificial intelligence?
Paul Sutton
4 April, 2018

Artificial intelligence making PR smarter
6 March, 2018

Panel members

Chris Dolan Dip CIPR, FCIPR, Independent consultant
Kerry Sheehan MCIPR, Weber Shandwick
Stephen Waddington Found.Chart.PR, Hon FCIPR, Ketchum
Alastair McCapra, CIPR Chief Executive
Matt Silver MCIPR, Ketchum
Sharon O’Dea MCIPR, Independent consultant
Andrew Smith MCIPR, Escherman
Maria Loupa MCIPR, Liberty Communications
Professor Anne Gregory Hon FCIPR, University of Huddersfield
Jean Valin Hon FCIPR, Valin Strategic Communications
Ben Verinder Found.Chart.PR,MCIPR, Chalkstream
Dr Jon White Chart.PR, FCIPR, Independent consultant

Contact information

You can follow the conversation about #AIinPR using the hashtag on Twitter. Please contact Stephen Waddington for further information.