The CIPR Artificial Intelligence (#AIinPR) panel was founded in February 2018 to explore the impact of artificial intelligence on public relations and the wider business community. The panel has established an international reputation as a centre of excellence for promoting knowledge and understanding of AI.
The panel is undertaking five projects in 2019.
#1 A research paper exploring the application of AI to the professions based on a literature and contemporary paper review.
#2 The launch of the #AIinPR tool website
#3 The development of an international network of third-party sources to improve AI knowledge and expertise amongst CIPR members.
#4 A series of guides on the application of AI in PR and the media.
#5 Support for CIPR regional and sector groups with content and speakers on #AIinPR. In 2018 the panel led events in Scotland, North East and London.
AI in PR Primer Series
- Introduction to AI - Jean Valin Hon FCIPR
- AI and Data Ethics - Ben Verinder Found.Chart.PR, FCIPR
- AI and Data Ethics - consequences for PR - Ben Verinder Found.Chart.PR, FCIPR
- The Impact of AI in Media and PR - Andrew Bruce Smith FCIPR
- AI and Public Standards Review consultation response (PDF)
- #AIinPR webinars
- #AIinPR Crowdsourced tools database
- Humans still needed: an analysis of skills and tools in public relations (PDF) by Jean Valin Hon FCIPR
- Artificial Intelligence and the New Imperative for Communications (WeComms AI White Paper)
Automation could affect 27% of PR jobs - ONS study
Ethical Marketing News
29 April, 2019
Interview With Maria Loupa, Account Director at Ballou PR
21 January, 2019
With AI and Workforce Automation Entering Brand Communications, How Do We Keep Content Ethical?
25 July, 2018
CIPR’s new research reveals effect of artificial intelligence on PR
25 May, 2018
Opinion: We must use AI to excel in the next frontier of PR
24 May, 2018
Artificial Intelligence in PR & business - friend or foe?
23 May, 2018
Humans still needed - CIPR research reveals the impact of AI
23 May, 2018
Use tech to be human urges PR report
23 May, 2018
AI, PR and empathy
21 May, 2018
Why is PR sleepwalking into the threat of artificial intelligence?
4 April, 2018
Artificial intelligence making PR smarter
Chris Dolan Dip CIPR, FCIPR, Independent consultant
Kerry Sheehan Chart.PR, MCIPR Weber Shandwick
Stephen Waddington Found.Chart.PR, Hon FCIPR, MD Metia
Matt Silver MCIPR, Good Relations
Sharon O’Dea MCIPR, Independent consultant
Laura Richards, MCIPR, Sunderland Software City
Andrew Smith MCIPR, Escherman
Emma Thwaites, MCIPR, Thwaites Communications
Maria Loupa MCIPR, Ballou UK
Professor Anne Gregory Hon FCIPR, University of Huddersfield
Jean Valin Hon FCIPR, Valin Strategic Communications
Ben Verinder Found.Chart.PR,MCIPR, Chalkstream
Dr Jon White Chart.PR, FCIPR, Independent consultant