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EXCELLENCE AWARDS 2022 CATEGORIES                     

 
This year the categories are divided into ‘Campaign Categories’ and ‘Individual and Team Awards’. 
If you are entering the Individual and Team Awards please click here to    FIND OUT MORE 

CAMPAIGN CATEGORIES
Entries must relate to work carried out between January 2021 and February 2022 – judging will be focused on this timeframe.
Entries must consist of no more than 1,000 words and must cover the following criteria: 

Brief, objectives and budget
The idea, research and planning
Strategy, creativity and innovation
Delivery/implementation of tactics
Measurement, evaluation and impact

Note: The inclusion of AVEs will result in a score of zero for this section of criteria.

What to Include


1. Corporate and Business Communications Campaign
This award recognises the best business or trade campaign which has delivered business objectives through the use of public relations.
 
2. Internal Communications Campaign
This award recognises the successful engagement of internal stakeholders in any sector through ongoing strategic relations to promote organisational objectives.
 
3. Consumer Relations Campaign
This award recognises a successful public relations campaign that promotes a consumer product or service in any sector.
 
4. Public Sector Campaign
This award recognises the successful use of public relations by a public sector organisation, as well as public relations consultancies working for, or in partnership with, them.
 
5. Social Purpose Campaign
This award recognises a successful public relations campaign or project which approaches and delivers the work in an ethical and socially responsible way.

6. Public Affairs Campaign
This award recognises a successful public affairs campaign designed to inform or change public policy, or to influence the legislative process.
 
7. Not-for-Profit Campaign
This award recognises the successful use of public relations by a charitable or not-for-profit organisation, as well as public relations consultancies working for, or in partnership with, them.
 
8. Healthcare Campaign
This award recognises a successful public relations campaign in support of a physical, mental or well-being healthcare issue, product, service or initiative, including animal healthcare.
Note: Lobbying campaigns should be entered into the Public Affairs Campaign category.

9. Integrated Campaign
This award recognises a successful public relations campaign demonstrating integration of a range of tactics, such as elements of the Paid, Earned, Shared and Owned (PESO) media model, to achieve its objectives.
 
10. Global Campaign
This award recognises a successful public relations campaign or project undertaken in multiple countries.
 
11. Transport or Automotive Campaign
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the transport or automotive sectors, as well as those that promote a transport or automotive service, product or initiative in any sector.
 
12. Low Budget Campaign
This award recognises a successful public relations campaign with a budget of less than £15,000.
Note: Budget must include agency fees/staff time.

13. STEM Campaign
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the science, technology, engineering or mathematic sectors, as well as those that promote science, technology, engineering or mathematic service, product or initiative in any sector.
 
14. Arts, Culture, Sport or Entertainment Campaign
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the arts, culture, sport or entertainment sectors, as well as those that promote an arts, culture, sport or entertainment service, product or initiative in any sector.
 
15. Travel, Leisure or Tourism Campaign
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the travel, leisure or tourism sectors, as well as those that promote a travel, leisure or tourism service, product or initiative in any sector.
 
16. Education Campaign
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the education sector, as well as those that promote an education service, product or initiative in any sector.
 
17. Employee Experience or Engagement Campaign
This award recognises the successful implementation of a robust employee engagement or experience strategy which has helped improve business performance across any sector.
 
18. Best Use of Media Relations
This award recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.
 
19. Best Podcast
This award recognises the best examples of podcasts or podcast campaigns, showcasing excellence in content and production offering podcast audiences fresh perspectives, innovative formats or presentation that is impactful, fresh-sounding, inclusive and compelling.
 
20. Best Use of Social Media
This award recognises a successful public relations campaign or project delivering public relations objectives that make imaginative use of social media.
 
21. Best Use of Content
This award recognises the most original and effective use of content in a successful public relations campaign or project. Content can include, but is not limited to, video, images, graphics, GIFs, blogs, podcasts, publications and articles.
 
22. Best Event
This award recognises a successful live/virtual / hybrid event organised either in support of public relations objectives or as part of a wider public relations campaign.
 
23. Best Staff Wellbeing Initiative 
This award recognises the successful delivery of a staff wellbeing initiative within an organisation and the involvement of the communications colleagues within the project.
 
24. Issues, Crisis or Reputation Management 
This award recognises effective communication in an issues, crisis or reputation management context.
 
25. Best Publication
This award recognises a printed or digital publication aimed at either an organisation's external audience or internal stakeholders to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.

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