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Excellence Awards

2026 Shortlist

We're thrilled to announce the shortlist for the CIPR Excellence Awards 2026!

Don't forget to book your tickets and join us for the Awards ceremony.

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Corporate and Business Communications Campaign

  • Companies House
    Changes to UK Company Law - Identity Verification
  • Currie & Brown
    Building Certainty Brand Campaign
  • Luther Pendragon and London Market Group
    Creating a New Financial Services Market Worth Billions
  • MHP Group
    Coca-Cola: The Bosses
  • MHP Group with E.ON UK
    The Home Age
  • Skipton Group
    Skipton Group Home Affordability Index: reshaping affordability conversations
  • Sodali & Co
    Winning a contested takeover through integrated communications
  • Sodexo UK & Ireland
    Making Sodexo UK & Ireland Famous for Food

Internal Communications or Employee Engagement Campaign

  • 44 Communications and ITV
    A recognition campaign that united ITV's global workforce
  • Air Astana supported by Definition
    Going Global
  • Arup
    From blank canvas to shared strategy
  • Currys x The fresh Group
    Currys - Right First Time
  • Gallagher Communication
    Driving Clarity and Engagement Across a Global Transformation
  • HMRC
    Connecting to purpose: creatively driving engagement and transformation
  • Sopra Steria
    Orange Award Scheme
  • Survitec
    Strategic Vision, Value-Driven Future

Change Communications Campaign

  • 44 Communications and Greene King
    Turning digital change into a shared human experience
  • British Beer and Pub Association
    The nation's pubs; the Government's U-Turn
  • Gallagher Communication
    Driving Clarity and Engagement Across a Global Transformation
  • Karbon Homes
    Empowering residents to transform waste management culture
  • Manchester Airport
    Manchester Airport Transformation Programme – 'Your New T2'

Consumer Relations Campaign

  • Bottle
    Bottle x Stannah LiftStyle Icon
  • Golley Slater X Transport for Wales
    Yes, this is really train food
  • Mischief
    Avanti: Your Presence is Presents Enough
  • Ready10 & McDonald's
    The Draw How You Feel Meal
  • Red Consultancy
    Currys: Mind the Grab
  • Smarts
    Asda - Love is in the Aisles
  • Smoking Gun
    Fry & Mighty: Taking back market share
  • Weber Shandwick
    Knorrplay is the new foreplay

Public Sector Campaign

  • Barley Communications
    Fighting AI cloning scams for National Trading Standards
  • Kindred
    Probation in Verse
  • Lancashire Police and Crime Commissioner
    #NailDomesticAbuse
  • MHP Group with The Met Office
    The Power of Weather Intelligence
  • Mid Sussex District Council
    As Easy As 1,2,3 Rolling Out Food Waste
  • National Grid Electricity Distribution
    National Grid's Winter Campaign: Don't Hang About
  • Oxford City Council
    Explaining local government on Instagram and TikTok
  • UK Civil Aviation Authority
    Protecting passengers and improving safety over Christmas

Social Purpose Campaign

  • Blurred and coalition partners
    I Am Not A Typo
  • Four Agency Worldwide x Centre for Ageing Better
    "It isn't ageing, it's ageism"
  • HUNTER: UK, Forsman & Bodenfors, Goodstuff and NRG
    See What She Sees
  • Skipton Building Society
    FROZEN OUT – Skipton Building Society, Age UK and National Energy Action
  • The Heard
    STRUT SAFE: STRUT STOP
  • Third City
    Pain Unmasked
  • Tim Reid Media
    Tim Reid Media - Chinook Justice Campaign
  • Vodafone with Tin Man and Chalk Strategy
    The Chatbot Bytes Breakfast Club

Public Affairs Campaign

  • British Beer and Pub Association
    Saving pubs: achieving a rare Government U-Turn
  • MHP Group with E.ON UK
    The Home Age
  • National Farmers Union of England and Wales
    Stop the Family Farm Tax campaign
  • Sodali & Co
    Delivering regulatory change to support UK farmers
  • Tendo
    Turning EV Charging Accessibility Into Law
  • Blakeney and  LIVE
    Winning Tax Change Worth Millions for Live Music
  • The National Housing Federation
    Securing a generational £40bn+ investment in affordable homes
  • University of Bath
    Driving Action on Spice-Spiked Vapes in Schools

Not-for-Profit Campaign

  • Forster Communications & Inflect
    Robbed: Big Tech's Little Victims
  • Great Ormond Street Hospital Charity (GOSH Charity)
    GOSH Charity's activation at St Paul's
  • Great Ormond Street Hospital Charity (GOSH Charity)
    GOSH Charity's School Photo Day
  • Kindred
    No More Stiff Upper Lip
  • Mediator
    Uncried Tears of Men
  • Red Consultancy & Whizz Kidz
    Childhood Can't Wait
  • Story Shop & The Maclean Brothers
    The Maclean Brothers Pacific Row
  • WWF-UK
    A Prescription for Nature

Healthcare &/or Well Being Campaign

  • Kindred
    No More Stiff Upper Lip
  • Langland
    Wander Wise
  • Mediator
    Uncried Tears of Men
  • North East and North Cumbria Integrated Care Board
    Increasing urgent dental care online appointment bookings
  • SAMH (Scottish Action for Mental Health)
    The Nook from SAMH
  • Third City
    Pain Unmasked
  • Tin Man x Innocent
    Fruity Couture: Giving Big Knit Energy

Integrated Campaign

  • Democracy PR
    Top Of The Plots for Gardena
  • Lesniak Swann for Promat by Etex
    Structural Steel: Get the Full Picture
  • MHP Group
    Coca-Cola: The Bosses
  • Mischief
    Avanti: Your Presence is Presents Enough
  • Story Shop & The Maclean Brothers
    The Maclean Brothers Pacific Row
  • Teneo
    #AxeTheRacingTax: British Horseracing Authority Campaign
  • Third City
    Strengthen your Pension
  • Weber Shandwick
    Knorrplay is the new foreplay

Beauty, Fashion & Lifestyle Campaign

  • Ideas Network
    Nomadic Watches - The Art of Watchmaking
  • Umpf
    The Wonder Wall: Supernova Spectacle at St David's
  • Words+Pixels
    FRAMELESS: The Art of Expression

Environmental Campaign

  • Barley Communications and Oceana UK
    Deep Decline: Communicating the environmental impact of overfishing
  • Barley Communications and Keep Britain Tidy
    Fight Fly-tipping Fortnight - #RubbishDeal
  • Dorset Council
    Using playful characters to spark serious climate action
  • Portland Communications
    The One Ocean Science Congress
  • Sara McCracken Consulting Ltd
    1.2 million people acting for climate and nature.
  • Tin Man and London Luton Airport
    The Lilo-brary
  • University of Oxford
    Climate and the environment at Oxford
  • Words+Pixels
    Back Market: The Last Shot Gallery

Low Budget Campaign

  • Cambridge University Press & Assessment
    What the Skibidi!? Cambridge Dictionary campaign
  • Klaxonn
    FLATPACK WORLD CHAMPIONSHIPS
  • Oxford University Press and Midas
    Teaching the AI-Native Generation
  • Pic PR
    The Butterfly Resort
  • Strike Communications
    Bring Turner Home
  • The Heard
    STRUT SAFE: STRUT STOP
  • Tin Man x London Luton Airport
    The Lilo-brary
  • Viva
    The Secret Menu Bolton Food and Drink Festival

STEM Campaign

  • Bradshaw Advisory Ltd
    Launching Holtec UK: from unknown to nuclear partner
  • Canny Comms
    From engineering breakthrough to investor conversations
  • Portland Communications
    The One Ocean Science Congress
  • Quadram Institute
    Britain's Got Science Talent
  • TFD - Think Feel Do
    TFD for IYQ: The Quantum 100
  • UKCEH
    First UK Rice Trials

Sport or Entertainment Campaign

  • Story Shop & Glasgow Commonwealth Games 2026
    Glasgow Commonwealth Games 2026 One Year To Go
  • Umpf
    Trinity Leeds Campaign Visible from 'Smiles' Away
  • VCCP
    Allwyn x VCCP: The Scratch Car
  • Working Word & Welsh National Theatre
    A new Welsh National Theatre

Travel, Transport, or Tourism Campaign

  • C/O Cymru Collective & Visit Wales
    Feel the Hwyl. Only in Wales.
  • Golley Slater x Bluestone National Park Resort
    Turning Bluestone into the UK's Staycation Favourite
  • LK Communications
    Experience Pennsylvania Live
  • National Express & 72Point
    Long-Distance Love
  • Pagefield
    Hitachi Rail – Railway200
  • Pic PR
    The Butterfly Resort
  • Railway 200
    A record-breaking national celebration
  • Tin Man and Tourism New Zealand
    Tourism New Zealand x The Hardest Geezer

Education Campaign

  • 23red
    Mumentum
  • Brandnation and Soreen
    Wordplay
  • Inspire Education Group
    Driving the Green Skills Agenda: A Regional Campaign
  • Lancashire Police and Crime Commissioner
    #NailDomesticAbuse
  • Mansfield College - University of Oxford
    Rewriting the capital campaign playbook
  • McCANN
    McCANN x Arden University - Silence Your Critic

Best Use of Media Relations

  • Asda
    A Valentine's Proposal for less than £1
  • British Beer and Pub Association
    Saving a national treasure: media delivers pubs' victory
  • Imperial War Museums
    VE Day 80th Anniversary PR campaign
  • Jam X Raisin UK
    The Newsroom That Simplified Saving
  • Kindred
    No More Stiff Upper Lip
  • LK Communications
    Luxury in the Limelight
  • Story Shop & The Maclean Brothers
    The Maclean Brothers Pacific Row
  • Tin Man and Tesco
    The Tesco Wedding Gift Registry

Best Channel Delivery

  • Bank of England
    Bank of England's Mind Your Money Campaign
  • Companies House
    Changes to UK Company Law - Identity Verification
  • Montfort Communications & Hosking Partners
    Building Hosking Partners Brand Through a Digital-First Approach
  • Tin Man and Tourism New Zealand
    Tourism New Zealand x The Hardest Geezer

Best Long-term Campaign

  • Aberfield Communications
    Establishing TCFG as a Star Performer in Grocery
  • Golley Slater
    Inspiring Genius Decisions During Apprenticeship Week Wales
  • Great Ormond Street Hospital Charity (GOSH Charity)
    GOSH Charity's Build it. Beat it. Campaign
  • Hard Numbers
    Gigamon: Rewriting the security narrative of Hybrid Cloud
  • Manchester Airport
    Manchester Airport: A Decade of Transformation
  • Postcode Lottery
    Delivering Good News to the Nation
  • SP Energy Networks
    Winter Awareness Campaign
  • VCCP Roar
    Shining a Brighter Light on Inequality

Best Use of Content

  • Aberfield Communications
    Content as crafted as the coffee itself
  • BAE Systems Digital Intelligence
    Unleashing the Power of Perspective
  • DCA Public Relations
    Because I Cannot See
  • Lumo and Hull Trains
    Lumo & Hull Trains: The Poppy Selling Marathon
  • MHP Group with Santander UK
    Fixing the Broken Chain
  • The University of Bath
    Research With Impact
  • Third City
    Strengthen your Pension
  • Words+Pixels
    Back Market: The Last Shot Gallery

Best Event

  • DTEK
    "Carol of the Bells" at a Destroyed TPP
  • Go North East
    GoElectric26
  • Golley Slater x Welsh Government
    Wales' Roadtrip to Excellence
  • Inspire Education Group
    Launch of the Centre for Green Technology
  • Liberty Communications
    Liberty Communications: Promoting the Portuguese Tech Ecosystem
  • PT Pupuk Indonesia (Persero)
    Semalam Tuntas: Cultural Storytelling for Sustainable Food System
  • Third City
    Spot the Top
  • Translink
    Translink Metro Menu

Best In-House Campaign

  • Companies House
    Changes to UK Company Law - Identity Verification
  • Defence Equipment and Support
    Reflections: stories of Remembrance, sacrifice and legacy
  • King's College London
    Science at King's
  • Royal Free Charity
    Brave New Heights
  • Specsavers
    Specsavers Creative Roots: nurturing tomorrow's creative talent

Best Long-term Client Care

  • Barley Communications
    Communication that matters
  • Distinctive Communications
    Distinctive client relationships: Brilliant basics create bold impact
  • EatMoreFruit Communications
    Beyond the brief: A decade of partnership
  • GingerMay
    GingerMay & MGID: A Partnership Built on Resilience
  • Golley Slater X Skills, Higher Education and Lifelong Learning team at Welsh Government
    Golley Slater x SHELL Welsh Government
  • Luther Pendragon
    Luther Pendragon: The Quiet Powerhouse
  • Performance Communications
    Trust built over decades drives lasting client partnerships
  • Twig Strategic Communications
    Beyond the brief: Nineteen years of relationship-first consultancy

Issues, Crisis, or Reputation Management

  • DTEK
    The Light Holds On
  • National Grid Electricity Distribution
    National Grid's Crisis Response to Storm Goretti
  • NIE Networks
    In the Eye of the Storm

Best Equity, Diversity and Inclusion Campaign or Initiative

  • Four Agency Worldwide x Centre for Ageing Better
    "It isn't ageing, it's ageism"
  • Imperial College London
    Imperial As One Media Academy
  • Sanctuary
    Behind the Mask - Disability History Month
  • Taylor Bennett Foundation
    Summer Stars: Transforming access for diverse PR talent
  • West Yorkshire Combined Authority
    'I Took A Seat'
  • Words+Pixels
    FRAMELESS: The Art of Expression

Outstanding Young Communicator of the Year – sponsored by JGA

  • Emilija Juseviciute, Essex County Fire and Rescue Service
  • Ericka Anicas, Northbourne Advisory
  • Hannah Waters, Tendo
  • Louis O'Halloran, Inflect
  • Megan Russell, London Northwestern Railway & West Midlands Railway
  • Sam Ard, CWA
  • Yasmin Tampion, Colt Data Centre Services

Independent PR Practitioner of the Year

  • Aberrant
  • Georgia Turner Communications
  • Tillymint Marketing & PR
  • Tuesday Media
  • Verity Cash

In-House PR Team of the Year – Private Sector

  • British Beer and Pub Association
  • CWG
  • Deloitte UK
  • NCC Group
  • QBE Insurance
  • Skipton Building Society
  • Sodexo UK & Ireland
  • UK Power Networks

In-House PR Team of the Year – Not-for-Profit/Public/Charity Sector

  • Beatson Cancer Charity
  • Inspire Education Group
  • LNER
  • Lothian Buses
  • Ministry of Defence Guard Service
  • Quadram Institute
  • Sanctuary
  • Wheatley Group

Specialist PR Consultancy of the Year

  • Barley Communications
  • Battenhall
  • Cartwright
  • Kindred
  • Stakked
  • The Flywheelers
  • Vested
  • Words+Pixels

Small PR Consultancy of the Year

  • 1284 Communications
  • Aberfield Communications
  • Honest Communications
  • Inflect
  • Stakked
  • Strike
  • The Heard
  • Viva

PR Consultancy of the Year

  • Golley Slater
  • MHP Group
  • Ready10
  • Stakked
  • The Jargon Group
  • Third City
  • Tin Man
  • Words+Pixels

Find out more about the 2026 Excellence Awards Ceremony and book your tickets today.

Book Now

 

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