Corporate and Business Communications Campaign

WINNER: Red Consultancy with Currys 'Save Black Friday' Campaign
Case Study 

In a crowded retail space, in one of the busiest times of the year, this campaign showcases what's possible with effective, thoughtful communications campaigns. Delivering massively against its KPIs, it stood out for the real business outcomes it drove. It was well organised, well defined, and creative making good use of the available budget and leveraging key partnerships to enhance credibility and cut through the noise. The judges commend this team for exemplifying what corporate comms can deliver.


Mark of Excellence: Skipton Group with Skipton Group Home Affordability Index: Redefining housing affordability

Finalists:

  • Cardew Group
    Foxtons: Driving brand awareness and strategic repositioning
  • 'Cause x Cowshed x phs Group x Prostate Cancer UK
    The BOG STANDARD and Back in the Game
  • Companies House
    Get ready for changes to UK company law
  • HSBC and WPP Team Helix 
    Seizing Uncertainty
  • MHP Group x Hilton
    The Taste of Zero Waste
  • Templemere PR
    iCoupon: Supporting international business growth with B2B PR


Internal Communications or Employee Engagement Campaign

WINNER: Financial Times with Building AI confidence and engagement at the FT
Case Study  
 
The Financial Times delivered a smart, data-driven internal campaign that helped thousands of employees confidently embrace AI in their roles. Judges praised its clear objectives, structured strategy and outstanding execution - from immersive events to creative competitions and learning tools. The campaign exceeded all targets, driving a 40% uplift in employees completing AI learning modules, growing weekly active users of ChatGPT to 1,400+ , and increasing confidence scores across the business. A standout example of how great internal communication can demystify emerging technology, upskill teams, and empower employees to innovate with confidence and purpose through compelling internal communications.


Finalists:

  • BAT
    Energising employees to deliver a Smokeless World.
  • Defence Equipment and Support (DE&S)
    Landing change with people too busy to care
  • Headland
    Educating and empowering Unilever employees to use AI
  • Red Consultancy
    The Wrap - Engaging McDonald's Gen Z workforce
  • The Marketing Pod and E.ON Next
    Bringing energy leaders together at E.ON's Playmakers event
  • Tin Man and Cadbury
    Yours for 200 Years
  • Westmorland and Furness Council
    Together we are... Westmorland and Furness


Consumer Relations Campaign

WINNER: Mischief with LEGO: Message to Space
Case Study 

This awards entry deserves to win for its successfully blending creativity, strategy, and measurable impact scoring 10/10s across the board. It can be easy to criticise big budget campaigns but not so in this instance and judges particularly loved the engagement with focus groups and how that shaped the direction of the piece. The talent selected seems obvious when confronted with it but can also imagine many hours agonising over discovering the 'right fit' and this lands in spades. The campaign didn't just meet its KPIs; it surpassed them across every metric, including most importantly sales uplift.


Mark of Excellence: PrettyGreen & Hasbro with Mummy Pig's Pregnancy Announcement Breaks The Internet

Finalists:

  • GOLD79
    The Pinter Back Yard Bar Awards
  • Good Relations
    Safe Phrases
  • Smoking Gun
    Nemesis Reborn: Back with a vengeance
  • Splendid Communications
    The Farmonic Orchestra
  • Words Pixels & Back Market
    The Refurbished Restaurant
  • Yorkshire Building Society
    Helping first homes happen


Public Sector Campaign

WINNER: Stripe Communications and Scottish Government with 'Have the Chat' about Organ and Tissue Donation
Case Study  

We loved the clarity of focus of the campaign and the real-world impact that the campaign demonstrated. And alongside that a lovely creative idea at its centre, alongside strong implementation. Well done!


Finalists:

  • Kindred
    Probation: Seeds of Change
  • Lancashire Police and Crime Commissioner and Lancashire Constabulary
    Don't Drug Drive
  • MHP Group
    Fake Always Breaks
  • North East and North Cumbria Integrated Care Board
    'Trusted Voices' - Vaccines in Pregnancy
  • Sunny Side Up
    New Covent Garden Market: Food for Discerning Diners
  • Tower Hamlet Council and London Fire Brigade
    ChargeSafe Tower Hamlets
  • Translink
    York Street Station & Underpass Campaign


Social Purpose Campaign

WINNER: Tin Man and Cadbury Fingers with Trick or Treat BSL Edition
Case Study  

This beautiful campaign made Halloween more inclusive for deaf children by creating the UK's first BSL-friendly trick-or-treating experience. Inspired by seven-year-old Ada and delivered in partnership with the National Deaf Children's Society, the campaign used powerful storytelling, community training, and an engaging learning hub to break down communication barriers. Creative execution was outstanding, with a heartfelt Halloween experience for Ada that captured national media attention. Results included 92,000 hub views, 65,000 lesson watches and a 17% uplift in brand purpose association. Judges praised its sensitivity, standout creativity and emotional resonance - a perfectly timed, zeitgeist moment that left a lasting impression.


Mark of Excellence: Specsavers and The Big Issue with Improving Access to Care For People Experiencing Homelessness

Finalists:

  • Good Relations and Rise365
    World's First Emojis With Black & Mixed-Race Hairstyles
  • Mantra Connexions Ltd
    Empowering the women of Rodrigues with Technology by Accenture Mauritius
  • Pic PR
    The Euros Guide to VAWG
  • PLMR for the Commonwealth War Graves Commission
    'Lighting Their Legacy' Campaign
  • The Romans
    The Open Kitchen (Deliveroo)


Public Affairs Campaign

WINNER: 56° North with Helping Nationwide to reform Buildings Societies Law
Case Study 

Nationwide's Building Societies Campaign delivered real legislative change fast. Achieving royal assent in just 170 days, it empowered mutuals to lend more freely, opening billions in new credit for homebuyers. This campaign epitomised best-in-class public affairs: expertly researched, politically astute, and strategically delivered. With cross-party support and stakeholder coordination, it influenced Parliament with clarity and purpose. The judges praised the professionalism, focus and policy impact, calling it a model public affairs campaign with long-lasting relevance. A standout winner.


Finalists:

  • Cardew Group & Alstom
    'Fill the Gap', Saving Alstom's Derby Factory
  • Connect
    Seen but not heard: Improving access to care
  • Inflect
    Funding the Nation: Optimising HMRC
  • PRCN
    National Programme for the Control of Infectious Diseases
  • VEON
    Standing with Ukraine during unprecedented crisis
  • Weber Shandwick
    The Unwelcome Home
  • Words Pixels
    Lime: Changing Spaces


Not-for-Profit Campaign

WINNER: Earnies with Killed Here for Killed Women
Case Study 

This campaign ignited vital conversations and drove real, measurable change. It stands as a powerful example of how PR can not only capture attention but also inspire action and make a lasting difference.


Mark of Excellence: Tin Man and Guide Dogs with The Mutt-ley Crew

Finalists:

  • AMMF - The Cholangiocarcinoma Charity
    Rethink Liver Cancer
  • British Heart Foundation
    Heart Month 2024
  • Good Relations and Holocaust Educational Trust
    Testimony 360
  • PLMR for the Commonwealth War Graves Commission
    'Lighting their Legacy' Campaign
  • Scouts
    Announcing the new Chief Scout
  • See Media
    Sugar Hill Regeneration See Media & Leeds Federated


Healthcare and/or Wellbeing Campaign

WINNER: Third City with What Are You Smoking?
Case Study  
 
An extremely well-executed, data-led campaign tackling illegal cannabis use with remarkable clarity and creativity. Third City and Curaleaf Clinic turned the dealers' own tactics against them, using lab-tested samples, ad vans, and hijacked real dealer adverts with QR codes to highlight the dangerous contaminants found in street-bought cannabis. The campaign's ingenuity cut through regulatory barriers, secured over 700 pieces of media coverage, and led to an 18% uplift in patient numbers. Judges praised its strategic precision, clever delivery, and smart navigation of a complex and nuanced issue - a standout example of health communications with measurable, lasting impact.


Mark of Excellence: North East and North Cumbria Integrated Care Board with Trusted Voices - Vaccines in Pregnancy

Finalists:

  • Agriculture and Horticulture Development Board and Pinstone
    Bluetongue-3 Virus Outbreak Communications Campaign
  • AMMF - The Cholangiocarcinoma Charity
    Rethink Liver Cancer
  • Orchard
    The Big Skipton Sleep Out
  • Splendid Communications
    All Mos Save Lives - Movember
  • Translink
    York Street Arts-Led Regeneration Driving Communities Wellbeing
  • University of Birmingham
    SMART Schools: Rethinking Smartphone Policies for Teens


Integrated Campaign

WINNER: Virgin Media O2 with VCCP faith and Broadcast Revolution with Daisy vs The Scammers
Case Study  
 
Great use of insight to understand the challenge and views of fraud victims. A good attempt to make fraud advice more engaging and raise awareness of the free fraud reporting hotline. Brilliant use of AI technology to create the 'Head of Scammer Relations' grandmother who wastes fraudsters' time. Media interviews with the AI granny, behind the scenes internal comms and use to introduce CEO at quarterly results all very smart. Demonstrates real-world impact with a limited 20K budget through scam awareness tracking and reporting data showing more people took action against scammers.


Mark of Excellence: Ready10 with Ready10 & McDonald's: The Meal

Finalists:

  • Agriculture and Horticulture Development Board and Pinstone
    Bluetongue-3 Virus Outbreak Communications Campaign
  • Good Relations with Sips & Bites Pepsico
    Extra Flamin' Hot: Hot Couture
  • MHP Group
    Fake Always Breaks
  • Third City
    Face Forward
  • Tideway
    Celebrating a greener future for the River Thames
  • Weber Shandwick
    Voice of the Nation


Beauty, Fashion and Lifestyle Campaign

WINNER: Umpf x Clarks Village with Making Clarks Village Top Dog for Outlet Shopping
Case Study  
 
'Making Clarks Village Top Dog for Outlet Shopping' was a clever, feel-good, event-style campaign that stood out in the Beauty, Fashion & Lifestyle category. With a limited budget, the team delivered a creative and engaging experience that welcomed both visitors and their dogs, transforming Clarks Village into a must-visit destination for pet-loving shoppers. Clever use of puns and interactive elements made the campaign memorable and shareable, driving strong reach and positive engagement. Clear objectives, inventive execution, and community appeal led to a well-deserved win for this local, low-budget campaign that proved big impact (or should that be 'pawprint'?) doesn't always require big spend.


Mark of Excellence: Umpf x Clarks Village with Umpf + Clarks Village: The World's Biggest Santa Skate

Finalists:

  • Coach
    Self-Expression Through Gaming
  • Ideas Network
    The Beating Heart of Belfast
  • The Glenmorangie Company
    Spirited magazine: Inspiring teams at Moët Hennessy
  • The Romans
    The Croissant Handbag (Lidl)
  • Umpf x Trinity Leeds
    Glass Act: A Farke-ing Great PR Campaign


Environmental Campaign

WINNER: SHOOK & Material Focus with Britain's Biggest Fraudster 'Cashes In'
Case Study  

This 'poacher turned gamekeeper' creative approach served up a fresh hook to engage with new audiences. Judges were impressed with the idea and implementation, but they really loved the outcomes - an impressive conversion rate from PR to action - resulting in more people safely disposing of electricals and cashing in - a fantastic win-win. 'Britain's Biggest Fraudster' showed how a single creative idea, perfectly executed, can hit the brief. Well done to everyone, including Tony!


Finalists:

  • University of Cambridge
    Cambridge is Forging a Future for Our Planet
  • SongBird Survival and Helen Deakin Communications
    Nesting Birds & Pesticides: Uncovering the Hidden Impact
  • SBW
    Workplaces of Wales. Let's get it sorted.
  • The University of Edinburgh and the University of Glasgow
    Launch campaign for Scotland Beyond Net Zero (SBNZ)
  • Words Pixels & Back Market
    The Refurbished Restaurant


Low Budget Campaign

WINNER: Tin Man and Guide Dogs with The Mutt-ley Crew
Case Study  
 
We loved both the creativity and execution of the campaign. Not only is the imagination behind the initiative impressive, but the measurable impact in making the Puppy Raiser programme - that wasn't new - newsworthy once again is clear to see. The results show just how compelling low-budget PR campaigns can be with a bit of smart thinking and effective implementation.


Mark of Excellence: Good Relations & Zoopla with Buy With My Little Eye

Finalists:

  • Conscious Communications
    Get Portion Wise
  • Earnies
    Killed Here for Killed Women
  • Good Relations & Rise365
    World's First Emojis With Black & Mixed-Race Hairstyles
  • Propellernet
    World's Bluest Water: Search & PR Success Story
  • Sunny Side Up
    New Covent Garden Market: Food for Discerning Diners
  • Umpf x Belling
    Umpf x Belling: A Low-Budget Recipe for Success


STEM Campaign

WINNER: British Geological Survey with BGS: Quake it off
Case Study  
 
Quake It Off stood out for its creativity, agility and cultural impact. This campaign cleverly tied Taylor Swift's UK tour to seismic science, reaching a global audience with minimal spend. It delivered 2,700+  media hits across 75 countries, 18 broadcast interviews, and brought geoscience to life for a younger generation. A brilliant example of how PR can punch far above its weight through quick thinking, smart cultural alignment and expert storytelling. It's rare to see a campaign execute newsjacking this successfully Quake It Off did just that, earning its place as the STEM category winner.


Mark of Excellence: British Antarctic Survey with The unforgettable voyage: taking the public to Antarctica

Finalists:

  • Canny Comms
    Digital battlefield revolution: making the invisible visible
  • Canny Comms
    Operation silent advantage: Fering's electric military vehicle
  • Stone Junction
    EMPOWERING RESEARCHERS, DATA TO PUBLICATION
  • The Romans
    Equinix - The Internet, Herself
  • University of Oxford / Oxford University Museum of Natural History / University of Birmingham
    Uncovering Oxfordshire's Dinosaur Highway
  • WPR
    IMI: The Road Ahead


Sport or Entertainment Campaign

WINNER: 'Cause x phs Group x Prostate Cancer UK with Back in the Game
Case Study  

This entry deserves to win for its powerful blend of social impact, creative clarity, and tangible results. Back in the Game turned a hidden health challenge male incontinence after prostate cancer into a national conversation by leveraging football's cultural power. Judges were particularly impressed by its ability to cut through in the challenging environment of football, a traditionally male space, where health issues are often left unspoken. By tackling this silence head-on, the campaign achieved astonishing real-life outcomes: over 6,600 sanitary bins installed, significant policy movement, and high-risk diagnoses identified through PCUK's risk checker. It didn't just spark awareness, it delivered lasting impact.


Mark of Excellence: The Romans with Roddick Returns (Betway)

Finalists:

  • 56° North
    Securing the 2026 Commonwealth Games for Glasgow
  • Mischief
    Team GB: Accents of Greatness
  • PrettyGreen & Hasbro
    Mummy Pig's Pregnancy Announcement Breaks The Internet
  • Stripe Communications with The London Dungeon
    The London Dungeon: Wonka Worker
  • The MTM Agency
    Empowering women to 'Get into Golf'
  • Umpf x Trinity Leeds
    Glass Act: A Farke-ing Great PR Campaign


Travel, Transport or Tourism Campaign

WINNER: Stripe Communications with The London Dungeon with The London Dungeon: Wonka Worker
Case Study 
 
The judges were impressed how the team at Stripe and the London Dungeon were able to seize upon a memorable, largely negative story quickly and impactfully with some impressive positive far-reaching results. It isn't easy to make such a globally recognisable story relevant to something else, but they managed to turn it around and produce results for the visitor attraction with careful consideration and expert media management and integrity.


Mark of Excellence: Cubaka x Avanti West Coast with Safety Thirst: How beer made rail travel safer

Finalists:

  • Golley Slater & Transport for Wales
    No Second Chances for Transport for Wales
  • Good Relations and Rail Delivery Group
    Musical Routes
  • Perceptive Communicators and Lost Shore Surf Resort
    Lost Shore - Making Waves in UK Tourism
  • Smoking Gun
    Nemesis Reborn: Back with a vengeance
  • Translink
    GRAND Pianist Competition
  • Words Pixels
    Lime: Changing Spaces


Education Campaign

WINNER: Fanclub & smol with Clean Up Child Hygiene Poverty
Case Study  
 
Fanclub and smol's Clean Up Child Hygiene Poverty campaign is a powerful example of strategic, change driven PR. With a clear focus on raising awareness of hygiene poverty among UK school children, the team used a striking visual in the shadow of Westminster and hard-hitting stats to spark national conversation. Backed by NASUWT and The Hygiene Bank, the campaign secured an impressive ROI and even prompted a government response. This campaign shows how creativity and clarity can drive real world impact, proving that purpose-led storytelling and smart partnerships can punch well above their weight.


Mark of Excellence: 23Red with The Open University: Getting Students Workplace Ready

Finalists:

  • Cambridge University Press & Assessment
    OCR's Striking the Balance campaign
  • Keele University
    From the lecture theatre to the operating theatre
  • Kindred
    Raising the profile of T-levels among parents
  • The Romans
    Ross Kemp Behind Bars (SmartDispense)
  • The University of Manchester
    Making a Difference, Since 1824
  • University of The West of Scotland
    Find Your Place


Best Use of Media Relations

WINNER: PrettyGreen & Hasbro with Mummy Pig's Pregnancy Announcement Breaks The Internet
Case Study

Mummy Pig's Pregnancy showcased outstanding use of media relations, cleverly transforming a fictional storyline into a cultural moment that captivated audiences worldwide. To re-engage modern millennial parents, Pretty Green and Hasbro, positioned Mummy Pig as a celebrity, announcing her pregnancy in a world-first TV interview on Good Morning Britain. The playful execution blurred the lines between children's entertainment and real-world news. The campaign delivered powerful results: 800+ pieces of earned media, 127M TikTok views, 1.26M social interactions, and a 75% earned share of voice. It's a standout example of creative storytelling, cultural relevance, and media mastery driving renewed brand resonance.


Mark of Excellence: Barclays with Swiftonomics

Finalists:

  • 'Cause x phs Group x Prostate Cancer UK
    The BOG STANDARD and Back in the Game
  • Golley Slater & Bluestone National Park Resort
    Building Bluestone's Profile Through Place, Proposition and Purpose
  • HSBC and WPP Team Helix
    Seizing Uncertainty
  • Olivia Rickman Communications
    Perth Museum opening
  • Stripe Communications with the London Dungeon
    The London Dungeon: Wonka Worker
  • Yorkshire Building Society
    Standing With Savers


Best Channel Delivery

WINNER: Mischief with Experian: The Cost of Loving

Case Study

Experian's 'Cost of Loving' campaign demonstrated understanding of their target audience and the fact they have, in large part, tuned out of mainstream media messaging around money. The campaign sought to sneak messaging into 'teachable moments' and the agency, Mischief, creatively used the hook of love and money to share learning around healthy and risky financial behaviours. Launching their campaign on Valentine's day, the campaign connected through a 'Cost of Loving' podcast, using content driven by data insight and celebrity hosts and influencers relatable to their young audience. Their choice of channel and delivery was so successful they exceeded their objectives and a second series was commissioned.

 

Finalists:

  • Third City
    What Are You Smoking?


Best Long-term Campaign

WINNER: Evergreen PR with Getting Veterans the Care They Deserve
Case Study

Evergreen PR demonstrated excellent evidence of research and insights. With clear linkages between data informing the creative, the campaign's innovative strategy was not only thought-provoking in challenging the stereotypes of what 'looks like a veteran' and supporting GPs to recognise their healthcare needs, but it provided many opportunities for engaging news hooks to keep the story fresh in a multi-channel approach over a prolonged period of time. With clear objectives that were exceeded year-on-year, the judges were impressed by the measurement and evaluation; clearly evidencing a tangible impact in increasing sign-ups to the Veteran Friendly GP Programme and thereby improving veterans' health and wellbeing.


Finalists:

  • Golley Slater & Welsh Government
    Inspiring Genius Decisions During Apprenticeship Week Wales
  • Health And Safety Executive (HSE)
    Working Minds: tackling work-related stress
  • LMC
    Best Long-term campaign – Elmhurst Energy
  • Mischief
    E.ON: Clean Air
  • SP Energy Networks and Stripe Communications
    Supercharging electrical safety and power cut awareness
  • The Marketing Pod and npower Business Solutions
    npower Business Solutions as The Voice of Business
  • WPR
    Care UK: Fulfilling Lives


Best Use of Content

WINNER: Virgin Media O2 with VCCP faith and Broadcast Revolution with Daisy vs The Scammers

Case Study

Daisy vs The Scammers exemplifies exceptional content-driven PR, creating an innovative solution to a widespread problem. By developing an AI granny character to waste scammers' time, Virgin Media O2 with VCCP faith & Broadcast Revolution transformed a serious issue into engaging, shareable content that resonated with the judges. The campaign achieved remarkable results: numerous pieces of coverage, substantial earned impressions, and significantly increased awareness of the 7726 reporting number. This entry stood out for its perfect blend of creativity, purpose, and measurable impact-demonstrating how original content can both entertain and drive meaningful behavioural change while addressing an important social issue.


Mark of Excellence: 'Cause with Back in the Game

Finalists:

  • Folk
    Admiral: Words to Live By
  • GOLD79
    The CLOUD NINE Temperature Calculator
  • PrettyGreen & Sky Kids
    Silent Night, Gentle Night
  • The Romans
    Made of Metal (OnePlus)
  • Third City
    Face Forward
  • Vodafone, Tin Man and Nice & Serious
    The Rise of the Aggro-rithm


Best Event

WINNER: The Marketing Pod, Xoserve and Fuel Bank Foundation with The price of warmth
Case Study

This was a powerful, human-centred campaign that brought the reality of fuel poverty to life with care and clarity. The immersive format was sensitively delivered, rooted in real experiences, and created genuine emotional impact among influential audiences. Judges were particularly impressed by the thoughtful approach, strong collaboration, and tangible results with clear evidence of lasting change. A stand-out example of how communications can influence decision-makers by helping them understand the people behind the policies.


Mark of Excellence: LeedsBID (in collaboration with Chapter 81 & Rabbithole) with MONOPOLY Leeds Takeover

Finalists:

  • Klaxonn
    Klaxonn & Grand Designs Live: 25 years of
  • Popcorn PR
    Taste of France: Transporting Boursin Beyond the Table
  • Red Consultancy and Seen Presents
    The McDonald's Best Burger Sensoriummm
  • The Romans
    Nationfried (Nationwide)
  • Umpf x St David's
    Nessa’s Grand Arcade - A Crackin’ PR Activation
  • Words & Pixels & Back Market
    The Refurbished Restaurant


Best Long-term Client Care

WINNER: Launch with Launch: Owning Long Term Client Care
Case Study

Launch demonstrates what long-term client care looks like at its best: consistent, strategic, and deeply embedded. With relationships that span 15 years with bp, 11 with eBay, and 8 with Hyundai, they demonstrate the kind of stability, commitment, and strategic value that defines this category. Their work spans executive profiling, media handling, crisis support, and ESG strategy, reflecting a wide-ranging capability built over time. With just 6.7% staff churn, their clients benefit from continuity, deep institutional knowledge, and trusted delivery. This is a confident, well-evidenced entry that reflects what long-term client care should be: reliable, adaptable, and sustained.


Finalists:

  • Building Relations PR
    Building Relations PR X Barratt Redrow
  • 'Cause
    'Cause + phs Group, a partnership of purpose
  • Cock-a-doodle-doo Communications
    A Partnership that's Beyond the Ball
  • Gravity Global
    Onward Charge! Creating a superpower in EV charging.
  • Leopard Co.
    12 Years of Strategic PR Success
  • McKenna Townsend
    An integral PR partner for over 15 years
  • Perceptive Communicators
    Specialist partner drives best long term client care


Issues, Crisis or Reputation Management

WINNER: Words & Pixels with Lime: Changing Spaces
Case Study

Words & Pixels demonstrated excellent evidence of research and insights to inform how they tackled the issues related to parking in London and turned Lime Bike's reputational vulnerability into an opportunity. The judges were particularly impressed with their creative approach with an art instillation in Camden. The approaches taken closely aligned to the objectives with clear evidence to track success, alongside critical understanding of stakeholder engagement and a strong multi-channel approach. The campaign's impact was impressive, with coverage clearly picking up on their core messages regarding the issues facing urban parking and public pledges of support.


Finalists:

  • Agriculture and Horticulture Development Board and Pinstone
    Bluetongue-3 Virus Outbreak Communications Campaign
  • DTEK
    THE FIGHT FOR LIGHT INSTALLATION
  • Electricity North West
    Surviving the storm of the decade
  • TMA Communications
    Ukraine War - Day-by-Day


Best Publication

WINNER: Warwick Business School with Core magazine, Edition 14
Case Study

Warwick Business School impressed the judges with a bold, values-led edition of Core magazine, placing equality, diversity and inclusion (EDI) at the heart of its storytelling and strategy. With a striking design, powerful editorial and an exceptionally diverse range of contributors, the magazine successfully showcased the School's unique voice on a global stage. The results were outstanding: over 32,000 article views, 3,000+ digital reads, and more than 26,000 LinkedIn newsletter subscribers. Judges praised its smart design, clear purpose, and measurable impact - a standout example of how thoughtful publication work can elevate brand, inclusion and academic reputation in one well-designed package.


Finalists:

  • An Garda Síochána
    Newsbeat


Outstanding Young Communicator of the Year

WINNER: Shivani Lodhia, Parisi Consulting
Case Study

Shivani Lodhia stood out as the clear winner by unanimous decision. Her tenacity, professionalism and strategic thinking were evident throughout. She turned a moment of professional uncertainty into the successful launch of her own agency, bringing nine clients with her while studying for an MBA. Shivani's ability to deliver results across PR and public affairs, from securing planning approvals to shaping policy conversations, highlights her as a communicator who operates at every level. She brings forward-thinking into her work, including the use of AI, and consistently delivers with purpose and impact. A standout leader with a powerful future ahead.


Mark of Excellence: Ollie Manser, The MTM Agency

Finalists:

  • Chris Gannon, FINN Partners
  • Robert Esom, Swipe Right


Independent PR Practitioner of the Year

WINNER: Rod Cartwright Consulting
Case Study

Rod has demonstrated that he has gone above and beyond in establishing a benchmark for excellence in independent consultancy. As a seasoned senior corporate and crisis communications counsellor to governments and blue-chip organisations, Rod's entry provided clear evidence of his commitment to furthering the role of the independent consultant sector and educating the next generation of professionals through his academic links and aspirations. Initiatives such as the Independent Impact 50 and the Risk, Reputation and Resilience report together with his desire to support the profession are what makes Rod the standout winner of this award.


Finalists:

  • Alison Gallagher-Hughes, Tillymint Marketing & PR
  • Olivia Rickman Communications
  • Philip Dorward, Tangerine Communications
  • Positive Story PR consultancy and Jane Griffin PR


In-House PR Team of the Year

WINNER: Great Ormond Street Hospital Charity
Case Study

GOSH Charity presented phenomenal delivery across strategy, results, and impact. The campaign raised an incredible amount of money which in a cost-of-living crisis spoke volumes to the judges. The team clearly underpins success.


Finalists:

  • Companies House
  • Electricity North West
  • InnoScot Health
  • King's College London
  • Met Office
  • Westmorland and Furness Council
  • Wheatley Group


Specialist PR Consultancy of the Year

WINNER: Honest Communications

Case Study

Inspiring campaign with clear objectives and successful outcomes with significant global coverage on a small budget. Superb business goals and strategy delivering solid growth and excellent client retention rate. Especially impressive commitment to CPD with a structured approach going above and beyond the standard which reflects a strong culture and belief in benefits of upskilling their workforce.

Mark of Excellence: Hard Numbers

Finalists:

  • Battenhall
  • Kindred
  • The Flywheelers
  • The Marketing Pod
  • Vested
  • Words & Pixels


Small PR Consultancy of the Year

WINNER: Viva
Case Study

Judges felt this small consultancy is commercially strong, strategically excellent, and put people-first. A great agency model and worthy winner.


Mark of Excellence: Klaxonn

Finalists:

  • 11K Consulting
  • 1284 Communications
  • 'Cause
  • HN Communications
  • Parisi Consulting
  • The Heard


PR Consultancy of the Year

WINNER: Cowshed

Case Study

Clearly, work with meaning runs through this consultancy. The strategy and actions of this agency are exemplary, and its commitment to DEI and autism awareness sets a high benchmark for the industry. A worthy winner.


Mark of Excellence: Ready10

Finalists:

  • Battenhall
  • Earnies
  • The Romans
  • Third City
  • Tin Man
  • Words & Pixels