The CIPR PRide Awards are taking a break in 2024 while we complete a review of the scheme.

 

CIPR PRide Awards in London 2023

For the first time, PR professionals in London have the chance to have their work recognised in the brand new CIPR PRide Awards in London 2023.

Public relations never stands still. That’s why we’ve created these new awards to shine a light on the people and teams who are pushing boundaries and shaping the future of our PR profession. The new categories showcase the ways PR agencies and in-house teams across London are making sure they’re always on top of their game and ready to respond.

We’ll take what we learn from these new awards and assess what we can roll out across the rest of the UK as part of our existing regional CIPR Pride Awards.
 

Who can enter?
The CIPR PRide Awards in London are open to:
  • Organisations with an annual turnover of £3 million or less within the M25 corridor.
  • Award entries from non-members are welcome.


Categories

PR AGENCIES AND TEAMS

Best diversity and inclusion strategy 
We’re looking for teams who put diversity and inclusion at the heart of their work, supporting the CIPR’s mission of promoting diversity and inclusion in the public relations profession. We’re looking for evidence of progress. This could be by bringing people together to create networks, initiatives and thought leadership which support diversity and tackle barriers to inclusion - either in your workplace, your communities, or campaigns/initiatives on behalf of clients.

Best talent management pathway 
This award recognises the people and organisations who are as committed as we are to the development of PR professionals. Staying relevant, adapting and future-proofing your team so you’re always on top of your game and ready to respond.

Outstanding innovation
Continuous improvement is easier said than done when you’re in a pressurised and demanding PR environment. That’s why we’re celebrating the teams who have overcome challenges, set new standards, implemented new efficient and effective ways of working, and/or found innovative ways to engage audiences.

Outstanding leadership  
We’re looking for individuals or teams who have demonstrated remarkable leadership and who have impacted the experience of colleagues, clients and/or stakeholders as a result. This doesn’t necessarily have to be a leader in terms of seniority, it can be any PR professional who has influenced others and created change.

Outstanding team culture
 The pressure is on for PR professionals to help clients and employers navigate an increasingly complex and uncertain world. So, we’re looking to recognise the agencies and teams who have created a culture where your people can bring their whole selves to work and are on top of their game. What are the measures you have put in place? How has this impacted employee engagement, customer and/or stakeholder satisfaction and business/team performance? 

Best PR start-up (agency or in-house) 
Have you hit the ground running and are already able to show the impact of your work? Tell us about your new team or organisation which has been established for two years or less. We’re looking for evidence of stand-out strategic campaigns which have successfully engaged audiences, happy clients, stakeholders and employees that underpin strong performance indicators. 



CAMPAIGN CREATIVITY AND INNOVATION

Outstanding creativity (whether it happened or not!)
Big, bold, audacious creativity is what makes your campaigns get noticed. Here’s your chance to show off how you’re oozing originality. We’re looking for how your ideas are rooted in insight, aligned to objectives, and bring your or your client’s brand to life. You don’t have to have delivered on the idea, we’re just looking for the sparks of imagination that showcase vision and ingenuity.

Best use of AI 
Have you embraced opportunities that artificial intelligence presents in PR? This award recognises teams that have used tools such as sentiment analysis, predictive analytics, social media listening or natural language generation to achieve campaign goals.

Best disruptive PR campaign  
Has your campaign stopped people in their tracks? Did it differentiate you or your client from competitors? Did it inspire people to think differently? We’re looking for campaigns that have created a step-change in your or your client’s brand profile or tackled difficult issues.

Best behaviour change campaign  
Raising awareness is one thing. Nudging people towards changing their behaviour is another. This award celebrates campaigns that have created sustained change in the way people behave. What were the barriers to behaviour change and how did you address these through your powerful campaign?

Best use of data and insight 
Understanding your audience, their perceptions, patterns of behaviour and their drivers of choice is fundamental to a successful campaign. We’re looking for evidence of how insight has shaped campaign strategy and tactics, potentially generating an entirely new approach to engage audiences.

Best stakeholder engagement  
Have you successfully engaged multiple stakeholders, with diverse perspectives, interests and objectives? How have you tailored your approach to secure buy-in? How have you overcome challenges and responded to their varying demands? And what impact has your campaign achieved?


Category Criteria

PR AGENCIES AND TEAM CATEGORIES 

See separate criteria below for Best PR start-up (agency or in-house) 

Entries must relate to work carried out between May 2022 and May 2023 – judging will be focused on this timeframe.

Entries must consist of no more than 1,000 words and must cover the following criteria: 
  • The challenge or situation you were looking to address.
  • The insight that shaped your approach.
  • Your approach. 
  • How you implemented your strategy and addressed challenges along the way.
  • Impact of your work.

Best PR start-up (agency or in-house) 
Entries welcome for new teams or organisations who have been established for two years or less.

Entries must consist of no more than 1,000 words and must cover the following criteria: 

  • A brief overview of your organisation/team. 
  • Team/agency objectives. 
  • Highlights of your team/agency achievements.
  • Examples of your campaigns, including objectives, implementation and results.
  • Why you should win this award.


CAMPAIGN CREATIVITY AND INNOVATION CATEGORIES

See separate criteria below for Outstanding creativity (whether it happened or not!).

Entries must relate to work carried out between May 2022 and May 2023 – judging will be focused on this timeframe.

Entries must consist of no more than 1,000 words and must cover the following criteria: 
  • Brief, objectives and budget.
  • Target audience and insight.
  • Strategy, creativity and innovation.
  • Delivery/implementation of tactics.
  • Measurement, evaluation and impact.
Note: The inclusion of AVEs will result in a score of zero for this section of the criteria.

Outstanding creativity (whether it happened or not!)
Entries must relate to work carried out between May 2022 and May 2023 – judging will be focused on this timeframe.

Entries must consist of no more than 1,000 words and must cover the following criteria: 
  • Brief, objectives and budget.
  • Target audience and insight.
  • Strategy, creativity and innovation.
  • Delivery of creativity if it happened, or lessons learned if it didn't go ahead.
  • Why your entry should win.