We’re thrilled to announce the results of the CIPR Anglia, Thames and Chiltern PRide Awards 2021. Click on the links below to view the winning entries.
Note: All case studies are in PDF format and open in a new window.
CORPORATE AND COMMUNICATIONS CAMPAIGN
GOLD WINNER:
Genesis PR
Exploring the world of baking with Zeelandia
Clear, focused objectives agreed upfront have made for a highly measurable campaign that has had a positive impact on the business and is now to be mirrored in other territories. Impressed by the broad, holistic approach taken to researching the industry landscape and customer base.
SILVER WINNER:
AIM Content Marketing
Believe in Next
INTERNAL COMMUNICATIONS CAMPAIGN
GOLD WINNER:
Quadram Institute
Keeping connected with virtual Coffee Break Science
Quick response planning to a fast-moving situation delivered effective and timely change to support the changing needs of the internal comms function. Firm awareness of employee mental health and overload noted and actioned upon throughout – with strong engagement measurement evidenced during unsettling times.
SILVER WINNER:
Norfolk and Norwich University Hospitals NHS Foundation Trust - Operation Lightbulb: Cost Improvement Campaign
CONSUMER RELATIONS CAMPAIGN
GOLD WINNER:
Big Wave PR
This is Essex
Solid media relations campaign with strong national results and engaging creative assets. Excellent and thorough use of creative and chosen ambassadors to support the campaign objectives. Excellent resulting coverage across multiple media outlets and good use of feedback surveys to measure results.
PUBLIC SECTOR CAMPAIGN
GOLD WINNER:
Genesis PR
Myth Busting Fostering
Very well-defined and scoped objectives with clear demographics and consideration given to how best to reach and influence these. A well-considered, sensitive comms campaign; excellent results and measurement, with outcomes evidenced by data.
SILVER WINNER:
Norfolk County Council
See something, hear something, say something
NOT-FOR-PROFIT CAMPAIGN
GOLD WINNER:
Genesis PR
Wild About Survival
A good example of collaborative crisis comms during a very difficult period, with strong social media gains, fundraising value and coverage achieved.
HEALTHCARE CAMPAIGN
GOLD WINNER:
Cambridgeshire and Peterborough CCG
the BIG conversation
Strong, integrated tactical execution with consideration given to internal stakeholders and different cultural groups. Clear and timebound objectives and sound evidence of consultation processes through the research period. Good to see evidence of continual adaptation throughout the campaign to maximise reach to target audiences.
SILVER WINNER:
Genesis PR
Essex residents take control of Health with MoreLife
INTEGRATED CAMPAIGN
GOLD WINNER:
Cambridgeshire County Council, Jones Bros Civil Engineering and Outwrite PR
King’s Dyke Level Crossing Scheme
Considered and focused integrated campaign that took a multi-pronged tactical approach to inform, educate and build trust during the pandemic. Good robust strategy with consideration of multiple delivery channels, and sound use of sentiment measurement to demonstrate success.
SILVER WINNER:
Genesis PR
Don’t Stop Now!
LOW BUDGET CAMPAIGN
GOLD WINNER:
University of Bedfordshire
Beds Stars Awards 2020
Great internal engagement and results were achieved for a very tight budget. Good creativity was shown to bring awards to life virtually, generate excitement and create atmosphere and drama. Effective use of qualitative feedback to supplement quantitative data with measurement.
SILVER WINNER:
Playtime PR
Home Learning Made Fun with Orchard Toys
TRAVEL, LEISURE OR TOURISM CAMPAIGN
GOLD WINNER:
Genesis PR
Wild About Survival
Strong multi-faceted objectives with collaborative planning and research evidenced. Excellent resulting coverage and audience gains across social channels.
SILVER WINNER:
Big Wave PR
This is Essex
CONSTRUCTION, PROPERTY OR INFRASTRUCTURE CAMPAIGN
GOLD WINNER:
Cambridgeshire County Council, Jones Bros Civil Engineering and Outwrite PR
King’s Dyke Level Crossing Scheme
Considered and focused integrated campaign that took a multi-pronged tactical approach to inform, educate and build trust during the pandemic. Good robust strategy with consideration of multiple delivery channels; effective use of sentiment measurement to demonstrate success.
SILVER WINNER:
Pier
East Anglia ONE – Powering your future
EDUCATION CAMPAIGN
GOLD WINNER:
Mosaic – The Integrated Marketing Agency
Poetry Together
Excellent results achieved against a strong brief. The campaign clearly delivered in excess of expectations and proved successful in adjusting tactical implementation in the face of lockdown and COVID restrictions.
SILVER WINNER:
Playtime PR
Home Learning Made Fun with Orchard Toys
REGIONAL CAMPAIGN OF THE YEAR
GOLD WINNER:
Genesis PR
Connecting Communities: Delivering Faster Broadband to Rural Villages
Robustly delivered campaign with superb outcomes, well documented and measured. The campaign was well researched with particular thought given to a broad range of stakeholders and how to best reach and influence opinion, and a firm understanding of the sensitivities of the issues within local communities.
BEST USE OF MEDIA RELATIONS
GOLD WINNER:
Norfolk and Norwich University Hospitals NHS Foundation Trust
Inside the region’s busiest Covid critical care unit
Timely and well-handled media relations activity in response to a highly topical public health issue. Focused comms approach delivered the anticipated results and desired outcome.
SILVER WINNER:
Twelve PR
Wild Days with Earthwatch Europe
BEST USE OF DIGITAL AND SOCIAL MEDIA
GOLD WINNER:
Norfolk and Norwich University Hospitals NHS Foundation Trust
Digital and Social Media at NNUH
The measurement in this entry demonstrated good numbers with a 25% uplift in the number of all social media followers. The judges felt the campaign could have benefitted from even more comparison between the before and after situation. Generally a good campaign.
BEST USE OF CONTENT
GOLD WINNER:
cofinitive
Cementing #KaoInCambridge
A good budget for a short-term project with a clear brief and some big objectives. Generally good content and coverage. Sound research and planning and a well-thought-out strategy. Measurement and impact were well-documented.
SILVER WINNER:
Quadram Institute
This unrelenting pandemic
BEST EVENT
GOLD WINNER:
Royal Borough of Windsor & Maidenhead
Forth Bridge: a Royal funeral in a pandemic
Great brief and objectives. Good research and planning and a great idea about the positive message. Really good collaboration of different teams. Clear and simple tactics well-implemented. Good measurement, and overall and fine achievement delivered without fuss.
SILVER WINNER:
Genesis PR
Thank You Social Workers
BEST COVID RESPONSE
GOLD WINNER:
Norfolk County Council & partners as part of the Norfolk Resilience Forum
Protect ourselves. Protect others. Protect Norfolk.
Really good brief and clear objectives with a large budget! Some ideas strayed into saying what you did. Good creative strategy that was agile in approach. Solid tactics and good measurement and feedback. A strong and balanced submission.
Case study
SILVER WINNER:
University of East Anglia (UEA)
Safety First: UEA COVID-19 Response
BEST STAFF WELLBEING INITIATIVE
GOLD WINNER:
Royal Borough of Windsor & Maidenhead
Wellbeing Programme at the Royal Borough
Good brief and objectives all implemented with no extra cost. Clearly thought-out ideas based on sound research. Creative strategy to engage with all members of staff, and good tactics. Measurement tracked both numerically and verbally. A well-presented entry in all areas.
SILVER WINNER:
Cranfield University
Cranfield University staff Facebook group
BEST PUBLICATION
GOLD WINNER:
AIM Content Marketing
Let’s go nuts for The Nuts
Good, clear, and concise brief and budget. Sound ideas and a clear strategy with good tactics to back it up, but proofreading could be improved – Do clients have to pay for ads/editorial content to be included? Well-presented measurement including numerical statistics and commentary.
SILVER WINNER:
Cambridgeshire County Council, Jones Bros Civil Engineering and Outwrite PR
King’s Dyke Level Crossing Scheme Newsletter
OUTSTANDING YOUNG COMMUNICATOR
GOLD WINNER:
James Hyde
Norwich City Council
James’s passion for communications shines through. He has clearly demonstrated why he is an outstanding young communicator by his desire to always stay true to his “inner compass”. Whether that be by taking risks and making tough decisions on projects when he knew it would give the best long-term outcome for his employer and clients, or by following his gut instinct in career moves to find roles that best suit his personal goals and beliefs rather than follow a more traditional hierarchical path. This instinctive, honest approach will no doubt lead to a fulfilling career path for James and sets a great example for next-generation communications professionals.
Case study
SILVER WINNER:
Laura Deakin
Quadram Institute
INDEPENDENT PR PRACTITIONER OF THE YEAR
GOLD WINNER:
Louise Ahuja
Louisebcomms
Clearly got good experience and have undertaken to mentor practitioners. Securing five retainer clients is something to be proud of. A glowing compliment from a happy client to finish with.
Case study
IN-HOUSE PR TEAM
GOLD WINNER:
Bedford School
The entry showed clear objectives of how they ladder up to those of the school. Good use of creative campaigns and results given the modest budget. Captain Tom campaign results clearly show the school wasn’t lost in the overall creative and garnered excellent results.
Case Study
SILVER WINNER:
NNUH
SMALL PR CONSULTANCY OF THE YEAR
GOLD WINNER:
Rev PR
We were impressed by Rev’s ability to take control early on the pandemic, bringing in external support, adapting their services and quickly adopting a clear strategy to support franchise businesses. By launching their new PR package in a very deliberate way, they were able to win an impressive new client list, with a clear USP and dominance in their market. These key decisions demonstrate a resilient, creative and agile business with a clear sense of purpose.
Equally instrumental to their success has been their strong sense of teamwork, pulling together with clear aims, providing mental health support, and seeing themselves as educators to improve the understanding of the professional overall. We particularly liked the KPI dashboard and traffic lights system which ensures that CPD is applied in a very direct way in their day-to-day work. The campaign exemplified Rev’s culture and commitment to outcomes with clear aims and objectives, working across the PESO model and ultimately achieving some outhandling results for their client.
Case study
SILVER WINNER:
AIM Content Marketing
PR CONSULTANCY OF THE YEAR
GOLD WINNER:
Genesis PR
There was a clear vision and strategy, supported by great performance for clients. Their approach to CPD stands out, particularly the encouragement of staff to become CIPR Accredited PR practitioners, plus setting a stretch goal of 90 CPD points per annum. The campaign was very creative, with impressive results, and good measurement and evaluation applied throughout the PR process.
Case Study
SILVER WINNER:
Playtime PR