We’re thrilled to announce the results of the CIPR North West PRide Awards 2021. Click on the links below to view the winning entries.
Note: All case studies are in PDF format and open in a new window.
CORPORATE AND BUSINESS COMMUNICATIONS CAMPAIGN
GOLD WINNER:
Catapult PR
Passport to Business Benefit
An interesting and practical campaign idea, with a clear strategy, flexible delivery, and good outcomes for the client. Capitalised on green credentials of the client and helped the sector improve as well.
SILVER WINNER:
Refresh PR
Championing more than just decent homes
INTERNAL COMMUNICATIONS CAMPAIGN
GOLD WINNER:
Cumbria County Council
Intouch – Staying connected during challenging times
A really strong approach to the strategy and what they were trying to achieve through the pandemic. Excellent evaluation results from the measurements in place and showed that careful consideration had been given to meet the objectives.
CONSUMER RELATIONS CAMPAIGN
GOLD WINNER:
Brazen
FoodHub Says Just Delete
A cheeky campaign with a small budget that went up against the big boys and delivered impressive results in terms of new customers for Foodhub and increased digital discourse about the brand.
SILVER WINNER:
Brazen
INTRODUCING “SHOW ME THE HONEY” (PIZZA-FLAVOURED BEER)
PUBLIC SECTOR CAMPAIGN
GOLD WINNER:
Greater Manchester Combined Authority
Greater Manchester Household Waste Recycling Centre phased reopening
This well-thought-out and well-planned campaign recognised the need to prevent a major issue for the authority around waste management following the lifting of lockdown. Fantastic user engagement and the right mix of short and long-term tactics led to highly positive results and happy residents. A worthy winner.
SILVER WINNER:
Viva
Saving Christmas from Covid in Blackburn
COMMUNITY RELATIONS CAMPAIGN
GOLD WINNER:
Font Communications
Delivering a new retirement community in Chester
A well-considered campaign with a clear goal. Judges were impressed by how they were able to flex when covid hit and the level of research done upfront which was vital to the success of the campaign. This campaign knew its audience and as a result, the campaign hit all the right notes. A great success.
SILVER WINNER:
Social
Social and Council House Scandal
NOT-FOR-PROFIT CAMPAIGN
GOLD WINNER:
Social
Social and Council House Scandal
An amazing example of what can be done through the power of social media, as well as how through highlighting a societal issue that the communities across the UK will get behind an idea to make a change. George Clarke made a significant contribution to this campaign and continues to play a key role in this conversation being held at all levels.
SILVER WINNER:
Social
Social and Caritas Salford #MiracleOfKindness
HEALTHCARE CAMPAIGN
GOLD WINNER:
Greater Manchester Combined Authority
GMHSCP: Shining a Light on Suicide
This strong campaign was high on creativity and its carefully thought-out tactics ensured that the campaign had a big impact across Manchester. Importantly the campaign knew its audience and targeted the right influencers to help the messages breakthrough. Visually striking and impactful, this is a fantastic campaign that raised a great deal of funds and is very worthy of Gold.
SILVER WINNER:
Viva
Lancashire Mind breaks down boundaries during lockdown
INTEGRATED CAMPAIGN
GOLD WINNER:
Social
Social and Council House Scandal
An amazing example of what can be done through the power of social media, as well as how through highlighting a societal issue that the communities across the UK will get behind an idea to make a change. George Clarke made a significant contribution to this campaign and continues to play a key role in this conversation being held at all levels.
LOW BUDGET CAMPAIGN
GOLD WINNER:
Pelican Communications
Helping wine lose its bottle
A methodical approach and well-delivered campaign, with great creative collateral, that created a buzz and discussion among influencers; generated good levels of coverage; and helped drive attitudinal change in a difficult sector to change.
SILVER WINNER:
Smoking Gun
SOS: Save Our Pools
ARTS, CULTURE OR SPORT CAMPAIGN
GOLD WINNER:
Catapult PR
Keep Canny and Carry On
A creative campaign that delivered good levels of digital engagement across all platforms. This was a creative response to a challenging scenario.
TRAVEL, LEISURE OR TOURISM CAMPAIGN
GOLD WINNER:
Catapult PR
Loving Langley During Lockdowns
A really strong approach to the strategy and what they were trying to achieve through the pandemic. Excellent evaluation results from the measurements in place and shows that careful consideration had been given to meet the objectives.
BEST USE OF MEDIA RELATIONS
GOLD WINNER:
Catapult PR
Loving Langley During Lockdowns
This campaign was an example of how to get creative and inject some fun into your communications. The team at Catapult let their imaginations run wild and as a result caught the attention of both local and national media. With something for everyone, the campaign brought Langley to life and delivered some impressive results too. A deserving winner in a tough category.
SILVER WINNER:
The Strong Agency
Turning Up The Temperature For ACAI Outdoor wear
BEST USE OF CONTENT
GOLD WINNER:
Smoking Gun
The Great British Bloom Off
The campaign showed the breadth of content utilised by the agency to enhance audience engagement across the identified channels to ensure that they can achieve meaningful results.
BEST EVENT
GOLD WINNER:
Viva
Amplifon Awards for Brave Britons goes virtual
The use of Major Holland’s story really captured the feeling of a nation during the pandemic and demonstrates how it could be used to enhance the narrative behind the event to encourage entries, but also raise awareness of the awards and Amplifon as a whole.
BEST COVID RESPONSE
GOLD WINNER:
The Growth Company, Social and MC2
#HereforBusiness the Greater Manchester business support response
This well-planned campaign supported businesses at a critical time when covid had a devastating impact on trade. Through online webinars and resources to more traditional forms of communications and support the campaign reached out and supported the city’s business community and achieved excellent results which kept businesses running during testing times. A worthy winner of this new category.
Case study
SILVER WINNER:
Essity
Wiping Away Panic Buying
BEST STAFF WELLBEING INITIATIVE
GOLD WINNER:
Brazen
Putting The ZEN Into Brazen
This is a fantastic well-being approach for staff in the wake of the pandemic and how companies needed to adjust to suit the needs of their staff. They have shown a clear understanding of what will work best for staff, how this will shape the company moving forward, but also how that has ensured ongoing positive morale, supportive environment, and easing the work-life pressures being felt by staff, especially as we all adjusted to the changes in the way of working.
ISSUES, CRISIS OR REPUTATION MANAGEMENT
GOLD WINNER:
Greater Manchester Fire and Rescue Service
GMFRS – The Cube fire, Bolton, November 2019
This is an excellent example of how to manage a crisis communications incident. GMFRS demonstrated how to not only deal with the incident in its early stages but also the evolving situation through having not only an appropriate communications structure in place but also to ensure consistency across partner organisations involved so that the messaging was accurate throughout to maintain reassurance and reputation.
SILVER WINNER:
Essity
Wiping Away Panic Buying
BEST PUBLICATION
GOLD WINNER:
North West Ambulance Service NHS Trust
Your Call – our stakeholder magazine
Demonstrates how a ‘digital first’ approach can be beneficial to organisations and how it allows for a broader scope in how the publication is developed for key audiences alongside the more traditional routes e.g. print. This publication also took time to collaborate and engage with other key stakeholders to understand best practices so that it avoided mistakes made by others and offered readers information wanted – ‘talked with, not at’ in style.
SILVER WINNER:
Pelican Communications
Making the Bulletin Covid compatible
OUTSTANDING YOUNG COMMUNICATOR OF THE YEAR
GOLD WINNER:
Will Catterall
No Brainer Agency
Will demonstrated a clear passion for PR and the power it can have on business and communities. His commitment to CPD, impressive grasp of handling tricky media situations, and a hunger for meeting and exceeding a client challenge have put him on the road to a bright future in the industry.
Case study
INDEPENDENT PR PRACTITIONER OF THE YEAR
GOLD WINNER:
Jane Hunt MCIPR
Catapult PR
An experienced, knowledgeable, and determined practitioner who is a fantastic example of what can be achieved by those working as independent practitioners. Jane is passionate about what she does, is a trusted PR resource for organisations within the region, and can deliver results for clients.
Case study
IN-HOUSE PR TEAM OF THE YEAR
GOLD WINNER:
Cumbria County Council
Great entry showing the work of the team with a well-illustrated campaign.
Case study
SILVER WINNER:
Greater Manchester Combined Authority
SMALL PR CONSULTANCY OF THE YEAR
GOLD WINNER:
Viva
We were impressed with the clear, structured objectives and performance analysis at Viva – its step-by-step growth plans are pragmatic even in this year “like no other”. We noted the balance of focus on clients and the business with an equal focus on people and culture – evident in things like the appointment of a head of happiness. The emphasis on maintaining a strong culture seems to have helped see the agency through the tough COVID period. Extending the cultural ethos into the community earned this agency points too – collaborating to showcase the range of local businesses at a time when they most needed the support was also commendable.
Case study
SILVER WINNER:
Pelican Communications
PR CONSULTANCY OF THE YEAR
GOLD WINNER:
No Brainer Agency
A brilliant entry, No Brainer Agency showcased strong strategic thinking with an impressive annual fee income relative to the number of employees. Impressive approach to equality, diversity, and inclusion, working with the Taylor Bennett Foundation to impact not only the consultancy but the wider PR industry. It’s excellent that No Brainer Agency have adopted the AMEC framework to strengthen measurement and evaluation efforts, this is evident in the campaign they included which was strategic and well-executed.
Case study
SILVER WINNER:
Social