The CIPR PRide Awards are taking a break in 2024 while we complete a review of the scheme.
We're thrilled to announce the results of the CIPR Midlands PRide Awards 2023.
Corporate and Business Communications Campaign
Gold winner:
WPR
REHAU: In The Frame
Clear, measurable objectives; well-structured research and insights which informed the strategy, with tactics blending proactive and reactive PR and media relations to fill a specific niche and position the client directly in front of their target audience. Impressive and well-evidenced real-world impact as well, which makes this entry stand out.
Silver winner:
Story
People mean business
Finalists:
The Marketing Pod (We Grow Ideas Limited)
The Business Energy Tracker: Giving Businesses a Voice
The Marketing Pod (We Grow Ideas Limited)
The business case for Social Value
Pearl PR & Communications Ltd
BIG things in SMALL boxes
Stone Junction
An authoritative technical voice
Internal Communications Campaign
Gold winner:
2 Sisters Food Group
Hub, the App for all 2 Sisters colleagues
This was a good campaign in what can be a tricky internal landscape. The judges felt this was well thought through, and particularly liked the approach to tailoring comms to each location and in different languages with a view getting the highest engagement from audiences across the business. Good impact was demonstrated. Well done!
Silver winner:
Woods Hardwick
Woods Hardwick: Power To The People
Consumer Relations Campaign
Gold winner:
WPR
Care UK: Fulfilling Lives
This was well thought out with clear activity. The judges felt that the team had thought outside the box and developed great partnerships, showing that they really knew their audience and achieved some great results in the end. Excellent work.
Silver winner:
Limegreen Communications
PRYZM Watford: Save Our Night
Public Sector Campaign
Gold winner:
The Coal Authority
Stay Mine Safe campaign
A worthwhile piece of work, focused on tactics and a singular brief - to raise awareness. The judges felt that there was a lot of details missing in this entree, for example, what problem were they trying to solve by raising awareness, how did the team know they'd been successful, who was the audience and what work have they done with their audience to understand what they need and tailor the communications and approach. The measurements were output focused and the judges would have liked to see more on the impact achieved with key audiences, and whether behaviours had changed not just anecdotal feedback.
Community Relations Campaign
Gold winner:
BakerBaird Communications
Shaping Stapleford: from left behind to levelled up
The judges really enjoyed reading this entry. The approach to community relations was well thought through and detailed and was a great example of collaboration with different community groups. The judges felt this was a tricky piece of work to evaluate and demonstrate the impact on, but the judges thought the agency did some great work with a very narrow brief from the client.
Silver winner:
Arup
Get Set for the Games (Birmingham)
Finalist:
Grayling
Commonwealth Games 2022 - The Queen's Baton Relay
Not-for-Profit Campaign
Gold winner:
WPR
World Risk Poll
This was an impressive campaign that delivered strong impact. The media strategy was thorough and sound, and the agency more than delivered on the KPIs. The tactical implementation was very good, involving good use of country specific assets and spokespeople and a mix of planned and reactive content. The focus seemed to be predominantly on media (one channel) but there did seem to be good impact in terms of influence, so not just outputs.
Silver winner:
The British Horse Society
Dead Slow
Finalist:
See Media and Housing 21 for 21 Talks
21 Talks Podcast Channel
Healthcare and/or Wellbeing Campaign
Gold winner:
Story
Safe evacuations for all
This was an excellent campaign, the idea and the delivery of it, were both very good. The judges liked their combination of data and human stories and were not surprised that they saw such strong engagement from the campaign. This was a worthwhile piece of work which really stood out with the impact it delivered, being able to demonstrate tangible outcomes, as well as interest from political stakeholders and very good media and social results.
Silver winner:
WPR
Care UK: Fulfilling Lives
Finalists:
Cartwright Communications
Nutrition Mission
Tillymint Communications
Karnlea - from kitchen table to cupboard staple
R&Co Communications
Canine blood donation and open-heart surgery
Worcestershire County Council
Using Video To Support Men's Mental Health
Integrated Campaign
Gold winner:
WPR
REHAU: In The Frame
This was an inspiring entry and successful campaign by the team. The integration was really on-point and well thought out. The entry demonstrated the excellent targeting and audience selection. The timings of activity in-line with legislative changes were on-point. The results and KPIs speak for themselves in addition to hard sales outcomes.
Silver winner:
The Marketing Pod (We Grow Ideas Limited)
The Talent Track: Addressing rail's skills shortage
Finalists:
Cadent Gas Ltd
A little energy can save a lot
Pearl PR & Communications Ltd
BIG things in SMALL boxes
Edson Evers
Edson Evers Scores for Keylite Roof Windows
HROC
Achieving best-in-class heating with Spirotech
Low Budget Campaign
Gold winner:
Limegreen Communications
PRYZM Watford: Save Our Night
The judges thought this was a great campaign - the tactics used and approach was really good, and the judges liked how the survey was used to inform comms and general approach. The results were impressive, and it was evident that the this piece if work was approached from a few different angles and various tactics were used. Great campaign! Well done.
Silver winner:
The Marketing Pod (We Grow Ideas Limited)
The Talent Track: Addressing rail's skills shortage
Finalists:
Arch Communications
Championing Apprenticeships
Nielsen McAllister
Putting in our 'BIDs' for Derby
Edson Evers
Driving sales for 'The King's Coronation' jigsaw
Lesniak Swann
Polypipe Building Services RMI Campaign
Construction, Property or Infrastructure Campaign
Gold winner:
WPR
Highways Drainage: The Route To Surface Water Management
A campaign with a strong idea at its heart, driven by comprehensive research and insights which clearly provided the foundations for the strategy and multi-channel delivery. The results of the campaign speak for themselves, with the agency comfortably over-delivering on its core KPI of generating business leads - as well as demonstrating a positive environmental impact.
Silver winner:
Lesniak Swann
Driving a £multimillion uplift in Finning rebuild leads
Finalists:
The Marketing Pod (We Grow Ideas Limited)
The Talent Track: Addressing rail's skills shortage
Pearl PR & Communications Ltd
BIG Things in SMALL Boxes
WAA Chosen
Build, Repair & Refurbish
Best Use of Media Relations
Gold winner:
WPR
Care UK: Fulfilling Lives
The Care UK campaign combined creativity and news agenda intelligence. The creativity of the Wishing Tree idea involved stakeholders and created brilliant case study material for use in the media campaign. Other measurement metrics showed the power of the campaign coverage with impressive share of voice improvements, downloads of the guide and excellent web and social statistics.
Silver winner:
Grayling
Commonwealth Games 2022 - The Queen's Baton Relay
Finalists:
The Marketing Pod (We Grow Ideas Limited)
The business case for social value
The Marketing Pod (We Grow Ideas Limited)
Making today's gas networks fit for tomorrow
Edson Evers
Securing consumer coverage for Yale UK
Best Channel Delivery
Gold winner:
WPR
Alton Towers: Britain's Greatest Escape
This entry excelled in the creativity the team applied to content creation, which was visual, fun and varied. The campaign clearly had huge impact with social content performance linking to web traffic and ultimately footfall, this entry showed the potential of communications to deliver real business impact.
Silver winner:
spottydog communications
Instagram drives dog owners to 'chews' Earth Animal
Finalist:
Aston University
Aston Originals: fresh perspectives from Aston University experts
Best Use of Content
Gold winner:
WAA Chosen
Build, Repair & Refurbish
There was evidence of thorough research and planning, which fed into the strategy and tactics, which were all well-detailed and clearly organised. Outputs show that the campaign connected with the target market and has had an impact on the business itself, demonstrating tangible ROI.
Silver winner:
The Marketing Pod (We Grow Ideas Limited)
A Voice on the Future of Energy
Finalist:
The Marketing Pod (We Grow Ideas Limited)
The Talent Track: Addressing rail's skills shortage
Best Event
Gold winner:
The Marketing Pod (We Grow Ideas Limited)
Better Together
A well planned event. The theme and activity engaged well with employees. The build up activity, awards and fun activities ensured positive feedback and shared memories. Great job!
Case Study
Environmental Campaign
Gold winner:
Stone Junction
Driving sustainability and efficiency
The research conducted was comprehensive and informed the strategy which was clearly presented and was built on driving the news cycle in the face of some media indifference. Innovative use of AI makes this stand out. Well organised and executed campaign with impressive outputs given the budget and geographic scope.
Best Publication
Gold winner:
Linnaeus
Sparking the Clinical Mind: Linnaeus's clinical research report
Clear objectives with strong evidence of user research undertaken to inform and influence tactic approach. Evidence of the impact of the publication meeting its objectives through clear metrics. Clean and clear approach to visual design.
Case Study
Silver winner:
Warwick Business School
Core Magazine Edition 10
Best Long-term Campaign
Gold winner:
WPR
Care UK: Fulfilling Lives
This was an excellent campaign and a deserving Gold winner. The brief was clearly and the contextual information and insight clearly informed the ideation process. There was a clear strategy and a good mix of content, from the inspiring human-led stories of the Wishing Tree idea to the credible thought-leadership of the dementia report. The campaign execution was excellent, driving strong results across the board to demonstrate reach, interest and engagement. There appeared to be a tangible outcome too, with enquiries to Care UK back up to their pre-pandemic level. Great work!
Case Study
Silver winner:
Stone Junction
Sandvik Coromant's communications pillar
Best Long-term Client Care
Gold winner:
Spottydog Communications
Ten years of PR for Mitchells & Butlers
It is clear that the agency are a vital part of their client's marketing delivery. The bespoke evaluation and breadth of quality work over ten years impressed the judges. Key to the successful agency/client partnership for Mitchells & Butlers is how the support and range of work has developed to meet market and commercial challenges head on. The success can be demonstrated by results and the fact that the budget has increased based on success and outcomes.
Case Study
Silver winner:
The Marketing Pod (We Grow Ideas Limited)
An extraordinary new approach to marketing for Mobica
Finalists:
The Marketing Pod (We Grow Ideas Limited)
Creating a net zero powerhouse
Pearl PR & Communications Ltd
Long-term Creative Partnership
Outstanding Young Communicator of the Year
Gold winner:
WPR
Nicole Daybell
Nicole embodies what it means to be an outstanding young communicator. Not only is she committed to her role and her clients, and to developing her own skills, but she is also looking to the next generation, supporting graduates and putting thought into development programmes for others. Nicole is thoughtful, considered, bright and passionate about public relations and her role in it. Nicole is a real leader and the judges were inspired by her enthusiasm for her work. We can't wait to see what she does next!
Independent PR Practitioner of the Year
Gold winner:
Tillymint Communications
From COVID Despair to PR Flair
It is not easy to be an independent practitioner, but Alison seems to have flourished with the challenge. The judges were impressed by how she met each challenge head on and used network and mentoring for support. Excellent growth and results for clients and a planned model to delivery were impressive.
In-House PR Team of the Year
Gold winner:
The British Horse Society
The British Horse Society In-House Team Entry
A great entry with an excellent testimonial from the Society's CEO, strong achievements and a campaign focused on behavioural change which garnered strong results.
Silver winner:
Gambling Commission
Excellence and impact - transforming together as a team
Small PR Consultancy of the Year
Gold winner:
Story
It's clear that for this agency talent is the key to its success and they invest in their talent and put them at the heart of what they do. This was a hugely enjoyable, well thought through application. The team appear both very good at what they do and have fun at the same time.
Silver winner:
1284
Finalists:
The Relationship
Arch Communications
Nielsen McAllister
R&Co Communications
PR Consultancy of the Year
Gold winner:
The Marketing Pod (We Grow Ideas Limited)
Easy to read, concise and relevant submission, addressing most of the required issues, some better than others, demonstrating substantial success of the agency, steady growth and confidence in operations, impressive earnings as well as serious dedication towards maintaining the ethical reputation of the agency. CPD of the employees could be improved, but overall performance and the description of the featured campaign are most impressive.
Silver winner:
WPR
Finalists:
Cartwright Communications
HROC
WAA Chosen
Stone Junction