The CIPR PRide Awards are taking a break in 2024 while we complete a review of the scheme.

We're thrilled to announce the results of the CIPR North West PRide Awards 2023. Case studies coming soon.

See photos of the event
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Corporate and Business Communications Campaign

Gold winner:
Essar Oil UK Ltd
Essar Transforming for Tomorrow New Furnace Campaign

An innovative, ground-breaking and logistically challenging campaign.

Silver winner:
Catapult PR
The Local Broker Renaissance

Finalists:
Refresh
A major player in the loyalty game


Internal Communications Campaign

Gold winner:
Royal College of Physicians

Spark  - The RCP intranet bringing people together

A strong and effective campaign delivered on a limited budget. Congratulations to the team on a very well-deserved win!

Silver winner:
Enthuse Communications
Be your best

Finalists
Electricity North West
Re-energising our operations engagement


Consumer Relations Campaign

Gold winner:
Smoking Gun
Nemesis: Campaign to close a legend

This was an exciting and creative campaign that successfully built anticipation and delivered on objectives. Congratulations!

Silver winner:
Brazen
HELPING THE NATION SLEEPUNIQUE FOR SILENTNIGHT

Finalist:
Brazen
REDHEADS GO FREE AT SHOWCASE


Public Sector Campaign

Gold winner:
Lancashire Police and Crime Commissioner and Lancashire Constabulary
Op Warrior - Fighting Organised Crime in Lancashire

A strong and convincing PR campaign. Appropriate and detailed research has informed creative decisions; the data-driven approach to research enabled the creative team to tailor messaging to react and give sense of momentum. Excellent use and blend of both offline and online communication channels. This campaign has demonstrable results and impact. A worthy gold winner!

Silver winner:
Greater Manchester Combined Authority
Odds Are: They Win

Finalist:
Viva
Check Before You Chuck


Not-for-Profit Campaign

Gold winner:
Brazen
#HATSONFORMIND FOR JD OUTDOOR

This campaign leveraged a very simple idea in a creative and impactful way, using existing brand celebrity endorsements for the good of the charity partner. It achieved broad online and offline media impact to meet education and awareness KPIs and successfully generated sales to meet financial KPIs as a fundraiser for the charity. Hats off to this Gold winner, Hats On for Mind!

Silver winner:
Sway PR
Nine and a half years is too long!

Finalists:
Refresh
Shining a light on youth organisations

Brazen
EMBRACING INTERNATIONAL WOMEN'S DAY FOR GIRLS OUT LOUD

The Growth Company and Agent
United for Ukraine Awareness Campaign


Integrated Campaign

Gold winner:
Smoking Gun
Nemesis: Campaign to close a legend

A standout campaign which has demonstrated an assiduous approach to research, strategy and planning. The brief has been concisely articulated with clear KPIs, backed up by a convincing strategy. The beauty of this PR plan is that it addressed the issue created by the closing ride, which could have had negative reputational impact on Alton Towers; instead this campaign effectively engaged consumers in an "exclusive" final send off for the ride, leveraging the ride's cultural significance. Excellent use of online and offline creative executions and media engagement. Strong and commendable evidence of impact, with good media coverage.

Silver winner:
Scoop
WANTED: Have you seen Josephine?

Finalists:
Electricity North West
Delivering extra care during the energy crisis

Democracy
Driving sales for a day out at ELR


Low Budget Campaign

Gold winner:
Brazen
REDHEADS GO FREE AT SHOWCASE

A very creative, innovative and quirky multi-channel campaign which resulted in excellent, global coverage and a real, tangible boost to the brands bottom line. From a broad brief, and within the agencys monthly retainer fee, Brazen quickly put together a winning strategy, leveraging traditional media and the power of social media. This entry was a wonderful example of how to newsjack an existing news agenda and deliver brilliant results for a client. In a category with a very high standard of entries, this stood out as the cream of the crop!.

Silver winner:
Viva
Check Before You Chuck

Finalists:
Brazen
ROAD TO VICTORY, MANCHESTER'S WORLD CUP COMMUNITY

Pelican Communications
Scallop discos: creating a new sustainable fishery

Pelican Communications
SharkGuard: an electrifying way to protect endangered sharks

Carousel
The Art of Promoting 'The Art of Banksy'


Arts, Culture or Sport Campaign

Gold winner:
Carousel
The Art of Promoting 'The Art of Banksy'

An exciting and accessible campaign which brought one of the UKs most well known and loved artists to wider audiences. With ambitious objectives, combined with strong market and audience research and a coherent multi-channel strategy, this campaign delivered very positive outcomes and had a fantastic reach and impact. Making the most of unique stories, like Banksys ex-girlfriend and the architect, gave this real news value and elevated the campaign. Gold winner - congratulations!

Silver winner:
Catapult PR
No. 1 World Topiary Garden


Construction, Property or Infrastructure Campaign

Gold winner:
University of Salford
Breaking ground: Building for Climate Adaption with EH2.0

An excellent entry with clear, ambitious objectives to support growth and awareness of new and emerging research and technology which will be vital in the race to net zero. In-depth research was clearly undertaken to develop key messages which would translate with the media and other stakeholders, establish their credibility and their presence as a voice of authority. The campaign delivered fantastic coverage nationally, communicated a complex topic well to key stakeholders, and remained agile to the news agenda by contextualising with the cost-of-living crisis. Delivered excellent outcomes and raised their profile, not just within the media, but also government. Gold winning entry! Congratulations.

Silver winner:
Cadent, Network Plus and PGL Pipelines
Installing a gas pipeline under busy NW road


Best Use of Media Relations

Gold winner:
University of Salford
Breaking ground: Building for Climate Adaption with EH2.0

Phenomenal global reach from a well thought out campaign. The goal of fostering conversations and leaving a lasting impression was certainly achieved with media incorporating  key messages: “collaborating with industry". Creation of a timelapse video of houses being built, drone footage of the building and then video content of the weather in action inside the chamber all captured the essence of achieving the objectives. Offering the opportunity to visit and experience the facility while witnessing the extreme temperatures brought the campaign to life for media. Creative and effective - a winner!

Silver winner:
Down at the Social
Giving Widows & Widowers Their Chapter 2

Finalists:
Carousel
The Art of Promoting 'The Art of Banksy'

Democracy
Helping Fray Bentos eat humble pie

Catapult PR
No 1 World Topiary Garden


Best Channel Delivery

Gold winner:
Refresh
A Question of Regs

The judges liked how well this entry researched and understood the audience, using this insight in their channel strategy for an engaging approach.

Silver winner:
Refresh
Shining a light on youth organisations

Finalist:
Lancashire Police and Crime Commissioner and Lancashire Constabulary
Op Warrior - Fighting Organised Crime in Lancashire


Best Use of Content

Gold winner:
Refresh
A Question of Regs

This entry scored well with the judges for its fun, engaging approach and the judges noted the research into the target audience which led to an excellent content strategy. Congratulations!

Silver winner:
Refresh
A major player in the loyalty game

Finalists:
Democracy
Expanding the world of influence for Tequila Rose

Catapult PR
The Local Broker Renaissance


Best Event

Gold winner:
Brazen
PUTTING THE DEANSGATE BACK IN LIGHTS

This entry scored well with the judges for its fun, engaging approach and the judges noted the research into the target audience which led to an excellent content strategy. Congratulations!

Silver winner:
Smoking Gun
Launching the world's first giant haunted dollhouse

Finalists:
Trafford Centre
Pokemon: Art Through the Ages at Trafford Centre

Electricity North West
Greater Manchester Electric Vehicles Experience

The Growth Company
The Green Skills Academy launch


Environmental Campaign

Gold winner:
University of Salford
Breaking ground: Building for Climate Adaption with EH2.0

A highly innovative campaign that made excellent use of some innovative ideas leading to impressive impact. Well done University of Salford!

Silver winner:
Pelican Communications
Scallop discos: creating a new sustainable fishery

Finalists:
Pelican Communications
SharkGuard: an electrifying way to protect endangered sharks

Font Communications
Delivering the UK's first Hydrogen Week

BIG Partnership
Positioning Peel Ports as a sustainability leader


Issues, Crisis or Reputation Management

Gold winner:
Defra
Kendal Flood Risk Management Scheme communications challenge

This entry achieved its objectives of having an informed public, promoting the benefits of a controversial scheme and preventing hostility to the teams delivering the work on the scheme. A clever use of proactive traditional media relations, strong online resources, the use of social media, in particular video, provided a steady source of facts and regular updates to face down misinformed detractors. This is a great example of straightforward, proactive, fact based communication achieving a turnaround in perceptions, even resulting in citizen advocacy, a major PR win in a challenging situation. Well done Defra!


Best Long-term Campaign

Gold winner:
Catapult PR
No. 1 World Topiary Garden

An innovative campaign, extremely well thought out to achieve outstanding results. Working with the Worlds oldest topiary garden to make it fashionable brought to life with a topiary dress and boost visitor numbers to create an all year round profile was cleverly achieved with a modest budget. Developing a podcast, creating a world celebration day and creating talkability resulted in excellent national and international coverage while attracting an increase in visitor numbers of 64% which made this the winner for the judges..

Silver winner:
Weber Shandwick Manchester
Building for Climate Adaption with Energy House 2.0


Best Long-term Client Care

Gold winner:
Brazen
ONE TEAM, ONE DREAM FOR WILKO

True partnership working over a long term client relationship, with expertise "implanted" to ensure deep insight and hands-on knowledge of the client's business from the inside out. This was a creative and innovative campaign combining media and social, resulting in high impact for the brand and - importantly - an impressive uptick in sales for the client and continued revenue growth for the agency. Powerful PR for business. Brilliant!

Silver winner:
Refresh
Doing better business together


Outstanding Young Communicator of the Year

Gold winner:
Daisy Vickers, Brazen

Daisy's rapid acceleration in her career in just a few years is testament to her drive and determination. Not only has Daisy shone in her day job, but she's also used her PR skills to raise awareness of a worthy cause outside of work. Daisy truly is an outstanding young communicator.

Silver winner:
Emily Marsden, The Clatterbridge Cancer Centre NHS Foundation Trust



Special Recognition Award

Winner:
Figen Murray OBE



Independent PR Practitioner of the Year

Gold winner:
Jane Hunt, Catapult PR

An incredible achievement in this Janes 25th year in business. Taking Catapult from humble beginnings in a pre-internet and email era, Jane has developed her business through digitalisation, ridden the storms of recession, 9/11, COVID-19 and the current economic crisis. Multi award winning, Jane is committed to CPD and runs her six figure business embracing traditional and digital public relations tactics to win new clients. With an entry entitled, A Voice to be Reckoned With, the judges believe Jane is as FORCE to be reckoned with, and a deserving winner of the Independent Practitioner of the Year Award.

Silver winner:
Sophie Everett MCIPR, Pavement Radio


In-House PR Team of the Year

Gold winner:
Electricity North West

Electricity North West's entry demonstrated how Comms directly supported the organisation's business objectives, and that they worked hand in hand with their stakeholders to drive measurable outcomes. This culminated in a campaign which clearly drove behavioural change at an important time of the year.

Silver winner:
Cheshire Fire and Rescue Service


Small PR Consultancy of the Year

Gold winner:
Viva

A very solid application by a clearly dynamic and enterprising agency hitting all of the criteria of the brief for the awards, including great CPD plans in place.

Silver winner:
Scoop.

Finalist:
Down at the Social 


PR Consultancy of the Year

Gold winner:
Brazen

Brazen's energy shines through, both in words and design, showcasing their impressive success with some remarkable projects over the past year. Their unwavering commitment to their people is also truly commendable, and the great menu of people benefits they offer is outstanding. Keep up the fantastic work, Brazen!

Silver winner:
Refresh