Northern Ireland - Results

We're thrilled to announce the results of the CIPR Northern Ireland PRide Awards 2023.

See photos of the event

Corporate and Communications Campaign

Gold winner:
Morrow Communications
Asda Income Tracker: Spotlight on Spending Power

A high impact business campaign for a relatively modest budget. We were impressed by the focused delivery and outcomes with desired stakeholders. A worthy winner on a challenging topic!

Silver winner:
Rumour Mill Creative Communications
Pinnacle Growth Group


Internal Communications Campaign

Gold winner:
GRAHAM
GRAHAM Hub

A carefully considered multi channel approach has resulted in a significant increase in staff engagement, supported by creative tactical delivery to build momentum and longevity to the campaign.

Silver winner:
Southern Health and Social Care Trust
Chief Executive and Senior Leadership Team Visibility


Consumer Relations Campaign

Gold winner:
Morrow Communications
'Your Home’ with AIB

Highly effective integrated campaign using clear targeting to deliver an impact despite the short time frame for delivery.

Silver winner:
Morrow Communications
Dale Farm Favourites


Public Sector Campaign

Gold winner:
Morrow Communications
Translink Play It Safe NI

An excellent campaign aimed to change behaviour with a hard to reach audience. Excellent activation that resulted in a clear and measurable change in behaviour. Well done.

Silver winner:
Translink
Cullybackey Area Signalling and Level Crossings Renewal Project.  

Finalist:
The Consumer Council for Northern Ireland & Anderson Spratt Group
The Save Energy and Money campaign


Public Affairs Campaign

Gold winner:
Donate4Dáithí
Dáithí's Law

An exceptionally moving campaign that delivered on their objectives by using a strong mix of tactics, a human angle, and an outcome that will have a lasting impact for many.

Silver winner:
MCE
The fight for the most vulnerable in NI


Not-for-Profit Campaign

Gold winner:
Coleraine BID
Coleraine Quarterly Magazine

A bold campaign to deliver a new initiative firmly rooted in its region. We were impressed by the engagement with stakeholders and the creative and thorough approach. Celebrating local heritage, businesses and people has been a success - a really great campaign


Healthcare and/or Wellbeing Campaign
 
Gold winner:
LK Communications
Lidl NI: Tackling mental health with #SportForGood

This entry has an excellent link between research, the campaign strategy, and tactical delivery. Good measurement demonstrates the positive impact on the target audience.

Silver winner:
AIKEN
Darkness Into Light


Integrated Campaign

Gold winner:
Belfast City Council
Think again. #YourDogYourJob

Really strong use of research and insight to develop a campaign on a challenging and emotive topic that has successfully impacted behaviour and cleaner streets.

Silver winner:
Morrow Communications
'Your Home' with AIB

Finalists:
ASG & Partners
Good Relations Week 2022

Impact Communications
Think Heating. Think Grant.

JComms
Ulster Bank: Championing Northern Ireland

The Consumer Council for Northern Ireland & Anderson Spratt Group
Save Energy and Money campaign


Low Budget Campaign

Gold winner:
Morrow Communications
Barista Bar: #JustBrewIt

what stood out for us was the creativity of this campaign and the clever, targeted use of influencers. Some original tactics really underpinned the messaging, a worthy winner.

Silver winner:
Mackle Communications
Healing through Photography mental health and wellbeing Conference

Finalists:
Rumour Mill Creative Communications
Launching The Avenue Cinema


Arts, Culture or Sport Campaign

Gold winner:
Harriott Communications and Lyric Theatre Belfast
Lyric Theatre makes history with Agreement

Thought-provoking campaign involving high profile moments and people. Some innovative tactics helped to position the theatre not just as an arts venue but as a focus for societal change - a worthy winner.

Silver winner:
Mackle Communications
Healing through Photography mental health and wellbeing Conference

Finalists:
ASG & Partners
Good Relations Week 2022

JComms
Belfast International Arts Festival: 60 Years

The Irish News
The Irish News Ulster GAA All-Stars Awards


Travel, Leisure or Tourism Campaign

Gold winner:
Morrow Communications
Translink Little Explorers

A really creative and engaging campaign with a clear audience and outcome in mind. Excellent business impact with a small budget.

Silver winner:
LK Communications
Galgorm: Building a Collection of Luxury

Finalists:
Rumour Mill Creative Communications
Launching The Avenue Cinema


Best Use of Media Relations

Gold winner:
AIKEN
Our Place in Space

A well handled campaign around a complex proposition with many moving parts and partners. Impressive and high impact results from creative thinking and implementation. A worthy winner.

Silver winner:
JComms
NI Science Festival: STEM For All


Best Channel Delivery

Gold winner:
MCE and Belfast City Council
Belfast Stories: #IamBelfast. This is my story.

A slick and stand-out campaign tapping into local cultural heritage in a creative way. Showed a high level of innovation for a council led project - a worthy winner!


Best Use of Content

Gold winner:
Morrow Communications
Translink Play it Safe NI

A slick and engaging campaign, using the medium of sport to reach this hard to engage audience. We particularly liked the use of influencers and the engagement of partners to drive the message home.

Silver winner:
AIKEN
World Porridge Day

Finalist:
Belfast City Council
#BeSoundBelfast


Best Event

Gold winner:
Morrow Communications
'Your Home’ with AIB

A really creative event with wrap around activities creating a buzzy atmosphere and appealing to this target market. Achieved all within a really tight time frame using influencers and a unique location to reach the audiences.

Silver winner:
JComms
Belfast Telegraph Business Awards with Ulster Bank

Finalists:
Mackle Communications
Healing through Photography mental health and wellbeing Conference

ASG & Partners
'Il Pitstop' presented by Peroni Nastro Azzurro 0.0%

The Irish News
The Irish News Ulster GAA All-Stars Awards

RenewableNI
Renewable Energy Series


Environmental Campaign

Gold winner:
Morrow Communications
Ballylumford Power2X - Powering NI's Sustainability Journey

This entry shows a strong link between organisational need and communication objectives, to consider the priorities of different stakeholders and how to promote sustainability. This is backed up by good campaign measurement.


Best Publication

Gold winner:
The Irish News
The Irish News Young News Readers Media Project

A highly innovative campaign to connect with the next generation of readers by encouraging participation and actively engaging them in the publication. Clear objectives and measurement created a well-rounded campaign.

Silver winner:
Coleraine BID
Coleraine Quarterly (CQ) Magazine


Best Long-term Campaign

Gold winner:
Morrow Communications
AIB - Rebuilding in the Mortgage Market

This entry builds strong brand awareness within a competitive market, utilising creativity and originality to differentiate from AIBs competitors. Effective measurement demonstrates the positive impact of the campaign.


Best Long-term Client Care

Gold winner:
NAKEDPR
Helping Build Northern Ireland's Leading Waste Management Company

NAKEDPR is clearly embedded into its client's operations and supported them with a range of PR services from re-branding to campaigns. Results have been evidenced across a number of different disciplines demonstrating the breadth of the contribution they have to the client.

Silver winner:
Morrow Communications
Ensuring Asda's place at the heart of communities


Independent PR Practitioner of the Year

Gold winner:
CECEZ Communications
Creating CECEZ - From Forest to Front Page.

This entrant showed great commitment to her profession and energy to re-establish herself in a new area. We were impressed by her deft work to challenge a client to get a superb result, and her achievements in establishing her business.

Silver winner:
Mackle Communications
Ambitious for clients, growing with their business.

Finalist:
Coleraine BID
Gillian Anderson Public Relations Practitioner NI


In-House PR Team of the Year

Gold winner:
Belfast City Council

Well-written entry outlining the mission of the team, which is adding value to the council. This could have benefited from a stronger case study, naturally, a charity case would have demonstrated strong results.

Silver winner:
The Consumer Council

Finalist:
Seopa Ltd


Small PR Consultancy of the Year

Gold winner:
Rumour Mill Creative Communications

A strong application in every respect, inc their business strategy and CDP. But let down slightly by its case study which doesn't demonstrate strategy only tactics.

Silver winner:
Impact Communication


PR Consultancy of the Year

Gold winner:
Morrow Communications

Clearly Morrow is a well run business, with an emphasis on personal development backed by investment. The results speak for themselves - both in terms of new clients won and the revenue growth achieved.

Silver winner:
MCE