We're thrilled to announce the results of the CIPR Northern Ireland PRide Awards 2023.
Case studies coming soon.
Corporate and Communications Campaign
Gold winner:
Morrow Communications
Asda Income Tracker: Spotlight on Spending Power
A high impact business campaign for a relatively modest budget. We were impressed by the focused delivery and outcomes with desired stakeholders. A worthy winner on a challenging topic!
Silver winner:
Rumour Mill Creative Communications
Pinnacle Growth Group
Internal Communications Campaign
Gold winner:
GRAHAM
GRAHAM Hub
A carefully considered multi channel approach has resulted in a significant increase in staff engagement, supported by creative tactical delivery to build momentum and longevity to the campaign.
Silver winner:
Southern Health and Social Care Trust
Chief Executive and Senior Leadership Team Visibility
Consumer Relations Campaign
Gold winner:
Morrow Communications
'Your Home’ with AIB
Highly effective integrated campaign using clear targeting to deliver an impact despite the short time frame for delivery.
Silver winner:
Morrow Communications
Dale Farm Favourites
Public Sector Campaign
Gold winner:
Morrow Communications
Translink Play It Safe NI
An excellent campaign aimed to change behaviour with a hard to reach audience. Excellent activation that resulted in a clear and measurable change in behaviour. Well done.
Silver winner:
Translink
Cullybackey Area Signalling and Level Crossings Renewal Project.
Finalist:
The Consumer Council for Northern Ireland & Anderson Spratt Group
The Save Energy and Money campaign
Public Affairs Campaign
Gold winner:
Donate4Dáithí
Dáithí's Law
An exceptionally moving campaign that delivered on their objectives by using a strong mix of tactics, a human angle, and an outcome that will have a lasting impact for many.
Silver winner:
MCE
The fight for the most vulnerable in NI
Not-for-Profit Campaign
Gold winner:
Coleraine BID
Coleraine Quarterly Magazine
A bold campaign to deliver a new initiative firmly rooted in its region. We were impressed by the engagement with stakeholders and the creative and thorough approach. Celebrating local heritage, businesses and people has been a success - a really great campaign
Healthcare and/or Wellbeing Campaign
Gold winner:
LK Communications
Lidl NI: Tackling mental health with #SportForGood
This entry has an excellent link between research, the campaign strategy, and tactical delivery. Good measurement demonstrates the positive impact on the target audience.
Silver winner:
AIKEN
Darkness Into Light
Integrated Campaign
Gold winner:
Belfast City Council
Think again. #YourDogYourJob
Really strong use of research and insight to develop a campaign on a challenging and emotive topic that has successfully impacted behaviour and cleaner streets.
Silver winner:
Morrow Communications
'Your Home' with AIB
Finalists:
ASG & Partners
Good Relations Week 2022
Impact Communications
Think Heating. Think Grant.
JComms
Ulster Bank: Championing Northern Ireland
The Consumer Council for Northern Ireland & Anderson Spratt Group
Save Energy and Money campaign
Low Budget Campaign
Gold winner:
Morrow Communications
Barista Bar: #JustBrewIt
what stood out for us was the creativity of this campaign and the clever, targeted use of influencers. Some original tactics really underpinned the messaging, a worthy winner.
Silver winner:
Mackle Communications
Healing through Photography mental health and wellbeing Conference
Finalists:
Rumour Mill Creative Communications
Launching The Avenue Cinema
Arts, Culture or Sport Campaign
Gold winner:
Harriott Communications and Lyric Theatre Belfast
Lyric Theatre makes history with Agreement
Thought-provoking campaign involving high profile moments and people. Some innovative tactics helped to position the theatre not just as an arts venue but as a focus for societal change - a worthy winner.
Silver winner:
Mackle Communications
Healing through Photography mental health and wellbeing Conference
Finalists:
ASG & Partners
Good Relations Week 2022
JComms
Belfast International Arts Festival: 60 Years
The Irish News
The Irish News Ulster GAA All-Stars Awards
Travel, Leisure or Tourism Campaign
Gold winner:
Morrow Communications
Translink Little Explorers
A really creative and engaging campaign with a clear audience and outcome in mind. Excellent business impact with a small budget.
Silver winner:
LK Communications
Galgorm: Building a Collection of Luxury
Finalists:
Rumour Mill Creative Communications
Launching The Avenue Cinema
Best Use of Media Relations
Gold winner:
AIKEN
Our Place in Space
A well handled campaign around a complex proposition with many moving parts and partners. Impressive and high impact results from creative thinking and implementation. A worthy winner.
Silver winner:
JComms
NI Science Festival: STEM For All
Best Channel Delivery
Gold winner:
MCE and Belfast City Council
Belfast Stories: #IamBelfast. This is my story.
A slick and stand-out campaign tapping into local cultural heritage in a creative way. Showed a high level of innovation for a council led project - a worthy winner!
Best Use of Content
Gold winner:
Morrow Communications
Translink Play it Safe NI
A slick and engaging campaign, using the medium of sport to reach this hard to engage audience. We particularly liked the use of influencers and the engagement of partners to drive the message home.
Silver winner:
AIKEN
World Porridge Day
Finalist:
Belfast City Council
#BeSoundBelfast
Best Event
Gold winner:
Morrow Communications
'Your Home’ with AIB
A really creative event with wrap around activities creating a buzzy atmosphere and appealing to this target market. Achieved all within a really tight time frame using influencers and a unique location to reach the audiences.
Silver winner:
JComms
Belfast Telegraph Business Awards with Ulster Bank
Finalists:
Mackle Communications
Healing through Photography mental health and wellbeing Conference
ASG & Partners
'Il Pitstop' presented by Peroni Nastro Azzurro 0.0%
The Irish News
The Irish News Ulster GAA All-Stars Awards
RenewableNI
Renewable Energy Series
Environmental Campaign
Gold winner:
Morrow Communications
Ballylumford Power2X - Powering NI's Sustainability Journey
This entry shows a strong link between organisational need and communication objectives, to consider the priorities of different stakeholders and how to promote sustainability. This is backed up by good campaign measurement.
Best Publication
Gold winner:
The Irish News
The Irish News Young News Readers Media Project
A highly innovative campaign to connect with the next generation of readers by encouraging participation and actively engaging them in the publication. Clear objectives and measurement created a well-rounded campaign.
Silver winner:
Coleraine BID
Coleraine Quarterly (CQ) Magazine
Best Long-term Campaign
Gold winner:
Morrow Communications
AIB - Rebuilding in the Mortgage Market
This entry builds strong brand awareness within a competitive market, utilising creativity and originality to differentiate from AIBs competitors. Effective measurement demonstrates the positive impact of the campaign.
Best Long-term Client Care
Gold winner:
NAKEDPR
Helping Build Northern Ireland's Leading Waste Management Company
NAKEDPR is clearly embedded into its client's operations and supported them with a range of PR services from re-branding to campaigns. Results have been evidenced across a number of different disciplines demonstrating the breadth of the contribution they have to the client.
Silver winner:
Morrow Communications
Ensuring Asda's place at the heart of communities
Independent PR Practitioner of the Year
Gold winner:
CECEZ Communications
Creating CECEZ - From Forest to Front Page.
This entrant showed great commitment to her profession and energy to re-establish herself in a new area. We were impressed by her deft work to challenge a client to get a superb result, and her achievements in establishing her business.
Silver winner:
Mackle Communications
Ambitious for clients, growing with their business.
Finalist:
Coleraine BID
Gillian Anderson Public Relations Practitioner NI
In-House PR Team of the Year
Gold winner:
Belfast City Council
Well-written entry outlining the mission of the team, which is adding value to the council. This could have benefited from a stronger case study, naturally, a charity case would have demonstrated strong results.
Silver winner:
The Consumer Council
Finalist:
Seopa Ltd
Small PR Consultancy of the Year
Gold winner:
Rumour Mill Creative Communications
A strong application in every respect, inc their business strategy and CDP. But let down slightly by its case study which doesn't demonstrate strategy only tactics.
Silver winner:
Impact Communication
PR Consultancy of the Year
Gold winner:
Morrow Communications
Clearly Morrow is a well run business, with an emphasis on personal development backed by investment. The results speak for themselves - both in terms of new clients won and the revenue growth achieved.
Silver winner:
MCE