The CIPR PRide Awards are taking a break in 2024 while we complete a review of the scheme.
We're thrilled to announce the results of the CIPR Scotland PRide Awards 2023.
See photos of the event
Corporate and Communications Campaign
Gold winner:
Hot Tin Roof PR
Attracting corporate partnerships for a new facility
A sensitive and thoughtful campaign that balanced engagement with managing risks. The campaign deployed several tactics and clearly met the important objectives it set out to. It was good to see the use of the Makaton format to allow those with complex needs to have their say.
Silver winner:
Weber Shandwick
JOTUN: SAVING STEEL, SAVING TIME, SAVING MONEY
Finalists:
HOLYROOD PR
Banks Renewables - Winds of opportunity
Morrison Media
OCF: Bringing Green Freeport to The Highlands
Internal Communications Campaign
Gold winner:
Edinburgh Airport
Now boarding at Gate 8
A good project and excellent outcomes. Could be tighter on original SMART objectives, but impressive results. Especially good was the variety of launch tactics and fun boarding pass idea.
Silver winner:
Wheatley Group
Encouraging Staff to be Different Together
Finalist:
The BIG Partnership
Business Gateway - Gateway to the Future
Consumer Relations Campaign
Gold winner:
Weber Shandwick
HOW A MIDGE-PROOF MARINADE HELPED QMS BITE BACK
Great campaign, with really clear objectives and measurement. Great work - a clear winner in this category.
Silver winner:
Muckle Media
#OnYourBusStop for Moray Council and Stagecoach Bluebird
Finalists:
VisitScotland
Scotland's Witch Trail
Beeline PR
Enticing visitors to discover the South of Scotland
Public Sector Campaign
Gold winner:
3x1 Group
Keep the Heid and Read!
With a relatively minimal budget this campaign delivered a high impact on an important issue. Objectives and measurement was impressive using SMART, PESO and AMEC frameworks. It showed strong research and insights and how that scoped the campaign covering all areas including, public affairs, product placement, and influencer relations. Due to the PRide Award timescales, it's a shame we couldn't see the impact on library footfall, but it's a very worthy high calibre campaign.
Silver winner:
VisitScotland
Braw Beginnings
Finalists:
The City of Edinburgh Council
Bin Strikes
Muckle Media
Aim High, Aim Highland for NHS Highland
College Development Network (CDN)
Choose College
NHS Greater Glasgow and Clyde
Freshers Health Campaign
Not-for-Profit Campaign
Gold winner:
Hot Tin Roof
Launching the world's largest study of ME
A very sensitive campaign delivered with care and compassion for those involved. Relatively low budget but huge impact. Use of a variety of tactics. Overcoming a huge hurdle with the Queen passing which coincided with launch and news coverage was saturated.
Silver winner:
Heriot-Watt University
Aberlour & Heriot-Watt: Tackling School Meal Debt
Finalists:
MDDUS
Food for thought: junior doctors are going hungry
Quantum Communications
Saving Big Noise
Muckle Media
National Trust for Scotland
Weber Shandwick and Royal Society of Chemistry
BROADENING HORIZONS
Healthcare and/or Wellbeing Campaign
Gold winner:
Hot Tin Roof
Launching the world's largest study of ME
A very sensitive campaign delivered with care and compassion for those involved. Relatively low budget but huge impact. Use of a variety of tactics. Overcoming a huge hurdle with the Queen passing which coincided with launch and news coverage was saturated.
Silver winner:
3x1 Group
NHS Lanarkshire #SaferSexLanarkshire
Finalists:
HOLYROOD PR
Capability Scotland - Delivering an exemplar facility
MDDUS
Food for thought: junior doctors are going hungry
Muckle Media
Aim High, Aim Highland with NHS Highland
Integrated Campaign
Gold winner:
Muckle Media
#OnYourBusStop for Moray Council and Stagecoach Bluebird
This was an outstanding campaign with clear objectives, a clear strategy and sensible, yet stretching, KPIs that were exceeded in most cases. The results speak for themselves - well done to Muckle Media!
Silver winner:
Weber Shandwick
HOW A MIDGE-PROOF MARINADE HELPED QMS BITE BACK
Finalists:
Holyrood PR
Dundas - Building a thriving community with Dundas
BIG Partnership
Driving success for the Sir Jackie Stewart Classic
First Bus UK
First Bus 'Free to Explore' Campaign
Grayling
A world without legal aid
Low Budget Campaign
Gold winner:
University of the West of Scotland
#UWSResearchMatters
An impactful campaign delivered by all in-house resources and for a relatively modest budget. A good solid and simple approach using a variety of channels that achieved what it set out to and more. Very good campaign with excellent results above expectations.
Silver winner:
3x1 Group
NHS Lanarkshire #SaferSexLanarkshire
Finalists:
The City of Edinburgh Council
Cleaner Recruitment
Muckle Media
The Shackleton Mission for ACTIPH Water
Hot Tin Roof
Elevating start-up success on a shoestring
Cunningly Good Group
Culture Perth & Kinross: Can it be True?
Regional Campaign of the Year
Gold winner:
Weber Shandwick
HOW A MIDGE-PROOF MARINADE HELPED QMS BITE BACK
Very clear objectives and brief. Good measurement stats against objectives, showing strong outcomes for this fun project.
Silver winner:
Morrison Media
Securing Scottish Green Freeport Status for the Highlands
Finalists:
3x1 Group
Keep the Heid and Read!
Pagoda PR
Calculating the perfect formula for Maths Week Scotland
Quantum Communications
Saving Big Noise
First Bus UK
First Bus 'Free to Explore' Campaign
Best Use of Media Relations
Gold winner:
Weber Shandwick
WHISKY HAMMER: FROM CASK TO RICHES
A fantastic campaign highlighting the power of media relations done well. A fantastic investment in PR!
Silver winner:
Hot Tin Roof PR
Building a global profile for a new facility
Finalists:
Pagoda PR
Calculating the perfect formula for Maths Week Scotland
Holyrood PR
Banks Renewables - Winds of opportunity
Morrison Media
Shining a light on a Highland Green Freeport
Cunningly Good Group
HMS Unicorn: New Friends for an Old Ship
Best Channel Delivery
Gold winner:
Perceptive Communicators Ltd
The Old Town is The New Town
Great results achieved through smart and well researched planning and insights, using both SMART goals and AMEC framework. Surpassed objectives despite relatively low budget and stretching goals. This is an example of what can be achieved when you marry thorough research and insights with a clear goal and knowing your channel. Well done!
Silver winner:
Pagoda PR
A wheelie good campaign: active tourism in Falkirk
Best Use of Content
Gold winner:
First Bus UK
First Bus 'Free to Explore' Campaign
A very strong campaign with creativity and being different at the heart. Excellent imagery and visual impact.
Silver winner:
BIG Partnership
Al-Date: Scotland's 'freshest' new dating platform for Aldi
Finalists:
Pagoda PR
Reaching new heights for Cairngorm Mountain Railway
Muckle Media
Mobilising Citizen Rewilders for Highlands Rewilding
Best Event
Gold winner:
Scottish Canals
Official opening of Stockingfield Bridge, North Glasgow.
Relatively low budget for an event and the team cleverly used the limited funding to deliver maximum impact creating a true community event. Great to see the coming together of the 3 communities in how the event was executed.
Environmental Campaign
Gold winner:
Muckle Media
Mobilising Citizen Rewilders for Highlands Rewilding
A fabulous campaign that set out with clear objectives and KPIs and smashed them all! This resulted in strong PR metrics, and overall, more than 1.2m raised to support Scotland's biodiversity future. A fantastic PR campaign.
Best Long-term Campaign
Gold winner:
HOLYROOD PR
Creating Scotland's "generation swim"
A well-researched and thoughtful campaign on an important topic that deployed a number of creative tactics. With clear objectives and having achieved the measurable outcomes it set out to achieve, this entry was a clear winner.
Silver winner:
Grayling
Morton Fraser - Talent First
Finalist:
Frame
From estate agent to commercial property leader
Best Long-term Client Care
Gold winner:
HOLYROOD PR
Changing the nation's attitude to walking
The team has highlighted the impact of long-lasting client relations and what can be achieved over 15 years, despite obstacles such as COVID. They have successfully grown the brief exponentially and yielded results, including 5,700% increase in visitors to the event moving it from hyper-local to global and bringing 10m economic benefit to the local area which was much needed following COVID. Great work!
Silver winner:
Pagoda PR
Pagoda frame to please
Finalists:
Perceptive Communicators Ltd
Keeping the Spotlights on - The Cruden Group
Cunningly Good Group
Cunningly Good Group and The Enchanted Forest
Outstanding Young Communicator of the Year
Gold winner:
Alastair Wilson, Smarts
Alastair clearly demonstrated the passion, vision and leadership qualities demanded of Hamp Hamilton Award winners. Judges were impressed by his insight-led creative campaigning and his understanding of the impact of emerging technology on the communications industry. His passion for creativity and continuous professional development shone through.
Silver winner:
Fergus Robb, Holyrood PR
In-House PR Team of the Year
Gold winner:
InnoScot Health
A clear, well thought out and detailed entry showcasing the work of the team. It's clear the work of this team has helped build the InnoScot Health brand, and the campaign demonstrated a strong analytical approach towards developing a campaign strategy.
Silver winner:
The City of Edinburgh Council
Finalist:
Wheatley Group
Small PR Consultancy of the Year
Gold winner:
Cunningly Good Group
An excellent submission, showing impressive growth, great measurement, evaluation and CPD whilst also rebuilding post pandemic.
Silver winner:
Morrison Media
Finalist:
Sound Bite PR
Quantum Communications
Represent
Perceptive Communicators Ltd
PR Consultancy of the Year
Gold winner:
Muckle Media
Muckle has clearly had an amazing year. Strong growth coupled with good profitability, clearly beating targets. This is a standout entry for Agency of the Year.
Silver winner:
Clark Communications
Finalists:
Message Matters
3x1 Group
Grayling
Weber Shandwick