We're thrilled to announce the results of the CIPR South of England & Channel Islands PRide Awards 2023.

See photos of the event
Gallery password: 051023_CIPR_Bristol_2023

Corporate and Communications Campaign

Gold winner:
Grayling
Gowling WLG - Tomorrow's World

A fantastic insight-led campaign that took a different approach to what could have been quite a traditional piece of comms activity. It was great to see a campaign that was so well integrated across multiple channels and it paid off in the strong results.

Silver winner:
Man Bites Dog
Sustainable Cities Index 2022: Prosperity Beyond Profit

Finalists:
Switched On and Benefact Group
The Movement for Good Awards

Magenta Associates
Shining a light on new ways of working

Brouha Marketing Ltd
PR to grow sales



Internal Communications Campaign

Gold winner:
Avon and Somerset Police
This is not who we are

An elegant campaign, which deployed a clever use of media based on real content and hard-hitting research, prompting open debate and delivering exceptional results.



Consumer Relations Campaign

Gold winner:
Highlight PR
Papa Johns Stranger Bling

This was an incredibly creative and well-thought-through campaign. Clear and quantifiable objectives set the scene for an excellent demonstration of success across all metrics. The creative idea was innovative, and allowed a focused strategy that worked on several channels. The end result of exceeding targets for the client was to be expected from such a professional approach.

Silver winner:
Grayling
Cosy Club Christmas 2023



Public Sector Campaign

Gold winner:
Program Agency
Safer Exeter Bystander Campaign

A well structured, well-thought-through campaign that effectively tackled a sensitive topic. Clear measurable objectives were produced at the outset and this campaign delivered on every single one.

Silver winner:
Swindon Borough Council
£35 + time + empathy = priceless impact



Not-for-Profit Campaign

Gold winner:
Fugu
#WorldBankWorldProblems

This was a clever, creative integrated campaign that used digital and traditional approaches to achieve global impact.

Silver winner:
Grayling
Grayling x Viva! - Carbon Counting

Finalists:
Skipton International
Driving Community Impact on a Small Island

Cornwall Hospice Care
This is what we do.



Healthcare and/or Wellbeing Campaign

Gold winner:
Pinch Point Communications
Someone like me

This campaign had clear and measurable objectives, across a variety of metrics. The evidence-led nature of the idea, research and planning as well as testing were impressive. To use real people and stories to lend authentic support to awareness raising and worked highly effectively on all channels. It is no surprise this thorough strategy delivered such a successful impact.

Silver winner:
Darren Northeast PR Ltd
Marsham Court Hotel Accessibility Campaign

Finalists:
Portsmouth City Council
You Are Not Alone

The MTM Agency
UKSA prioritises mental wellbeing

Medway NHS Foundation Trust
Thinking 'SMART'  to ease winter bed pressures



Integrated Campaign

Gold winner:
Highlight PR
#MiffyLondon

This campaign stood out in a strong category. Clear objectives, excellent delivery across a broad range of channels and enviable outcomes, particularly the impact on sales.

Silver winner:
Transform Communications
Entry for best integrated campaign Transform Communications

Finalists:
The MTM Agency
Delivering an integrated brand and communications strategy

Grayling
Gowling WLG - Tomorrow's World



Low Budget Campaign

Gold winner:
Grayling
Cooking over Fire with LegumeChef

A campaign with clear objectives based on solid research and market understanding which exceeded its targets and delivered positive outcomes for the client.

Silver winner:
The MTM Agency
Launch of the Fairline Phantom 65 to media



Travel, Leisure or Tourism Campaign

Gold winner:
Civil Aviation Authority
Civil Aviation Authority: ATOL Protection

A great campaign encouraging better understanding of ATOL, at a sensitive time when people's confidence about travel was not high. From the outset the aims were clear and the creativity evident with the idea of the Booking Boogie. The strategy was focused and confident, taking the central idea of conveying holiday fun and then ensuring the message reached the target in the most convincing way. Particularly impressive was the way this campaign hit home with diverse audiences.

Silver winner:
Darren Northeast PR Ltd
Travel, Leisure and Tourism Accessibility Campaign



Best Use of Media Relations

Gold winner:
Canny Comms
A media service: unbiased geopolitical analysis

Exceptional results based on proper long term relationship building securing significant and consistent global coverage for the client.

Silver winner:
Sussex Police
Operation Wedmore - conviction of double murderer

Finalists:
Swindon Borough Council
Painstaking prep brought story to the boil

Switched On and Benefact Group
The Movement for Good Awards



Best Channel Delivery

Gold winner:
Second Mountain Comms
The 'Good Journeys with Second Mountain' Podcast

This was a well-presented entry for a new award category that demonstrated a creative and engaging approach to the use of the channel, clearly aligned with brand objectives and delivered strong results. An exemplar of an entry for others to follow.



Best Use of Content

Gold winner:
University of Bath
Research with Impact

This campaign started with a clear vision and a link to business objectives, married with meaningful KPIs. Aptly the team demonstrated thorough research to underpin both the impressive content and broader communications choices, to best reach the audience. We loved the 'depth and focus' approach and the attention paid to internal audiences. Monitoring and evaluation also went above and beyond by exceeding KPIs, conducting formative evaluation, and going beyond just reporting numbers, to showing tangible outcomes directly linked to the campaign.

Silver winner:
Second Mountain Comms with Loretz Visuals
The 'Good Journeys with Second Mountain' Podcast.

Finalists:
Swindon Borough Council
Going on the offensive to explain council finances

Man Bites Dog
Sustainable Cities Index 2022: Prosperity Beyond Profit

Transform Communications
Entry for best use of content Transform Communications



Best Event

Gold winner:
Briscoe PR
Cuteness overload - Westlands Lambing Days

A clear strategic use of an event as a public relations tool, creating leverage for the client and delivering strong results.

Silver winner:
Black Vanilla
IoD Guernsey Future Leaders Summit

Finalist:
Sussex Police
Violence Against Women and Girls Round Table Event



Environmental Campaign

Gold winner:
Fugu
#WorldBankWorldProblems

 The tactics deployed to reach the right audience for this campaign were very impressive - comprehensive across channels where the target audience was likely to be and also likely to trust the information they were seeing. This was enhanced by the coordinated stakeholder engagement. The results achieved are commensurately strong, especially around public policy and impact, helping to build an impression of long-term impact achieved by this campaign.

Silver winner:
Man Bites Dog
Sustainable Cities Index 2022: Prosperity Beyond Profit



Issues, Crisis or Reputation Management

Gold winner:
Devon and Cornwall Office of the Police and Crime Commissioner
Operation Scorpion - making the South West #NoPlaceForDrugs

A clear strategy, implemented with a very modest budget which demonstrated an understanding of media challenges, providing clear solutions, delivering solid outcomes, exceeded its own objectives.

Silver winner:
Pic PR
Pic PR & Coast & Country Hotel Collection



Best Long-term Campaign

Gold winner:
ADPR
HH X RNLI campaign

It was great to see so much activity based on data. This campaign had plenty of fun creative tactics to bring serious messages to life and really added value for the client.

Silver winner:
Darren Northeast PR Ltd
Sculpture by the Lakes - Long Term Campaign

Finalist:
South Gloucestershire Council
The Cribbs Patchway metrobus extension (CPME)

Man Bites Dog
Sustainable Cities Index 2022: Prosperity Beyond Profit

Switched On and Benefact Group
The Movement for Good Awards

Brouha Marketing
"We wouldn't be without them"



Best Long-term Client Care

Gold winner:
Darren Northeast PR Ltd
Best Long Term Client Care Campaign

This entry clearly sets out how they developed and sustained a long-term client relationship with impact. A dedication to detail that delivers longer term value.

Silver winner:
Brouha Marketing
"We wouldn't be without them."

Finalists:
Briscoe PR
PR supporting growth and expansion

Transform Communications
Best long-term client care Transform Communications and Talogy

Transform Communications
Best long-term client care Transform and PSI Services

KOR Communications
Fit for the future: communicating Englefield Estate's vision



Outstanding Young Communicator of the Year

Gold winner:
Jordan Hooker, Darren Northeast PR

We were impressed with the layout of the submission and how you have answered each question under clearly labeled headings. During the two years you have demonstrated a clear understanding of PR practice and the importance of effective communication. It is clear that you have embraced opportunities and have shown good initiative in the way that you have tackled projects. This was a strong submission. The one are for improvement would be around CPD. In our eyes there was little evidence of CPD. It was more a report about the job that you undertake.

Silver winner:
Anna Kiff, Magenta Associates



Independent PR Practitioner of the Year

Gold winner:
Ben Veal Chart.PR, MCIPR – Second Mountain Comms 

Ben has taken a serious personal setback and not let it stop him - launching a highly successful consultancy adhering to a clear set of values, and building up a strong personal brand that also reflects these values and underscores his success. He has shown tremendous commitment to professional development, becoming Chartered and devoting substantial amounts of time to volunteering with the CIPR, as well as carrying out pro bono work. His focus has paid dividends: he has grown fee income by 10% year-on-year and won two major awards as well as launching his own, highly successful podcast.

Silver winner:
Lucecannon PR



In-House PR Team of the Year

Gold winner:
Benefact Group

Great entry with a clear strategy of the purpose of the team, what they've achieved and a clear and logical, well ordered campaign outlining strategy, outputs and outcomes.



Small PR Consultancy of the Year

Gold winner:
ADPR

We really loved the professional and the purpose-led agenda of ADPR. It was clear to see they were very committed to living their values and ensuring that they met the needs of their clients with flexible, impactful and effective campaigns.  Additionally, they demonstrated a strong commitment to supporting and developing their staff, ensuring that they are both were supported with their professional progression and that there was sense of fun, ensuring the team enjoyed working for the agency.

Silver winner:
Transform Communications

Finalist:
Midnight

Black Vanilla



PR Consultancy of the Year

Gold winner:
Man Bites Dog

A strong entry from an agency that has a very clear proposition. Business performance across the two years has been impressive as has the commitment to CPD / Professionalism. The list of client wins also deserves respect.

Silver winner:
McKenna Townsend

Finalists:
Magenta Associates Limited

Highlight PR