The CIPR PRide Awards are taking a break in 2024 while we complete a review of the scheme.
We're thrilled to announce the results of the CIPR Wales PRide Awards 2023.
See photos of the event
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Corporate and Business Communications Campaign
Gold winner:
Dwr Cymru Welsh Water
Supporting Welsh businesses when they need it most
The judges thought that this was a strong campaign executed on a very small budget. It was clear how the campaign measured up to delivering business objectives whilst also addressing issues important to their customers. There was good use of insight which led to an appropriate range of content, delivered through channels that reached the target audiences. It pushed up brand awareness by over 11%, which wasn't a key objective but is an excellent result.
Silver winner:
Working Word
Introducing the British Business Bank to Wales
Finalists:
Companies House
Companies House: Register of Overseas Entities
Working Word and Media Cymru
Making Wales centre stage with Media Cymru
Golley Slater
We’re in Your Corner
Internal Communications Campaign
Gold winner:
Swansea University
Welcome Week 2022
The judges thought that whilst they had a fairly substantial budget, this was an excellent strategic campaign that delivered on its objectives. Using audience insight, and with a specific problem to address, the campaign was creative and recognisably. Particularly notable was the inclusion of voices from students and staff, and that they left a significant and long-lasting impression on their target audience which could be seen from the positive feedback received.
Silver winner:
Gwent Police - Heddlu Gwent
Step in, Step up and Set the tone
Finalist:
Linc Cymru
OneLinc Live
Consumer Relations Campaign
Gold winner:
jamjar
Cowbridge Festival of Flowers
The judges thought that this was an imaginative campaign delivered on a very small budget that had impressive results against its objectives and made a positive impact on the local community. It used audience insight to develop something that was more than just a one-off activity but developed through a number months culminating in a successful event.
Silver winner:
'Cause x phs Group x Prostate Cancer UK
Dispose With Dignity: phs x Prostate Cancer UK
Finalists:
Folk
The Energy Doctor: Insights to remedy the crisis
Public Sector Campaign
Gold winner:
Bannau Brycheiniog National Park
Bannau Brycheiniog: a new kind of National Park
The judges thought that this was an impressive and impactful campaign achieved on a very limited budget. The clear strategic objectives and KPIs were exceeded, and the team used an imaginative range of tactics, drawing on local, national and international themes and voices to bring together an integrated campaign that reached a wide audience. Using key national figures such as Michael Sheen built on the sense of pride felt by Wales and elevated the campaign to something special.
Silver winner:
Torfaen County Borough Council
Are you registered to vote?
Finalists:
SBW Advertising and Working Word
Talk With Me and light up my mind
Public Health Wales
Healthy Weight Healthy You
jamjar
Cowbridge Festival of Flowers
Cowshed
Sound familiar?
Not-for-Profit Campaign
Gold winner:
Cowshed
When your world stops, Ty Hafan is there.
The judges thought that this campaign took an emotive subject and made it possible to talk about, delivering amazing outcomes that will have had a tangible impact on the hospice and the lives of local families. There were clear objectives, demonstrable research and an understanding of how to mitigate the risks that came from changing the way they talk about the hospice. There was demonstrable care and support for the people involved.
Silver winner:
Golley Slater
Save a Life Cymru
Healthcare and/or Wellbeing Campaign
Gold winner:
Working Word and Mind Cymru and young campaigners
Sort the Switch
The judges thought that this was an impressive campaign on a very low budget. Particularly notable was the fact that the campaign was youth-led from the start, with a wide variety of tactics and channels, particularly in terms of mobilising the public. It is a hugely important area of work and driving a campaign with these results will make a real impact on the lives of young people at a difficult time.
Silver winner:
'Cause x phs x Prostate Cancer UK
Dispose With Dignity
Finalists:
Aneurin Bevan University Health Board
Improving our employee investigations
The Open University in Wales
Five Ways to Wellbeing at The OU in Wales
Working Word and Moondance Cancer Initiative
Solutions for Survival
Public Health Wales
Healthy Weight Healthy You
Integrated Campaign
Gold winner:
Cowshed
It Starts in School
The judges thought that this campaign had clear objectives and demonstrated an immediate impact, which will then build over time. Whilst it had a significant budget, this was deployed using an imaginative range of tactics that built on real insights into the behaviour of the various target audiences. It built on a creative idea that could be deployed across different channels but then also had longevity for future years.
Silver winner:
Four Cymru
Hybu Cig Cymru - PGI Welsh Lamb Campaign
Finalists:
Golley Slater
Jobs Growth Wales+
Working Word
Be PestSmart
SBW Advertising and Working Word
Talk With Me and light my mind
Working Word
My Tree, Our Forest
Low Budget Campaign
Gold winner:
Companies House
Companies House: The power of 'We'
The judges thought that this was a well-executed campaign that clearly met the objectives set out both for the campaign and in support of the organisation's strategic objectives. It used good research and insight that supported the identification of key channels and target audiences, and engaged with a range of stakeholders to support with both the development and implementation of the campaign.
Silver winner:
jamjar
Cowbridge Festival of Flowers
Finalists:
DLL - Denbighshire Leisure Ltd
Be the best version of you with DLL
Gwent Police - Heddlu Gwent
Show us what you've got - recruitment campaign
Ateb
Ynys Enlli - International Dark Sky Sanctuary Status
Equinox
#TheBig870: celebrating the Wales Coast Path's 10th anniversary
Arts, Culture or Sport Campaign
Gold winner:
Working Word
Wales Broadcast Archive
There judges were pleased to see the inventive use of archive material invited the public to reflect nostalgically and learn about their communities in a way never before seen in Wales. Coverage was secured across an impressive array of coverage including BBC Breakfast.
Silver winner:
Working Word
Dydd Miwsig Cymru
Finalist:
Outwrite PR
Howzat! Village Cup hit for six
Education Campaign
Gold winner:
Cowshed
It Starts in School
The judges were impressed by the strategic approach, which was backed by thorough research and was executed with a compelling message. The results were outstanding, and the campaign activity had a real and tangible impact on school attendance.
Silver winner:
Working Word
Itec Learners: Mental Health Matter
Finalists:
Petersens PR
Talking About SEN
The Open University in Wales
The Open University Wales - Wales: Music Nation Campaign
Adra
Academi Adra - developing skills of our communities
Regional Campaign of the Year
Gold winner:
Bannau Brycheiniog National Park
Bannau Brycheiniog: a new kind of National Park
The judges were struck by the excellent execution of a simple but genius concept, backed firmly by the data. The careful planning and teasing of the big reveal resulted in a media storm that generated not only impressive results, but a tourism boom.
Silver winner:
jamjar
Cowbridge Festival of Flowers
Finalist:
Golley Slater
Feed Your Positivity
Best Use of Media Relations
Gold winner:
Folk
The Energy Doctor: Insights to remedy the crisis
The judges were impressed by this impactful campaign that achieved an impressive amount of media coverage and made a significant positive on the organisation's objectives and outcomes.
Silver winner:
Cowshed
The road to India
Finalists:
Golley Slater
Start Your Story
Working Word
Electric Car to Qatar
'Cause x phs Group x Prostate Cancer UK
Dispose With Dignity
Bannau Brycheiniog National Park
Bannau Brycheiniog: a new kind of National Park
Best Channel Delivery
Gold winner:
Linc Cymru
OneLinc Live
The judges were impressed with this campaign that illustrated how it is possible to revitalise an event in very challenging times, using focused research and despite a small budget, to achieve some clear objectives and deliver the desired outcomes.
Best Use of Content
Gold winner:
Golley Slater
Help Us, Help You
The judges commended the detailed insight that informed this campaign, which led to relatable personalities sharing their stories. The outcomes included an increase in awareness of the Welsh Government's campaign of 64% - which was an impressive 540% above target.
Case Study
Silver winner:
DLL - Denbighshire Leisure Ltd
"Be the best version of you with DLL"
Finalist:
Equinox
Equinox in the limelight
Best Event
Gold winner:
jamjar
Christmas Post Office
The judges loved this imaginative campaign which saw the event sold out. 64% of families who attended the Christmas Post Office went on to shop local following the Event and 100% of families said they enjoyed the event. A fantastic result!
Silver winner:
Equinox
Teacher Talk 2022
Finalist:
Betsi Cadwaladr University Health Board
BCUHB Staff Achievement Awards - Best Event
DLL - Denbighshire Leisure Ltd
"The relaunch of Rhyl Air Show"
The Open University in Wales
The Open University in Wales November 2022 Graduation Ceremony
Cowshed
The road to India
Environmental Campaign
Gold winner:
Working Word
My Tree, Our Forest
The judges were impressed by the use of creative moments to help people connect with the core messaging. The results included coverage in core titles such as Sky News, and saw over 300,000 trees planted.
Silver winner:
Working Word
Electric Car to Qatar
Finalist:
Bannau Brycheiniog National Park
Bannau Brycheiniog: a new kind of National Park
Best Long-term Campaign
Gold winner:
Equinox
Creating a community: STAEDTLER Teachers' Club
This campaign featured a well-planned vehicle for increasing brand awareness and loyalty, with an impressive result of 187k web hits and 4,100 new members to the platform.
Silver winner:
Golley Slater
Apprenticeships, a Genius Decision
Finalist:
DLL - Denbighshire Leisure Ltd
'Relaunch of Rhyl Pavilion theatre'
Best Long-term Client Care
Gold winner:
Equinox
The Equinox formula for long-term client care
The judges were impressed by the entry which gave clear evidence supporting each criteria and demonstrated the quality of service provided to long term clients of Equinox. This was evidenced by long term client feedback and retention over many years. It was impressive that they aligned themselves to the Welsh Government framework, and their commitment to systems such as ISO9001 took the care to the next level.
Silver winner:
Cowshed
Achieving more together.
Finalists:
Technical Marketing & PR
Building trusting partnerships.
Outstanding Young Communicator of the Year
Gold winner:
Tom Martin - Technical Marketing & PR.
Tom is a worthy winner of the Outstanding Young Communicator award this year. His ability and commitment to his role shone through in his nomination, and the judges were particularly pleased and impressed to see how he is passing on his knowledge and experience to colleagues. A very deserved honour.
In-House PR Team of the Year
Gold winner:
Companies House
A thorough and detailed entry, with strong team objectives and outstanding achievements demonstrating the important work of Companies House.
An outstanding campaign that articulated objectives, tactics, outputs and more importantly outcomes, illustrating the impact of the team's work.
Silver winner:
Gwent Police - Heddlu Gwent
Finalists:
Betsi Cadwaladr University Health Board
DLL - Denbighshire Leisure Ltd
Adra
Small PR Consultancy of the Year
Gold winner:
Grasshopper
Beautifully presented. Excellent research and rigour, professionalism with which campaigns and indeed the submission showed, definitely embodying CIPR values in planning and campaign.
Silver winner:
jamjar
Finalists:
Outwrite PR
Technical Marketing & PR
PR Consultancy of the Year
Gold winner:
Golley Slater
Really good and clear presentation satisfying all the CIPR criteria, demonstrating steady development and growth of business, confidence in operations, significant client wins over recent years, fairly good commitment to CPD and professional standards, as well as caring attitude towards employees, nice list of retained clients and impressive results of the featured campaign exceeding planned KPIs and anticipated results.
Silver winner:
Equinox
Finalists:
Working Word
Folk