The CIPR PRide Awards are taking a break in 2024 while we complete a review of the scheme.

We're thrilled to announce the results of the CIPR Wales PRide Awards 2023. Case studies coming soon.

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Corporate and Business Communications Campaign

Gold winner:
Dwr Cymru Welsh Water
Supporting Welsh businesses when they need it most

The judges thought that this was a strong campaign executed on a very small budget. It was clear how the campaign measured up to delivering business objectives whilst also addressing issues important to their customers. There was good use of insight which led to an appropriate range of content, delivered through channels that reached the target audiences. It pushed up brand awareness by over 11%, which wasn't a key objective but is an excellent result.

Case Study

Silver winner:
Working Word
Introducing the British Business Bank to Wales

Finalists:
Companies House
Companies House: Register of Overseas Entities

Working Word and Media Cymru
Making Wales centre stage with Media Cymru

Golley Slater
We’re in Your Corner


Internal Communications Campaign

Gold winner:
Swansea University
Welcome Week 2022

The judges thought that whilst they had a fairly substantial budget, this was an excellent strategic campaign that delivered on its objectives. Using audience insight, and with a specific problem to address, the campaign was creative and recognisably. Particularly notable was the inclusion of voices from students and staff, and that they left a significant and long-lasting impression on their target audience which could be seen from the positive feedback received.

Case Study

Silver winner:
Gwent Police - Heddlu Gwent
Step in, Step up and Set the tone

Finalist:
Linc Cymru
OneLinc Live


Consumer Relations Campaign

Gold winner:
jamjar
Cowbridge Festival of Flowers

The judges thought that this was an imaginative campaign delivered on a very small budget that had impressive results against its objectives and made a positive impact on the local community. It used audience insight to develop something that was more than just a one-off activity but developed through a number months culminating in a successful event.

Case Study

Silver winner:
'Cause x phs Group x Prostate Cancer UK
Dispose With Dignity: phs x Prostate Cancer UK

Finalists:
Folk
The Energy Doctor:  Insights to remedy the crisis


Public Sector Campaign

Gold winner:
Bannau Brycheiniog National Park
Bannau Brycheiniog: a new kind of National Park

The judges thought that this was an impressive and impactful campaign achieved on a very limited budget. The clear strategic objectives and KPIs were exceeded, and the team used an imaginative range of tactics, drawing on local, national and international themes and voices to bring together an integrated campaign that reached a wide audience. Using key national figures such as Michael Sheen built on the sense of pride felt by Wales and elevated the campaign to something special.

Case Study

Silver winner:
Torfaen County Borough Council
Are you registered to vote?

Finalists:
SBW Advertising and Working Word
Talk With Me and light up my mind

Public Health Wales
Healthy Weight Healthy You

jamjar
Cowbridge Festival of Flowers

Cowshed
Sound familiar?


Not-for-Profit Campaign

Gold winner:
Cowshed
When your world stops, Ty Hafan is there.

The judges thought that this campaign took an emotive subject and made it possible to talk about, delivering amazing outcomes that will have had a tangible impact on the hospice and the lives of local families. There were clear objectives, demonstrable research and an understanding of how to mitigate the risks that came from changing the way they talk about the hospice. There was demonstrable care and support for the people involved.

Case Study

Silver winner:
Golley Slater
Save a Life Cymru


Healthcare and/or Wellbeing Campaign 

Gold winner:
Working Word and Mind Cymru and young campaigners
Sort the Switch

The judges thought that this was an impressive campaign on a very low budget. Particularly notable was the fact that the campaign was youth-led from the start, with a wide variety of tactics and channels, particularly in terms of mobilising the public. It is a hugely important area of work and driving a campaign with these results will make a real impact on the lives of young people at a difficult time.

Case Study

Silver winner:
'Cause x phs x Prostate Cancer UK
Dispose With Dignity

Finalists:
Aneurin Bevan University Health Board
Improving our employee investigations

The Open University in Wales
Five Ways to Wellbeing at The OU in Wales

Working Word and Moondance Cancer Initiative
Solutions for Survival

Public Health Wales
Healthy Weight Healthy You


Integrated Campaign

Gold winner:
Cowshed
It Starts in School

The judges thought that this campaign had clear objectives and demonstrated an immediate impact, which will then build over time. Whilst it had a significant budget, this was deployed using an imaginative range of tactics that built on real insights into the behaviour of the various target audiences. It built on a creative idea that could be deployed across different channels but then also had longevity for future years.

Case Study

Silver winner:
Four Cymru
Hybu Cig Cymru - PGI Welsh Lamb Campaign

Finalists:
Golley Slater
Jobs Growth Wales+

Working Word
Be PestSmart

SBW Advertising and Working Word
Talk With Me and light my mind

Working Word
My Tree, Our Forest


Low Budget Campaign

Gold winner:
Companies House
Companies House: The power of 'We'

The judges thought that this was a well-executed campaign that clearly met the objectives set out both for the campaign and in support of the organisation's strategic objectives. It used good research and insight that supported the identification of key channels and target audiences, and engaged with a range of stakeholders to support with both the development and implementation of the campaign.

Case Study


Silver winner:
jamjar
Cowbridge Festival of Flowers

Finalists:
DLL - Denbighshire Leisure Ltd
Be the best version of you with DLL

Gwent Police - Heddlu Gwent
Show us what you've got - recruitment campaign

Ateb
Ynys Enlli - International Dark Sky Sanctuary Status

Equinox
#TheBig870: celebrating the Wales Coast Path's 10th anniversary


Arts, Culture or Sport Campaign

Gold winner:
Working Word
Wales Broadcast Archive

There judges were pleased to see the inventive use of archive material invited the public to reflect nostalgically and learn about their communities in a way never before seen in Wales. Coverage was secured across an impressive array of coverage including BBC Breakfast.

Silver winner:
Working Word
Dydd Miwsig Cymru

Finalist:
Outwrite PR
Howzat! Village Cup hit for six


Education Campaign

Gold winner:
Cowshed
It Starts in School

The judges were impressed by the strategic approach, which was backed by thorough research and was executed with a compelling message. The results were outstanding, and the campaign activity had a real and tangible impact on school attendance.

Case Study

Silver winner:
Working Word
Itec Learners: Mental Health Matter

Finalists:
Petersens PR
Talking About SEN

The Open University in Wales
The Open University Wales - Wales: Music Nation Campaign

Adra 
Academi Adra - developing skills of our communities


Regional Campaign of the Year

Gold winner:
Bannau Brycheiniog National Park
Bannau Brycheiniog: a new kind of National Park

The judges were struck by the excellent execution of a simple but genius concept, backed firmly by the data. The careful planning and teasing of the big reveal resulted in a media storm that generated not only impressive results, but a tourism boom.

Case Study

Silver winner:
jamjar
Cowbridge Festival of Flowers

Finalist:
Golley Slater
Feed Your Positivity


Best Use of Media Relations 

Gold winner:
Folk
The Energy Doctor: Insights to remedy the crisis

The judges were impressed by this impactful campaign that achieved an impressive amount of media coverage and made a significant positive on the organisation's objectives and outcomes.

Case Study

Silver winner:
Cowshed
The road to India

Finalists:
Golley Slater
Start Your Story

Working Word
Electric Car to Qatar

'Cause x phs Group x Prostate Cancer UK
Dispose With Dignity

Bannau Brycheiniog National Park
Bannau Brycheiniog: a new kind of National Park


Best Channel Delivery

Gold winner:
Linc Cymru
OneLinc Live 

The judges were impressed with this campaign that illustrated how it is possible to revitalise an event in very challenging times, using focused research and despite a small budget, to achieve some clear objectives and deliver the desired outcomes.

Case Study

Best Use of Content

Gold winner:
Golley Slater
Help Us, Help You

The judges commended the detailed insight that informed this campaign, which led to relatable personalities sharing their stories. The outcomes included an increase in awareness of the Welsh Government's campaign of 64% - which was an impressive 540% above target.

Case Study

Silver winner:
DLL - Denbighshire Leisure Ltd
"Be the best version of you with DLL"

Finalist:
Equinox
Equinox in the limelight


Best Event

Gold winner:
jamjar
Christmas Post Office

The judges loved this imaginative campaign which saw the event sold out. 64% of families who attended the Christmas Post Office went on to shop local following the Event and 100% of families said they enjoyed the event. A fantastic result!

Case Study

Silver winner:
Equinox
Teacher Talk 2022

Finalist:
Betsi Cadwaladr University Health Board
BCUHB Staff Achievement Awards - Best Event

DLL - Denbighshire Leisure Ltd
"The relaunch of Rhyl Air Show"

The Open University in Wales
The Open University in Wales November 2022 Graduation Ceremony

Cowshed
The road to India


Environmental Campaign

Gold winner:
Working Word
My Tree, Our Forest

The judges were impressed by the use of creative moments to help people connect with the core messaging. The results included coverage in core titles such as Sky News, and saw over 300,000 trees planted.

Case study

Silver winner:
Working Word
Electric Car to Qatar

Finalist:
Bannau Brycheiniog National Park
Bannau Brycheiniog: a new kind of National Park


Best Long-term Campaign

Gold winner:
Equinox
Creating a community: STAEDTLER Teachers' Club

This campaign featured a well-planned vehicle for increasing brand awareness and loyalty, with an impressive result of 187k web hits and 4,100 new members to the platform.

Case Study

Silver winner:
Golley Slater
Apprenticeships, a Genius Decision

Finalist:
DLL - Denbighshire Leisure Ltd
'Relaunch of Rhyl Pavilion theatre'


Best Long-term Client Care

Gold winner:
Equinox
The Equinox formula for long-term client care

The judges were impressed by the entry which gave clear evidence supporting each criteria and demonstrated the quality of service provided to long term clients of Equinox. This was evidenced by long term client feedback and retention over many years. It was impressive that they aligned themselves to the Welsh Government framework, and their commitment to systems such as ISO9001 took the care to the next level.

Case Study

Silver winner:
Cowshed
Achieving more together.

Finalists:
Technical Marketing & PR
Building trusting partnerships.


Outstanding Young Communicator of the Year

Gold winner:
Tom Martin - Technical Marketing & PR.

Tom is a worthy winner of the Outstanding Young Communicator award this year. His ability and commitment to his role shone through in his nomination, and the judges were particularly pleased and impressed to see how he is passing on his knowledge and experience to colleagues. A very deserved honour.

Case Study 

In-House PR Team of the Year

Gold winner:
Companies House

A thorough and detailed entry, with strong team objectives and outstanding achievements demonstrating the important work of Companies House.
An outstanding campaign that articulated objectives, tactics, outputs and more importantly outcomes, illustrating the impact of the team's work.

Case Study

Silver winner:
Gwent Police - Heddlu Gwent

Finalists:
Betsi Cadwaladr University Health Board

DLL - Denbighshire Leisure Ltd

Adra


Small PR Consultancy of the Year

Gold winner:
Grasshopper

Beautifully presented. Excellent research and rigour, professionalism with which campaigns and indeed the submission showed, definitely embodying CIPR values in planning and campaign.

Case Study

Silver winner:
jamjar

Finalists:
Outwrite PR

Technical Marketing & PR


PR Consultancy of the Year

Gold winner:
Golley Slater

Really good and clear presentation satisfying all the CIPR criteria, demonstrating steady development and growth of business, confidence in operations, significant client wins over recent years, fairly good commitment to CPD and professional standards, as well as caring attitude towards employees, nice list of retained clients and impressive results of the featured campaign exceeding planned KPIs and anticipated results.

Case Study

Silver winner:
Equinox

Finalists:
Working Word

Folk