We're thrilled to announce the results of the CIPR Yorkshire & Lincolnshire PRide Awards 2023.

See photos of the event

Corporate and Communications Campaign

Gold winner:
Skipton Building Society
Skipton Building Society Track Record

Skipton Building Society's in-house team generated a huge reach for the mutual with a carefully-considered integrated campaign for a new mortgage product. The campaign matched detailed research to activation which reached a broad range of stakeholders across multiple channels. The reward has been to build the Skipton brand on the national stage as well as bringing in new customers.

Silver winner:
Aberfield Communications
Transforming Communications for the Compleat Food Group

Finalist:
Leeds Building Society and FleishmanHillardUK 
Tackling the UK's Homeownership Crisis


Consumer Relations Campaign

Gold winner:
Yorkshire Building Society
Yorkshire Building Society - A Voice for Savers

Yorkshire Building Society used research to shape an engaging campaign targeting consumers during a difficult time. By taking the time to listen to what was worrying the customer, the team developed a strategy that directly responded to what people wanted and needed. This led to very impressive results both from a campaign and commercial perspective.


Not-for-Profit Campaign

Gold winner:
Aberfield Communications
Securing a sustainable future for York Minster

This impactful campaign had very clear aims with wide-ranging stakeholders against a challenging environment, making this considered and collaborative approach such a success. The ultimate adoption of the Neighbourhood Plan, achieving ambitious awareness targets and managing an extensive multi-channel approach is to be applauded. The team maintained clarity of purpose throughout and demonstrated exemplary skills in a sophisticated approach with media engagement to content creation. This thoughtful strategy delivered enviable results thanks to the considered, coordinated and clear plan, expertly executed and effectively engaging with a broad range of stakeholders. Well done to the team for demonstrating the value of communications in supporting the future of York Minster.

Silver winner:
Evergreen PR
Getting veterans the healthcare they deserve

Finalists:
Shooting Star
Shooting Star & Carers First: Lighten the Load

Altitude PR
CIPR Pride Awards Not For Profit entry


Healthcare and/or Wellbeing Campaign

Gold winner:
Evergreen PR
Getting veterans the healthcare they deserve

A very sensitive campaign delivered with care and compassion for those involved. Relatively low budget but huge impact. Use of a variety of tactics. Overcoming a huge hurdle with the Queen passing which coincided with launch and news coverage was saturated.

Silver winner:
Living Well Public Health Bradford
Swap Well to Eat Well. Healthy eating campaign


Low Budget Campaign

Gold winner:
Aberfield Communications
Supporting Trans PRide in Rugby League

This campaign demonstrated insightful and considered media engagement and identified opportunities to maximise the achievements of the campaign. Successfully working with existing correspondents and coordinating the launch video ahead of the match with interview opportunities and photography on the day ensured success. The effective approach and clear knowledge of media meant a gathering pace of coverage from BBC Local Radio to national daytime coverage on Channel 4. The near double attendance on the match day compared to the year earlier gives further proof of the profile, impact and success of the campaign.

Silver winner:
Lloyds Banking Group
The Safe & Secure World Cup

Finalists:
Prohibition PR
Black Sheep Breathe Inn

Prohibition PR
Yorkshire Stars


STEM Campaign

Gold winner:
Sheffield Hallam University
Fingerprint breakthrough in breast cancer detection

Sheffield Hallam's in-house PR team has worked with researchers to publicise groundbreaking results of a non-invasive method for detecting breast cancer from fingerprints. Their well-planned communications campaign was done with no budget and with in-house resources, making the results they achieved a real world difference.


Best Use of Media Relations

Gold winner:
Prohibition PR
The Play Panel

Prohibition transformed the launch of a new play area at Stockeld Park from a one-day media moment to an opportunity for sustained and repeated coverage by some of Yorkshire's biggest media channels. By placing child designers at the heart of the story the agency created an instantly appealing journey for the media to follow partnered with a well-structured campaign approach.


Best Channel Delivery

Gold winner:
Aberfield Communications
Leveraging LinkedIn to create an employer brand

Aberfield made the bold decision to reach target audiences through a whole-hearted focus on LinkedIn, based on solid research and a clear strategy to create relevant and shareable content. The reward for their client The Compleat Food Group has been increased external and internal engagement, a doubling of page impressions and shares increasing many times over.


Best Use of Content

Gold winner:
Prohibition PR
Black Sheep Drink Cask Beer

Black Sheep Brewery tasked Prohibition PR to reposition cask beer to appeal to younger, more diverse audiences, particularly women. Three very creative pieces of disruptive content from a poet, comedienne and hip hop artist delivered the messages to help shift the way people feel about cask beer. Excellent results from this very creative content really impressed the judges.


Issues, Crisis or Reputation Management 

Gold winner:
ilk Agency
Managing issues, crisis and reputation for Barratt Developments


Silver winner:
Cadent
Stannington Water Ingress - A co-ordinated response


Best Long-term Client Care

Gold winner:
Aberfield Communications
Delivering positive influence through long-term client care

Aberfield clearly illustrated how its orgnisation, culture and approach underpins its ability to provide long term client care and has ultimately led to high client retention and strong relationships.


Outstanding Young Communicator of the Year

Gold winner:
David Amos, iseepr

David demonstrated both his passion for public relations as well as considerable knowledge of the prevailing opportunities and threats facing the industry. It's clear he is committed to his own professional development as well as those he works alongside. He is thoughtful and reflective in nature and his data informed approach focused on outcomes as well as outputs.

Silver winner:
Altitude PR

Finalist:
Beth Turner, ilk Agency


Independent PR Practitioner of the Year:

Gold winner:
Proud PR

This entry is packed with proof-points of the positive impact a PR professional can deliver for clients in a very competitive environment. Demonstrating continuous professional development, a passion for the profession and exceeding expectations means Proud PR really can be proud of this achievement. By showing a commitment to overcome significant challenges, setting-up a framework and disciplined approach to achieving a wide range of results, this is a seriously dedicated PR professional. Securing the confidence of clients by offering unique stories, growing audiences and selling-out events, this is a richly deserved gold award for a tenacious and truly talented PR professional.


In-House PR Team of the Year

Gold winner:
Yorkshire Building Society

Great entry with a clear strategy of the purpose of the team, what they've achieved, and a clear and logical, well-ordered campaign outlining strategy, outputs, and outcomes.

Silver winner:
Sheffield Hallam University


Small PR Consultancy of the Year

Gold winner:
Evergreen PR

A top rate application. We loved the clear purpose, the strategy and CPD goals of this agency, also very clear planning and execution of the campaign.

Silver winner:
Aberfield Communications

Finalist:
Altitude PR


PR Consultancy of the Year

Gold winner:
iseepr

An impressive entry - Isee PR has succeeded in a difficult sector through a difficult year. It's commitment to CPD and professionalism is to be applauded, particularly its work with encouraging the next generation. I was also impressed by the campaign example, specifically the attribution of customer deals for the client from the campaign. This is the ultimate in B2B work.

Silver winner:
Evergreen PR

Finalists:
Prohibition