We’re thrilled to announce the results of the CIPR South of England and Channel Islands PRide Awards 2021. Click on the links below to view the winning entries.
Note: All case studies are in PDF format and open in a new window.
CORPORATE AND BUSINESS COMMUNICATIONS CAMPAIGN
GOLD WINNER:
Spa Communications
Kao Data: Creating The UK’s Home for AI
The heart of great success is PR agency and client working in complete harmony. Spa and client Kao had this in abundance. A superb industry-forming campaign with end audience and objectives in clear focus throughout.
INTERNAL COMMUNICATIONS CAMPAIGN
GOLD WINNER:
Sussex Police
Uncover The Truth
This campaign to recruit more detectives and increase/improve diversity and inclusion was very well thought out and sensitively executed – and as a result, achieved great results. Great work!
SILVER WINNER:
Simplyhealth
ENERGISE YOU
CONSUMER RELATIONS CAMPAIGN
GOLD WINNER:
Liquid
Canadian maple syrup and the banana bread boom
Banana bread and Manon from Bake Off did a great job in lifting spirits during the pandemic with this campaign! It was excellently planned with a clear strategy. Liquid delivered fantastic outputs but the increase in sales was what especially impressed the judges.
PUBLIC SECTOR CAMPAIGN
GOLD WINNER:
Midnight Communications
Boundless Public Service Day Campaign: championing frontline heroes
Midnight Communications worked hard with Boundless to champion the public sector and civil service, hugely exceeding their initial targets through media coverage, digital, and public affairs. Incredibly impressive results.
SILVER WINNER:
Avon and Somerset Police
Be the Difference
NOT-FOR-PROFIT CAMPAIGN
GOLD WINNER:
League Against Cruel Sports
United Against Hunting
This was an excellent, well-thought-through, well-executed campaign with a close eye to the end objective which was secured. The UnitedAgainstHunting campaign is an exemplar to others on how to conduct integrated PR and public affairs, utilising multiple channels to secure success.
SILVER WINNER:
JBP Associates
A Blueprint for Better Regulation
HEALTHCARE CAMPAIGN
GOLD WINNER:
Pic PR
Adopt-a-Grandparent
Pic PR and CHD’s Adopt a Grandparent campaign is a wonderful example of what PR can achieve, starting small crossed the pond to the USA and has huge societal benefits as well. Wow.
INTEGRATED CAMPAIGN
GOLD WINNER:
Liquid
Inspiring a nation of home cooks with maple
The huge sales uplift from this campaign hugely impressed the judges – but massive credit was also given for clear thinking, great creativity, and a truly integrated plan – the media coverage successes do deserve special mention though!
TRANSPORT OR AUTOMOTIVE CAMPAIGN
GOLD WINNER:
JBP Associates
Transport or automotive campaign – JBP Associates
Achieving modal shift in public transport is both critical and challenging – JBP showed strategic strength, strong tactical nous, and has made good progress with this campaign. Excellent press coverage!
LOW BUDGET CAMPAIGN
GOLD WINNER:
Bristol City Council and Bristol Waste
Big Tidy: Bringing the sparkle back to Bristol
A campaign that made a small budget work hard over a 12 month period, the positive framing of an age-old problem energised the people of Bristol to take action. The use of creativity was key given the budget and the relatable concepts spoke to the audience and the judges alike.
SILVER WINNER:
Orchard PR
Orchard PR & Health Improvement Commission – Count 14
TRAVEL LEISURE OR TOURISM CAMPAIGN
GOLD WINNER:
Pic PR
#SleepOverToHelpTurnover
Pic PR achieved excellent results for HOSPA during this very challenging period. The agency secured fantastic media coverage to raise awareness of #SleepOverToHelpTurnover, alongside huge increases in website traffic and while generating impressive support and participation from the hospitality industry.
SILVER WINNER:
The Nare
Launching The Nare’s new Suites during Lockdown
REGIONAL CAMPAIGN OF THE YEAR
GOLD WINNER:
Avon and Somerset Police
Knife crime: A new way forward
A well-thought-through, well-delivered campaign making a real impact on peoples’ lives in Avon & Somerset – all involved should reflect with pride on their work.
SILVER WINNER:
Orchard
Orchard and Skipton International Purple Monday campaign
BEST USE OF MEDIA RELATIONS
GOLD WINNER:
Pic PR
Adopt-a-Grandparent
Adopt-a-grandparent was a highly engaging, topical campaign that was right for the time and generated fantastic amounts of global media coverage across all channels. This exceptional level of coverage generated exceptional levels of response and engagement, along with endorsements from an impressive list of companies as well as the Duke of Edinburgh charity.
SILVER WINNER:
NJRPR
The UK s First Drive-In Wedding
BEST USE OF DIGITAL AND SOCIAL MEDIA
GOLD WINNER:
MTM
Maximising Fairline’s opportunities to engage with its audience
Without face-to-face contact, Fairline stood to put sales on hold until Lockdown was lifted. This clever use of digital brought the Fairline Virtual Marina to life in an extraordinarily successful campaign by MTM that brought more than £1million of sales from a tiny budget.
SILVER WINNER:
Liquid
Showcasing Rossborough to its future workforce
BEST USE OF CONTENT
GOLD WINNER:
Transform Communications
The Curious Investor’s Guide to… Scaling-up a business
Transform Communications successfully made financial advice intriguing and engaging, which was down to the clever planning backed by sound insights. The key to the content was the authentic approach taken to the guide, using real voices from the sector in an easy-to-consume way, resulting in content that was genuinely helpful – and helped position Anderson Financial Management as a thought leader.
SILVER WINNER:
KOR Communications
Launching the country's newest National Nature Reserve
BEST COVID RESPONSE
GOLD WINNER:
Government of Jersey – J3 Ltd – Freedom Media
Nightingale Build Project – Jersey
In this, the most highly contested category the Nightingale Build Project – Jersey was the well-deserved winner. The speed and precision of the communications were part of the success of this 3-week campaign to build a field hospital and the team also had the foresight to create future collateral.
Case study
SILVER WINNER:
Pic PR
Adopt-a-Grandparent
ISSUES, CRISIS OR REPUTATION MANAGEMENT
GOLD WINNER:
NHS Devon Clinical Commissioning Group
Healthier and Happier Holsworthy
By co-designing this campaign with service users and communities, this campaign is now an exemplar used by NHSEngland across the country. Everyone should be rightly proud of their work, taking a difficult challenge and turning it around for the benefit of all.
SILVER WINNER:
Bristol City Council
Responding to the fall of Colston
BEST PUBLICATION
GOLD WINNER:
Integrated Care System for Devon
Devon Together Newspaper
Joining up different parts of public services to present a coherent voice to communities across Devon, all partners were determined not to leave behind those who are social-media excluded and physically isolated. Worthy Gold winners.
OUTSTANDING YOUNG COMMUNICATOR OF THE YEAR
GOLD WINNER:
Charlotte Sanville
Ecclesiastical Insurance Group
The judges were incredibly impressed with Charlotte’s passion and commitment to the sector and in her achievements to date, not least gaining CIPR Chartered status. Charlotte is a passionate communicator with an incredibly bright future and is a deserving winner of this year’s CIPR South West and Channel Islands Outstanding Young Communicator of the Year award. Well done!
Case study
SILVER WINNER:
Sophie Peters
Barefoot Media
INDEPENDENT PR PRACTITIONER OF THE YEAR
GOLD WINNER:
Ben Veal MCIPR
Second Mountain Communications
Ben is climbing his second mountain with grace, with the respect of his peers and his clients, a shining example for our profession and his region.
Case study
SILVER WINNER:
Lisa Preston MCIPR
Amplify PR Limited
IN-HOUSE PR TEAM OF THE YEAR
GOLD WINNER:
Sussex Police
Great entry showcasing the actions undertaken by the team, but also the impact their actions had on the residents of East and West Sussex.
Case study
SILVER WINNER:
University Hospitals Plymouth NHS Trust – Plymouth
SMALL PR CONSULTANCY OF THE YEAR
GOLD WINNER:
Transform Communications
Hard work and resilience are winning the day for Transform through lockdowns – and also winning the agency the CIPR gold for its region. The refocus on its proposition, growing its team to plug sales and marketing gaps, and the launch of a digital marketing division earlier this year earns it gold.
Case study
SILVER WINNER:
Barefoot Media
PR CONSULTANCY OF THE YEAR
GOLD WINNER:
Orchard
This entry showed strong strategic thinking around business growth, and an investment in staff through a strong commitment to continuous professional development, particularly Chartered PR. The use of the COM-B model in the campaign was excellent, the tactics were creative, and there was a good emphasis on measurement and evaluation.
Case study
SILVER WINNER:
Jargon PR