We’re shining the spotlight on the best PR teams and campaigns in nine of the UK’s regions, helping you increase your visibility, impress clients and attract new business. We have 18 all region PRide categories and 13 region specific categories so make sure you review all categories carefully.

We have outlined the full entry criteria HERE


CORPORATE AND BUSINESS COMMUNICATIONS CAMPAIGN

This award recognises the best business or trade campaign which has delivered business objectives through the use of public relations.

 
INTERNAL COMMUNICATIONS CAMPAIGN
This award recognises the successful engagement of internal stakeholders in any sector through ongoing strategic relations to promote organisational objectives.

 
CONSUMER RELATIONS CAMPAIGN
This award recognises a successful public relations campaign that promotes a consumer product or service in any sector.

 
PUBLIC SECTOR CAMPAIGN
This award recognises the successful use of public relations by a public sector organisation, as well as public relations consultancies working for, or in partnership with, them.

 
NOT-FOR-PROFIT CAMPAIGN
This award recognises the successful use of public relations by a charitable or not-for-profit organisation, as well as public relations consultancies working for, or in partnership with, them.

 
HEALTHCARE CAMPAIGN
This award recognises a successful public relations campaign in support of a physical, mental, or well-being healthcare issue, product, service, or initiative, including animal healthcare.

 
INTEGRATED CAMPAIGN
This award recognises a successful public relations campaign demonstrating the integration of a range of tactics, such as elements of the Paid, Earned, Shared and Owned (PESO) media model, to achieve its objectives.

 
LOW BUDGET CAMPAIGN
This award recognises a successful public relations campaign with a budget of less than £15,000.

 
BEST USE OF MEDIA RELATIONS
This award recognises the successful use of media relations in a wider public relations context that captures the imagination and meets client and/or campaign objectives.

 
BEST USE OF DIGITAL AND SOCIAL MEDIA
This award recognises an outstanding digital or social media campaign or project that delivered clear results against defined objectives. The work can be a part of a wider public relations campaign.

 
BEST USE OF CONTENT
This award recognises the most original and effective use of content in a successful public relations campaign or project. Content can include but is not limited to, video, images, graphics, GIFs, blogs, podcasts, publications and articles.
    
 
BEST EVENT
This award recognises a successful live event organised either in support of public relations objectives or as part of a wider public relations campaign.
  
 
BEST STAFF WELLBEING INITIATIVE
This award recognises the successful delivery of a staff wellbeing initiative within an organisation and the involvement of the communications colleagues within the project.

 
BEST PUBLICATION
This award recognises a publication aimed at either an organisation's external audience or internal stakeholders to meet specific public relations objectives as a one-off project or as part of a wider engagement campaign.

 
INDEPENDENT PR PRACTITIONER OF THE YEAR
This award recognises the achievements, performance and excellent work of an independent PR practitioner over the last two years.

 
IN-HOUSE PR TEAM OF THE YEAR
This award recognises the achievements, performance and excellent work of an in-house PR team over the last two years.

 
SMALL PR CONSULTANCY OF THE YEAR
This award recognises the achievements, performance and excellent work over the last two years of a small PR consultancy - one with an annual PR fee income in their most recent financial year of less than £500,000.


PR CONSULTANCY OF THE YEAR
This award recognises the achievements, performance and excellent work over the last two years of a PR consultancy.



REGION SPECIFIC CATEGORIES


COMMUNITY RELATIONS CAMPAIGN
This award recognises a public relations campaign which has successfully tackled community issues.
ANGLIA, THAMES AND CHILTERN/ MIDLANDS/ NORTH EAST/ NORTH WEST/ SCOTLAND


PUBLIC AFFAIRS CAMPAIGN
This award recognises a successful public affairs campaign designed to inform or change public policy, or to influence the legislative process.
NORTHERN IRELAND/ SCOTLAND


TRANSPORT OR AUTOMOTIVE CAMPAIGN
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the transport or automotive sectors, as well as those that promote a transport or automotive service, product or initiative in any sector.
MIDLANDS/ SOUTH OF ENGLAND AND CHANNEL ISLANDS


STEM CAMPAIGN
This award recognises a successful public relations campaign with a budget of less than £15,000.
CYMRU WALES/ MIDLANDS


ARTS, CULTURE, SPORT OR ENTERTAINMENT CAMPAIGN
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the arts, culture, sport or entertainment sectors, as well as those that promote art, culture, sport or entertainment service, product or initiative in any sector.
CYMRU WALES/ MIDLANDS/ NORTH EAST/ NORTH WEST/ NORTHERN IRELAND/ YORKSHIRE AND LINCOLNSHIRE


TRAVEL, LEISURE OR TOURISM CAMPAIGN
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the travel, leisure or tourism sectors, as well as those that promote travel, leisure or tourism service, product or initiative in any sector.
ANGLIA, THAMES AND CHILTERN/ CYMRU WALES/ NORTH EAST/ NORTH WEST/ NORTHERN IRELAND/ SCOTLAND/ SOUTH OF ENGLAND AND CHANNEL ISLANDS/ YORKSHIRE AND LINCOLNSHIRE


CONSTRUCTION, PROPERTY OR INFRASTRUCTURE CAMPAIGN
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the construction, property or infrastructure campaign, as well as those that promote a construction, property or infrastructure service, product or initiative in any sector.
ANGLIA, THAMES AND CHILTERN/ MIDLANDS



EDUCATION CAMPAIGN
This award recognises a successful public relations campaign or project undertaken by, or on behalf of, a company operating specifically in the education sector, as well as those that promote an education service, product, or initiative in any sector.
ANGLIA, THAMES AND CHILTERN/ CYMRU WALES/ MIDLANDS/ NORTHERN IRELAND/ SOUTH OF ENGLAND AND CHANNEL ISLANDS/ YORKSHIRE AND LINCOLNSHIRE


REGIONAL CAMPAIGN OF THE YEAR
This award recognises a successful public relations campaign or project focused geographically within your CIPR PRide Awards nation.
CYMRU WALES/ NORTH EAST/ NORTH WEST/ NORTHERN IRELAND/ SOUTH OF ENGLAND AND CHANNEL ISLANDS/ YORKSHIRE AND LINCOLNSHIRE


SCOTTISH CAMPAIGN OF THE YEAR
This award recognises Scotland's best public relations campaign or project.
SCOTLAND


ISSUES, CRISIS OR REPUTATION MANAGEMENT
This award recognises effective communication in an issues, crisis or reputation management context and for the 2021 awards this will non feature COVID related issues, crisis or reputation management. These entries should be entered into category 23 Best COVID response.
NORTH EAST/ NORTH WEST/ NORTHERN IRELAND/ SCOTLAND/ SOUTH OF ENGLAND AND CHANNEL ISLANDS/ YORKSHIRE AND LINCOLNSHIRE


OUTSTANDING YOUNG COMMUNICATOR OF THE YEAR
This award recognises the achievements, performance and excellent work of young professionals in the industry who are making a valuable contribution to the organisations they work for and showing considerable promise as future leaders.
ANGLIA, THAMES AND CHILTERN/ CYMRU WALES/ MIDLANDS/ NORTH EAST/ NORTH WEST/ NORTHERN IRELAND/ SOUTH OF ENGLAND AND CHANNEL ISLANDS/ YORKSHIRE AND LINCOLNSHIRE


HAMP HAMILTON AWARD FOR SCOTLAND'S OUTSTANDING YOUNG COMMUNICATOR
In memory of the late Hamp Hamilton, a founding member of the Institute of Public Relations, this is awarded to the best and brightest young communicators. 
SCOTLAND