We're thrilled to announce the results of the CIPR Midlands PRide Awards 2022. Click on the links below to view the winning entries.
Note: Case studies will be available soon.
Corporate and Business Communications Campaign
Gold winner:
Stone Junction
Telecom’s digital HERO
A strong global media footprint achieved by Stone Junction resulted in client Mobilise doubling their internal team in 18 months with 12 new hires forecasted this year to fulfil project demand. Good use of CEO’s LinkedIn and specific tech media integrated with smart repurposing of content to segmented personas all helped to achieve outstanding results.
Silver winner:
WPR
Aggreko: Greener Upgrades In Construction
Finalist:
Motive PR
Happy Birthday Hancocks: celebrating 60 years of sweets
Internal Communications Campaign
Gold winner:
BakerBaird Communications
Project Launch Fund: supporting patients & staff
The campaign showed good insights into the environment/context the campaign would need to cut through to be successful within the budget available and tight timetable, achieving some impressive results.
Silver winner:
44 Communications
Safe to Say Campaign
Consumer Relations Campaign
Gold winner:
HROC
Sounding the alarm on another silent killer
Strong research and planning were at the heart of this campaign by HROC for Project SHOUT aimed at both saving lives and increasing sales of CO alarms. Engaging human interest stories helped to resonate with a wide range of media and provided impressive results across national broadcast channels and social media.
Silver winner:
WPR
Hungry Horse: Breakfast Inn Bed
Public Sector Campaign
Gold winner:
University Hospitals Birmingham NHS Foundation Trust
The Birmingham and Solihull COVID-19 Vaccination Campaign
This huge communications campaign remained fresh and relevant to its many target audiences thanks to the constant energy and insight of the Trust team. The team drew on and blended the insight and reach of partners, were sensitive to the needs of hard-to-reach groups and used the full range of communications tools and channels to get results.
Community Relations Campaign
Gold winner:
Middleton Davies & Western Power Distribution
Community Matters Fund to tackle fuel poverty
This submission demonstrates how Middleton Davies have supported Western Power Distribution in rolling out a programme of grants to tackle fuel poverty. By implementing the use of media channels and stakeholder mapping, the team were able to generate several positive stories of funding that supported those most in need of help.
Silver winner:
Motive PR
Stand By Her
Not-for-Profit Campaign
Gold winner:
Motive PR
Stand By Her
This award demonstrates the strength of a PR campaign in making socially driven changes. The successful candidates addressed how to make a real difference in a drive for gender-based equality. Motive PR were able to use local and national media, public debate, open workshops and positive male role models to tackle issues of domestic abuse. The campaign made a real impact in such an important area.
Silver winner:
See Media
George Blunden Public Art Prize
Healthcare Campaign
Gold winner:
R&Co Communications
Warning dog owners about Alabama Rot (CRGV)
This sensitive campaign to warn dog owners about Alabama Rot was devised by R & Co Communications for Anderson Moore Veterinary Specialists, a small animal hospital and a leading referral centre for client Linneaus. Devising a microsite, positioning David Walker as the key opinion Leader on the topic and wide-ranging media coverage both on and offline produced outstanding results on a modest budget.
Integrated Campaign
Gold winner:
spottydog communications & Indra Renewable Technologies
Taking charge of communications for Indra
This sound campaign by spottydog for pioneering smart electric vehicle Indra combined traditional media relations, social media, and videos to deliver results that exceeded all targets. An interesting range of influencers, including Red Dwarf’s Kryten, all helped in reaching specified audiences with key messages.
Silver winner:
Stone Junction
Breaking the PESO model
Finalists:
Balls2 Marketing
Signed, SEAL, Delivered
Nottingham Trent University
Re:search, Re:imagined
The Marketing Pod (We Grow Ideas Ltd)
The Road to Net Zero
WPR
REHAU: Let The Light In
Transport or Automotive Campaign
Gold winner:
spottydog communications & Indra Renewable Technologies
Taking charge of communications for Indra
Case Study
This sound campaign by spottydog for pioneering smart electric vehicle Indra combined traditional media relations, social media, and videos to deliver results that exceeded all targets. An interesting range of influencers, including Red Dwarf’s Kryten, all helped in reaching specified audiences with key messages.
Low Budget Campaign
Gold winner:
spottydog communications & Snug Underfloor Heating (part of First Trace Heating)
Getting installers warmed up to Snug Underfloor Heating
Outstanding delivery of a wide range of tactics from spottydog for Snug Underfloor really stood out for the judges with clever choices of influencers for different phases of this well-thought-out campaign. Good to see sentiment targets expressed n SMART objectives too.
Silver winner:
Tillymint Communications
ADSA Conversation Campaign
Finalists:
Nottingham Trent University
Content Collective
See Media
George Blunden Public Art Prize
The Marketing Pod (We Grow Ideas Limited)
The role of technology in protecting lone workers
WPR
My Home Move Conveyancing: Mansion Tester
STEM Campaign
Gold winner:
Stone Junction
Breaking the PESO model
While this campaign did not, in fact, break the PESO model it did deliver impressive results to improve client Ovarro's web presence. Stone Junction used a laser-sharp understanding of communications within the energy sector to deliver measurable value.
Construction, Property or Infrastructure Campaign
Gold winner:
Arch Communications
Building a record year for William Davis
This campaign demonstrates how a PR agency can support their client in moving into a new market. The strength of the research was in understanding the challenges that William Davis had historically faced, the culture within the company and opportunities for growth. There were particular highlights including the celebration of a successful apprenticeship programme, using national publications to share customer case studies and promoting the use of virtual reality in the housing market.
Silver winner:
Balls2 Marketing
Signed, SEAL, Delivered
Finalist:
Lesniak Swann
PR secures industry leadership during changing building regulations
Best of Media Relations Campaign
Gold winner:
Stone Junction
Telecom's digital HERO
A strong global media footprint achieved by Stone Junction resulted in client Mobilise doubling their internal team in 18 months with 12 new hires forecasted this year to fulfil project demand. Good use of CEO’s LinkedIn and specific tech media integrated with smart repurposing of content to segmented personas all helped to achieve outstanding results.
Silver winner:
HROC
Sounding the alarm on another silent killer
Finalists:
Eden PR
Trusted to Tell the Story of Five Generations
R&Co Communications
Raising awareness of Linnaeus veterinary services
WPR
My Home Move Conveyancing: Mansion Tester
Best Use of Digital and Social Media
Gold winner:
Clarity Comms
Best Sipped in the Dark: Hobgoblin s Halloween Campaign
Case Study
This interactive adventure across Instagram Facebook and Twitter, developed for Hobgoblin by Clarity Comms, really resonated with the judges. The three different storylines designed for different audiences on the different platforms performed very well meeting all targets with this immersive and engaging Halloween campaign.
Silver winner:
spottydog communications & Arden Grange
Getting the PAWty started for Arden Grange
Finalists:
McCann PR & Social
An Ode to Lockdown
Nottingham Trent University
Re:search, Re:imagined
Nottingham Trent University
Content Collective
WPR
Checkatrade: Recruiting Trades
Best Use of Content
Gold winner:
Story Comms
Ageism is sh*t!
Case Study
This striking campaign for tech start-up 55/Redefined devised by Story Comms really stood out in the best content category. Ben Miller was an excellent choice as the face of the campaign and the results and impact from both the report and the Dance Like Everyone’s Watching video were very impressive.
Silver winner:
Nottingham Trent University
Content Collective
Finalist:
Nottingham Trent University
Re:search, Re:imagined
Best Event
Gold winner:
Balls2 Marketing
The Road to 2030 with Everglade Windows
Underpinned by detailed research and a strong commitment to raising awareness of mental health issues within the construction sector, this Road to 2030 event for Everglade Windows, organised by Balls2Marketing, outperformed all its target objectives despite having to be rearranged at the last minute due to another Covid outbreak.
Best Publication
Gold winner:
Harrison Clark Rickerbys
Future Workspaces - the future of the office
The Whitepaper prepared by Harrison Clark Rickerbys is a good example of a one-off publication serving a purpose. Initially devised to position the team of real estate lawyers as thought leaders in the work/office space, the Future of Work was two years in the making. Good research, both before and after covid, strong targeting and a range of supporting tactics all led to major impact and very strong results.
Silver winner:
Tillymint Communications
PIF Matters
Finalists:
Bulletin PR
Rathbones Review – a magazine to engage and surprise sophisticated clients
Outstanding Young Communicator of the Year
Gold winner:
Sara-Anne Mills-Bricknell MCIPR
See Media
Sara demonstrated passion and enthusiasm for her industry and her clients and demonstrated that she is a team player and problem solver. The judges particularly valued her commitment to knowledge transfer in the industry.
Silver winner:
Leah Elston-Thompson MCIPR
Stone Junction
Independent PR Practitioner of the Year
Gold winner:
Alison Gallagher-Hughes MCIPR
Tillymint Communications
Alison’s journey to Independent Practitioner during covid times makes for fascinating reading and her wide experience really shone through the submission. Two silvers for two different clients and a strong contribution to CIPR all helped her achieve gold here.
Silver winner:
George Oliver
1284
Small PR Team of the Year
Gold winner:
See Media
Case Study
See Media deserves this award in recognition of what it has achieved in pivoting its business during the Covid pandemic and attaining phenomenal growth and client outcomes. The judges wanted to highlight in particular the agency’s commitment and support of both its own people and the sector it specialises in.
Silver winner:
R&Co Communications
PR Consultancy of the Year
Gold winner:
The Marketing Pod (We Grow Ideas Ltd)
Case Study
The judges were thoroughly impressed by the clarity of TMP's positioning as well as how it has driven growth by expanding its skillset through talent. The agency has delivered an enviable talent retention rate (90% plus), a doubling of turnover
Silver winner:
WPR
Finalists:
Cartwright Communications
McCann PR & Social
Stone Junction
Story Comms