We're thrilled to announce the results of the CIPR South of England and Channel Islands PRide Awards 2022. Click on the links below to view the winning entries.
Note: Case studies will be available soon.
Corporate and Business Communications Campaign
Gold winner:
Midnight Communications Ltd
Eurest: The UK s most progressive workplace caterer
Clear research and planning methodology, as well as campaign objectives; with time taken to understand their client, their needs and identify the best approach to the 'problem'. The campaign was well executed, with a good mix of channels being used as to what would work best. Good media coverage for the campaign and impressive set of matrixes.
Consumer Relations Campaign
Gold winner:
HIGHLIGHT PR
Papa X Cheddar (for Papa Johns International)
Case Study
This was a great example of a campaign using a creative approach of mixing food with fashion to communicate its messages and win the hearts and minds of their target audience. Their tactical approach helped the campaign exceed its targets and the result was a well-executed, visual and high-profile campaign.
Silver winner:
Pretty Green
Pantene Miracles Silky & Glowing Launch
Finalists:
Briscoe PR
A Doggy Street Party for the Platinum Jubilee
PrettyGreen
Dream Hair - Pantene Power Duo Serums Launch
Wild Card PR
The Miracle-Gro Gardeners Pledge
Public Sector Campaign
Gold winner:
Hampshire County Council
You Can Foster (Winter 2021)
A well-thought-out and researched campaign that used data to target specific demographics. Good use of traditional and digital media channels. Surpassed communications expectations.
Silver winner:
Cotswold District Council
Your Cotswold, Your Plan - Green to the Core
Finalists:
Office of the Police and Crime Commissioner for Devon and Cornwall
Altered Not Defined
Vision Zero South West
Operation Snap
Not-for-Profit Campaign
Gold winner:
ADPR
Lifejacket Stories
Great research was carried out into the behaviour of targeted audiences and the findings informed the campaign’s key messaging and objective setting. The idea of dressing prominent statues in lifejackets was genius.
Silver winner:
League Against Cruel Sports
Lifting the Smokescreen
Finalists:
Breckenridge
Lift & Escalator Careers
Briscoe PR
The Big Eat
Carswell Gould
Making waves for Wetwheels charity's 10th-anniversary celebration
League Against Cruel Sports
National Trust - End Hunting
Healthcare Campaign
Gold winner:
Pic PR
The Realities of Rehabilitation
A solid campaign focusing on telling the real-life stories and experiences of the users of the rehabilitation services. Great coverage in the local and national media and on broadcast outlets. The campaign resulted in impressive statistics which showed an increase in web traffic, the vast majority of visitors were new to the site.
Integrated Campaign
Gold winner:
HIGHLIGHT PR
'Whole Way to Stokeyo' for Whole Earth
A great example of a creative, integrated campaign with clear objectives around sponsorship, branding and PR activity. Judges really liked the nutty challenge- a great way of promoting the health benefits. Judges also liked the way Whole Earth raised the nation’s spirit and generate a buzz about the Olympics.
Silver winner:
Magenta Associates
Increasing organic traffic to drive new business leads
Finalists:
League Against Cruel Sports
Lifting the Smokescreen
League Against Cruel Sports
National Trust – End Hunting
Transport or Automotive Campaign
Gold winner:
Vision Zero South West
Op Snap
This is a good example of a hard-hitting campaign that uses a mix of statistics, data and real-life footage to communicate important road safety messages. This campaign shows the real impact activities have had on road safety and met the objectives of increasing awareness of Operation Snap, whilst also seeing an increase in the number of dashcam footage submissions.
Low Budget Campaign
Gold winner:
The MTM Agency
Embarking on the Arksen adventure
This was an excellent example of creativity and strategically delivering effective communications. There was a strong media presence at the event, showcasing clear planned media relations, as well as a considered sustainability aspect.
Silver winner:
Briscoe PR
A Doggy Street Party for the Platinum Jubilee
Finalists:
Skipton International Limited
Swimarathon Campaign 2021
Vision Zero South West
Op Snap
Travel, Leisure or Tourism Campaign
Gold winner:
Carswell Gould
Let there be light on The Watercress Line
This was a great idea that was well planned, with defined objectives and identified communications channels to reach the target audiences. It was able to demonstrate a clear strategy that utilised creative approaches, as well as considering the most effective ways to meet the objectives. The campaign resulted in a good amount of coverage and engagement from VIPs and journalists.
Education Campaign
Gold winner:
The MTM Agency
Promoting the importance of outdoor education
Case Study
This is an excellent campaign, with good use of research and planning to deliver the objectives and messaging. While being a cost-effective campaign, it also incorporated the voices of teachers and pupils throughout, delivering multiple activities and content to maintain consistency and promote the importance of the topic. It delivered strong results against objectives and investment.
Regional Campaign of the Year
Gold winner:
League Against Cruel Sports
National Trust - End Hunting
The campaign had a strong delivery and evaluation aspect, with the research and planning, as well as objective setting, being concise and deliberate in regards to the topic. There was a clear engaged audience for the campaign, as well as an internal piece relating to self-reflection and learning.
Silver winner:
League Against Cruel Sports
Lifting the Smokescreen
Best Use of Media Relations
Gold winner:
Magenta Associates
Data Driving Workplace Decisions with Freespace
Case Study
This was an excellent example of reactive media relations to an ever-changing situation but also took the proactive line to build relevant news hooks from data trends. The approach showcased continuous improvement, as well as outstanding results for the client.
Silver winner:
Pic PR
The Realities of Rehabilitation
Finalists:
Antidote Communication
Veuve Clicquot Bold Woman Awards
Empica Public Relations
Covid-19 Memorial Gardens at Westerleigh Group crematoria
Best Use of Digital and Social Media
Gold winner:
Wild Card PR
#GottaBeGinsters
Clear goals and reporting, creative pivot when COVID-19 got in the way of plans.
Silver winner:
HIGHLIGHT PR
'Miraculous': Let the magic in!
Finalists:
Pretty Green
Dream Hair - Pantene Power Duo Serums Launch
Best Use of Content
Gold winner:
Wild Card PR
#GottaBeGinsters
This campaign while it had a really short delivery timescale, was able to demonstrate a clear understanding of the brief and its expectations. There was robust objective setting and identifying strategic themes on which to base the content, as well as provide consistency throughout. These themes were able to differentiate the brand from competitors and this can be seen through the effective evaluation and overall campaign impact.
Silver winner:
Transform Communications
Your Best Practice Guide to Chambers Submissions
Finalists:
Devon and Somerset Fire and Rescue
Superdog Digby
HIGHLIGHT PR
Papa Johns NFT Hot Bags
Best Event
Gold winner:
Briscoe PR
The Big Eat
The event delivered excellent ROI in terms of budget and well-exceeded KPIs. There was evidence of original creative thinking and tapping into trends such as street food to be able to ensure that the event attracted the widest range of audiences, as well as delivering against key messaging.
Independent PR Practitioner of the Year
Gold winner:
Ben Veal MCIPR
Second Mountain Comms
Case Study
This individual encompasses what it means to be a successful independent practitioner through demonstrating strong client successes and achievements, robust working practices and established relationships. They are also committed to being a representative voice of the PR and communications industry through being involved with relevant committees and groups. A well-deserved Gold winner.
Small PR Consultancy of the Year
Gold winner:
ADPR
Case Study
The judges very much enjoyed reading ADPR’s journey and they were pleased to see that employee career development was at the heart of their corporate culture. They were also pleased to see that ADPR had a clear vision of where they see the agency going in the coming years.
Silver winner:
Black Vanilla
Finalists:
Eat PR & Marketing
Transform Communications
PR Consultancy of the Year
Gold winner:
Jargon PR
Case study
Two acquisitions “Souter PR and GloHouse Media“ have supercharged Jargon's growth and offer over the past 12 months. Its growth has seen the agency establish a footprint in Manchester's MediaCity, as well as adding a specialism in content for the processing and packaging, and biogas renewable energy markets sectors. What set it apart this year was its commitment to diversity and inclusion, in the form of a partnership with the Taylor Bennett Foundation, an organisation that encourages people from BAME backgrounds to pursue careers in communications, not to mention staff wellbeing.
Silver winner:
HIGHLIGHT PR
Finalists:
Building Relations PR
Pic PR