We're thrilled to announce the results of the CIPR Yorkshire and Lincolnshire PRide Awards 2022. Click on the links below to view the winning entries.
Note: Case studies will be available soon.
Corporate and Business Communications Campaign
Gold winner:
Prohibition
Taking Fentimans to OOH
This was a considered campaign that had the audience and the client's objectives front of mind throughout. Prohibition demonstrated clear knowledge and expertise of B2B audiences and the marketing funnel, which were both at the heart of their campaign strategy.
Consumer Relations Campaign
Gold winner:
Grayling Communications Ltd
Finger Lickin’ Christmas
Grayling took a problem and turned it into an opportunity. The execution, backed by sound research and a clever premise, resonated with consumers and the media alike, garnering tangible outputs in footfall increase as well as reaching the target media. A clever consumer campaign.
Not-for-Profit Campaign
Gold winner:
Evergreen PR
The Sound of Science: A Tinnitus Biobank
Evergreen have demonstrated the true potential of professional PR practice for the not-for-profit sector. Their clear, outcome-focused objectives, thorough research, strong insights and considered strategy and tactical approach have had a demonstrable impact for the client and their audiences. An excellent campaign.
Silver winner:
Definition
Taking on the Dry January Challenge
Healthcare Campaign
Gold winner:
Evergreen PR
The Sound of Science: A Tinnitus Biobank
Silver winner:
Propaganda
Shattered
Integrated Campaign
Gold winner:
Evergreen PR
The Sound of Science: A Tinnitus Biobank
At a time when the pandemic was dominating the health and wider news agenda, Evergreen achieved real cut-through with a considered, well-researched, and impactful campaign. Their emotive and authentic tactics across a range of channels meant that they have achieved real impact for their client and moved the dial in awareness, not only in the mainstream media but also in medical circles. This will no doubt have a real positive effect on those who live with tinnitus.
Silver winner:
Grayling Communications Ltd
Save Your Real Fire
Low Budget Campaign
Gold winner:
Evergreen PR
The Sound of Science: A Tinnitus Biobank
Case Study
Evergreen identified a unique and resonant message which created a cut-through. We were impressed with the tangible results, which included coverage on BBC Breakfast and outcomes such as 3,500 sign-ups in a week. Evergreen also demonstrated the potential wider impact of the campaign on people's well-being. They have shown what is possible with a low budget when an impactful strategy, thorough research, and considered tactics are applied. This was a hotly-contested category, and Evergreen are worthy Gold winners
Silver winner:
Lloyds Banking Group
Do One Thing: keeping Lloyds Banking Group safe
Finalists:
Aberfield Communications
More than just a pint
Arena PR
Poundland's new supersize stores
Prohibition
Be Happy
Prohibition
Launching carbon neutral ale with The Breath Inn
Travel, Leisure or Tourism Campaign
Gold winner:
Aberfield Communications
Making Wakefield the creative he(art) of Yorkshire
Given the relatively constrained budget, and the impact of pandemic lockdowns, the results from this destination marketing campaign are strong. The messaging was insights-led, and the increased awareness is clear to see.
Regional Campaign of the Year
Gold winner:
Prohibition
Time for You
This was a well-executed influencer campaign that delivered tangible results and has generated long-lasting rich media content and an impact on engagement and visitor bookings.
Best Use of Media Relations
Gold winner:
Evergreen PR
The Sound of Science: A Tinnitus Biobank
This campaign had a clear impact on its stakeholders and created a meaningful conversation that is continuing today. It was great to see recognition of the unintended positive outcomes too.
Silver winner:
Aberfield Communications
Making Wakefield the creative he(art) of Yorkshire
Best Use of Digital and Social Media
Gold winner:
Prohibition
Be Happy
Case study
This was a challenging brief, launching a physical destination store during continued lockdown periods. The ideas were engaging, effective and embraced diverse influencers and audiences. This campaign challenged the status quo.
Silver winner:
Grayling Communications Ltd
Save Your Real Fire
Best Use of Content
Gold winner:
Evergreen PR
The Sound of Science: A Tinnitus Biobank
This campaign made meaningful impact and built on creative content ideas to deliver cut-through. There was a really good mix of evidence-based and emotive content which worked effectively in combination.
Silver winner:
Wild PR
Squid Games: A reactive tempered glass campaign
Finalists:
Aberfield Communications
More than just a pint
Grayling Communications Ltd
Finger Lickin' Christmas
Grayling Communications Ltd
Save Your Real Fire
Best Event
Gold winner:
Arena PR
Jollyes Wrexham
This was a fun event that supported the brand opening while also tapping into wider local interest. Some creative ideas and strong execution in line with client requirements.
Best Staff Wellbeing Initiative
Gold winner:
Irwin Mitchell LLP
Flexible by Choice
This was a campaign that put staff wellbeing at its heart, focusing on flexibility and engagement and doing so based on clear insights and business needs.
Silver winner:
Grayling Communications Ltd
Happy@Home
Issues, Crisis or Reputation Management
Gold winner:
Arena PR
MPM and Cat Food Recall
This was a sensitive issue to navigate and the positive ongoing relationships with retailers show that the team handled this effectively. Good evidence of influencing senior leadership and engagement with wider stakeholders i.e. business, legal and communications working together well.
In-House PR Team of the Year
Gold winner:
Irwin Mitchell
Case study
It was great to see the outcomes of this team's work, including new business secured through PR and strong independently measured SOV results. Comms and business strategy are closely aligned and well described here. Good focus on CPD.
Silver winner:
Skipton Building Society
Small PR Consultancy of the Year
Gold winner:
Evergreen PR
Case Study
The judges felt that Evergreen PR told a very strong story of their achievements and the work they are delivering for their clients. They were impressed by how Evergreen PR work with clients who align with their values and purpose and they were pleased to see how the Tinnitus campaign KPIs were demonstrated.
Silver winner:
Faith PR
Finalists:
Harris Creative
PR Consultancy of the Year
Gold winner:
Evergreen PR
Evergreen might be small, a four-strong team, but it led the field with its insightful campaign for the British Tinnitus Association. The health specialist agency delivered impressive coverage at a time when the media focus was on Covid 19; the outcomes, driving sign-ups to a tinnitus biobank were even more impressive.
Case Study
Silver winner:
Prohibition PR
Finalists:
Definition Agency