We all know that understanding our audience's barriers and motivations is the key to effective health communications.

We all commit to putting people at the heart of our work but it is easy for distance to slip in, to get so busy in delivery the voice of the audience is lost.

Empathy Mapping is a tool that you can use solo or in teams and with stakeholders to find out how well you really know your audience or if your decisions are being led by assumptions. It is simple and easy to use - and free!

Ruth Dale, founder of Behaviour Change Marketing Bootcamp will take us through how to use a behavioural science based Empathy Map.

Over 400 people have now attended the Bootcamp training days and the Empathy Map is ALWAYS mind blowing.

Both from how simple it is but how supportive it is to you as a comms lead. It will open up creativity and ideas you've never thought of! Everyone attending will receive a copy they can use back at the office.

About the speaker

Ruth Dale, Coach, trainer and podcast host of the popular Behaviour Change Marketing Bootcamp where communicators and changemakers come to learn how to communicate change, influence behaviour and increase impact.

For over 15 years I’ve applied behavioural science to marketing & communications in order to tackle society's hardest challenges and public health priorities including vaccination, smoking, weight loss, getting active and mental health.

Contact: Ruth Dale
Email: [email protected]