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A Recipe for Measurement Success

A Recipe for Measurement Success

A Recipe for Measurement Success
CIPR NW, North West, measurement, evaluation, AMEC, Steph Bridgeman, measurement success
A Recipe for Measurement Success - AMEC's Integrated Evaluation Framework brings you  AMEC board director Steph Bridgeman, lead consultant at Experienced Media Analysts,  who will present the topic of AMEC’s integrated evaluation framework.

Steph will reveal the strategies she uses to explain the framework’s simple and thought-provoking structure to clients and will incorporate a recent case study to bring the framework to life.

Learn more about communications objectives, activities, outputs, outcomes and impact.

This webinar will appeal to:

• PR agency leaders and account teams involved in performance reporting
• In-house communicators seeking guidance on how to elevate conversations around team performance and the value they bring to the business
• PR freelancers curious about measurement best practice
• Students of communications and PR interested the academic thinking around measurement and insight

About Steph Bridgeman
Steph is a communications measurement specialist with nearly 25 years' experience advising government departments, major corporations, NGOs and SMEs in relation to reputation.  Her virtual agency, Experienced Media Analysts, provides flexible freelance insight teams to media monitoring agencies, evaluation specialists, PR agencies and media relations departments across the world.  They collate, cleanse, codify and curate media data so that organisations can understand better the outcomes and impact of their PR activities. 

Steph is a board member at the international Association for the Measurement and Evaluation of Communication (AMEC), chairs its academics and educators group, is a brand ambassador for the Institute of Directors and is a frequent speaker at HE and FE institutions on the topic of communications measurement.

Contact: Linda O'Neil
Email: [email protected]
When
13/07/2022 12:15 - 13:00
GMT Daylight Time
Where
Online
This event is full.

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