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Content management

content, management, digital, social media

Course aim
This two-day course provides PR practitioners with a thorough grounding in content management. It will show the importance of valued content as a constituent of any PR programme, as well as providing guidelines on developing a content strategy framework, content curation, creation and distribution, available tools and the measurement and evaluation of any PR-driven content marketing efforts.

Who should attend?
Anyone responsible for planning, creating and publishing online content.

What to expect

  • practical understanding of content marketing and how it can be applied to your public relations programmes
  • demonstration of best practice case studies
  • group discussions and sharing of experiences.

Course objectives
Participation in the course will provide you with training on:

  • the main principles of content marketing and how it can be used in PR
  • how to integrate content into a PR programme
  • how to create and implement a content plan
  • the principles of corporate storytelling
  • PESO and how/why it matters
  • available tools and what they can be used for
  • content measurement and evaluation.
Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully. 
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome.  We can also arrange private rooms for prayer or nursing for example.  Please email the team to let us know how we can support you.
 
When
18/06/2024 09:30 - 19/06/2024 16:30
GMT Daylight Time
Where
etc.venues Marble Arch 86 Edgware Road London W2 2EA
This event is full.
DateLocationRegister
18/06/2024LondonRegister19/06/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA
CM180624Digital PR and social media
18/09/2024OnlineRegister19/09/2024 15:30:00
Online
CM180924Digital PR and social media
12/11/2024OnlineRegister13/11/2024 16:30:00
Online
CM121124Digital PR and social media
Level
Intermediate
CPD
20.00
Category
Digital PR and social media
Trainers

Content management

content, management, digital, social media

Course aim
This two-day course provides PR practitioners with a thorough grounding in content management. It will show the importance of valued content as a constituent of any PR programme, as well as providing guidelines on developing a content strategy framework, content curation, creation and distribution, available tools and the measurement and evaluation of any PR-driven content marketing efforts.

Who should attend?
Anyone responsible for planning, creating and publishing online content.

What to expect

  • practical understanding of content marketing and how it can be applied to your public relations programmes
  • demonstration of best practice case studies
  • group discussions and sharing of experiences.

Course objectives
Participation in the course will provide you with training on:

  • the main principles of content marketing and how it can be used in PR
  • how to integrate content into a PR programme
  • how to create and implement a content plan
  • the principles of corporate storytelling
  • PESO and how/why it matters
  • available tools and what they can be used for
  • content measurement and evaluation.
Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully. 
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome.  We can also arrange private rooms for prayer or nursing for example.  Please email the team to let us know how we can support you.
 
When
18/06/2024 09:30 - 19/06/2024 16:30
GMT Daylight Time
Where
etc.venues Marble Arch 86 Edgware Road London W2 2EA
This event is full.

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