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Google analytics

Google, Search, Analytics, Digital, social, Media
Course aim

This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity.

Who should attend?
Suitable for anyone who wants to make better use of data contained in Google Analytics  to create more effective and valuable PR programmes.

What to expect

  • live walk through of all aspects of Google Analytics
  • practical examples and group discussions
  • insight from a trainer who is a specialist online PR and analytics consultant

Course objectives
Participation in the course will provide you with the knowledge of:

  • key differences between GA3 and GA4
  • managing the switch from GA3 to GA4
  • how to properly set up a GA account
  • how to build reports and explore data in GA
  • types of goals and objectives (now called conversions) that can be measured via GA
  • how to make use of G4's real time analytics functionality
  • how to create custom dashboards with Google Looker (formerly known as Google Data Studio)
 

 
When
08/03/2024 09:30 - 15:30
GMT Standard Time
Where
Online
DateLocationRegister
08/03/2024OnlineRegister08/03/2024 15:30:00
Online
GA080324Digital PR and social media
07/06/2024OnlineRegister07/06/2024 16:30:00
Online
GA070624Digital PR and social media
08/08/2024OnlineRegister08/08/2024 15:30:00
Online
GA080824Digital PR and social media
16/10/2024OnlineRegister16/10/2024 15:30:00
Online
GA161024Digital PR and social media
21/11/2024OnlineRegister21/11/2024 15:30:00
Online
GA211124Digital PR and social media
Level
Beginner
CPD
10.00
Category
Digital PR and social media
Trainers

Google analytics

Google, Search, Analytics, Digital, social, Media
Course aim

This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity.

Who should attend?
Suitable for anyone who wants to make better use of data contained in Google Analytics  to create more effective and valuable PR programmes.

What to expect

  • live walk through of all aspects of Google Analytics
  • practical examples and group discussions
  • insight from a trainer who is a specialist online PR and analytics consultant

Course objectives
Participation in the course will provide you with the knowledge of:

  • key differences between GA3 and GA4
  • managing the switch from GA3 to GA4
  • how to properly set up a GA account
  • how to build reports and explore data in GA
  • types of goals and objectives (now called conversions) that can be measured via GA
  • how to make use of G4's real time analytics functionality
  • how to create custom dashboards with Google Looker (formerly known as Google Data Studio)
 

 
When
08/03/2024 09:30 - 15:30
GMT Standard Time
Where
Online
Sign in or create an account to register Registration ends 07/03/2024 12:00
GMT Standard Time

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