This course lifts the lid on Google Analytics for public relations professionals. It provides an introduction to data-driven PR and an insight into how to use Google Analytics to measure and prove the value of PR and social media activity.
Who should attend?
Suitable for anyone who wants to make better use of data contained in Google Analytics to create more effective and valuable PR programmes.
What to expect
Participation in the course will provide you with the knowledge of:
Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent