Course aim
The aim of this course is to provide
an overview of using artificial intelligence (AI) in the public relations (PR)
sector. It'll explore the ways in which using AI can improve the efficiency and
effectiveness of PR campaigns and strategies, covering all aspects for PR
practise including research, planning, content creation, writing, media
relations, stakeholder engagement, and measurement and evaluation.
Participants will learn about the various
tools and technologies available for utilising AI in PR, including natural
language processing, machine learning, and automated image and video creation.
The course will also cover the ethical considerations surrounding using AI in
PR and the potential impact on the industry. By the end of the course,
participants will have a strong understanding of how to leverage AI in the PR
sector and be able to apply this knowledge to their own work.
Who should attend?
This course is ideal for all public
relations professionals who are interested in exploring using artificial
intelligence in their own work. It's also suitable for those who are looking to
stay up to date with the latest trends and technologies in the PR industry.
Participants should have a basic understanding of PR principles and concepts,
but no prior knowledge of AI is required. This course is also suitable for
those who are looking to gain a better understanding of the ethical
considerations surrounding using AI in PR and the potential impact on the
industry.
What to expect
- An overview of using
artificial intelligence (AI) in the public relations (PR) industry
- Information on the various
tools and technologies available for utilising AI in PR, including natural
language processing, machine learning, and automated messaging systems
- Insights on how AI can
improve the efficiency and effectiveness of PR campaign and strategies as
well as research, planning and content creation
- A discussion of the ethical
considerations surrounding using AI in PR and the potential impact on the
industry
- Hands-on exercises and case
studies to help participants apply what they have learned to real-world
scenarios
- A chance to network with
other PR professionals who are interested in using AI in their work
- Takeaways and resources to
help participants continue learning about AI in PR after the course is
over
Course objectives
Participation in the course will provide you with the knowledge to:
- Understand the various ways
in which artificial intelligence (AI) can be used in the public relations
(PR) industry
- Identify the tools and
technologies available for utilising AI in PR
- Evaluate the potential
benefits and drawbacks of using AI in PR campaigns and strategies
- Consider the ethical
considerations surrounding using AI in PR and its potential impact on the
industry?
- Apply what you have learned
about AI in PR to real-world scenarios through hands-on exercises and case
studies
- Stay up to date with the
latest trends and technologies in the PR industry related to AI
- Identify opportunities to
continue learning about AI in PR after the course is over
NOTE: In this course you'll be using ChatGPT. It may be helpful to
create a free account in advance by going to https://openai.com/blog/chatgpt/