This course is intended as an introduction to the concepts of data analysis in a PR context. It explores the fundamentals of gathering and analysing data, as well as learning how to identify relevant data sources to support a particular aspects of the overall PR process.
Who should attend?
Anyone who needs to use data for objective setting, audience research, PR planning, measurement and evaluation. Also for people who want to learn the soft skills required to effectively communicate data to stakeholders.
What to expect?
Participation in the course will allow you to:
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