Introduction to PR research

Introduction, beginners, research, market

Course aim
This interactive full day course provides an introduction and overview to research. It will help practitioners understand the difference between primary and secondary research and quantitative and qualitative techniques. It will include discussion of ethical approaches to research, how to avoid biases, issues of representivity and how to present findings. 

Who should attend?
All PR and Comms practitioners wanting to have an overview and understanding of research. It is particularly suitable for people who need to undertake research or commission research to help with strategy or campaign insight or evaluation.

What to expect

  • you’ll take part in a number of interactive exercises both leading and participating
  • there will be plenty of discussion
  • some background reading

Course objectives
Participation in the course will provide you with the knowledge to:

  • Understand the different types of research available to PR practitioners and their uses
  • Know how to undertake desk research effectively 
  • Understand simple quantitative methods such as surveys, panels, polls, referenda their uses and limitations
  • Explore a range of qualitative methods such as structured interviews, focus groups, deliberative panels and citizens juries
When
28/06/2022 09:30 - 15:30
Where
Online
DateLocationRegister
21/09/2022OnlineRegister21/09/2022 15:30:00
Online
IMR210922Planning, measurement and evaluation
16/11/2022OnlineRegister16/11/2022 15:30:00
Online
IMR161122Planning, measurement and evaluation
Level
Beginner
CPD
10.00
Category
Planning, measurement and evaluation
Trainers

Introduction to PR research

Introduction, beginners, research, market

Course aim
This interactive full day course provides an introduction and overview to research. It will help practitioners understand the difference between primary and secondary research and quantitative and qualitative techniques. It will include discussion of ethical approaches to research, how to avoid biases, issues of representivity and how to present findings. 

Who should attend?
All PR and Comms practitioners wanting to have an overview and understanding of research. It is particularly suitable for people who need to undertake research or commission research to help with strategy or campaign insight or evaluation.

What to expect

  • you’ll take part in a number of interactive exercises both leading and participating
  • there will be plenty of discussion
  • some background reading

Course objectives
Participation in the course will provide you with the knowledge to:

  • Understand the different types of research available to PR practitioners and their uses
  • Know how to undertake desk research effectively 
  • Understand simple quantitative methods such as surveys, panels, polls, referenda their uses and limitations
  • Explore a range of qualitative methods such as structured interviews, focus groups, deliberative panels and citizens juries
When
28/06/2022 09:30 - 15:30
Where
Online
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