This interactive full day course provides an introduction and overview to research. It will help practitioners understand the difference between primary and secondary research and quantitative and qualitative techniques. It will include discussion of ethical approaches to research, how to avoid biases, issues of representivity and how to present findings.
Who should attend?
All PR and Comms practitioners wanting to have an overview and understanding of research. It is particularly suitable for people who need to undertake research or commission research to help with strategy or campaign insight or evaluation.
What to expect
Participation in the course will provide you with the knowledge to:
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