This interactive full day course provides an introduction and
overview to research. It will help practitioners understand the
difference between primary and secondary research and quantitative and
qualitative techniques. It will include discussion of ethical approaches
to research, how to avoid biases, issues of representivity and how to
Who should attend?
All PR and Comms practitioners wanting to have an overview and
understanding of research. It is particularly suitable for people who
need to undertake research or commission research to help with strategy
or campaign insight or evaluation.
What to expect
Participation in the course will provide you with the knowledge to:
Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent