Introduction to PR

Introduction, beginners, PR

Course aim
This interactive two-day course will give you a solid grounding in practical Public Relations. You'll learn about what PR is, what it involves, and the value it brings. Our trainers will introduce and explain a range of different communication tools and techniques, and you'll take part in practical exercises to help you build the writing, planning and relationship building skills needed to thrive in early and mid-level PR roles.

Who should attend?
Anyone who is new to PR, whether in-house or consultancy, or from a marketing or administrative background. It is also suitable for anyone who has been working in PR for a short time, who has had no formal training, and wants to establish key principles and techniques.

What to expect?

  • introduction to basic principles and concepts of PR
  • group work and debates about what works in your organisation/industry
  • hands-on practical activities and analysis of examples from practice.

Course objectives
Participation in the course will provide you with the knowledge to:

  • define Public Relations and explain its value
  • explain the different disciplines and types of PR
  • describe different stakeholder groups and explain how to reach them
  • explain how to create a basic PR plan, including measurement and evaluation
  • explain the role of professionalism and ethics in PR
  • explain effective media relations, how to successfully build relationships with journalists and how to write for the media
  • explain how to use social media for different audiences and how to write for social media.
 
When
20/06/2023 09:30 - 21/06/2023 15:30
Where
Online
DateLocationRegister
08/02/2024OnlineRegister09/02/2024 15:30:00
Online
IPR080224Planning, measurement and evaluation
27/03/2024LondonRegister28/03/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA
IPR270324Planning, measurement and evaluation
16/04/2024LondonRegister17/04/2024 16:30:00etc.venues Chancery Lane
50-52 Chancery Lane,
London WC2A 1HL
IPR160424Planning, measurement and evaluation
11/06/2024OnlineRegister12/06/2024 16:30:00
Online
IPR110624Planning, measurement and evaluation
14/08/2024OnlineRegister15/08/2024 15:30:00
Online
IPR140824Planning, measurement and evaluation
10/10/2024LondonRegister11/10/2024 16:30:00etc.venues Marble Arch
86 Edgware Road
London W2 2EA
IPR101024Planning, measurement and evaluation
09/12/2024OnlineRegister10/12/2024 15:30:00
Online
IPR091224Planning, measurement and evaluation
Level
Beginner
CPD
20.00
Category
Planning, measurement and evaluation
Trainers

Introduction to PR

Introduction, beginners, PR

Course aim
This interactive two-day course will give you a solid grounding in practical Public Relations. You'll learn about what PR is, what it involves, and the value it brings. Our trainers will introduce and explain a range of different communication tools and techniques, and you'll take part in practical exercises to help you build the writing, planning and relationship building skills needed to thrive in early and mid-level PR roles.

Who should attend?
Anyone who is new to PR, whether in-house or consultancy, or from a marketing or administrative background. It is also suitable for anyone who has been working in PR for a short time, who has had no formal training, and wants to establish key principles and techniques.

What to expect?

  • introduction to basic principles and concepts of PR
  • group work and debates about what works in your organisation/industry
  • hands-on practical activities and analysis of examples from practice.

Course objectives
Participation in the course will provide you with the knowledge to:

  • define Public Relations and explain its value
  • explain the different disciplines and types of PR
  • describe different stakeholder groups and explain how to reach them
  • explain how to create a basic PR plan, including measurement and evaluation
  • explain the role of professionalism and ethics in PR
  • explain effective media relations, how to successfully build relationships with journalists and how to write for the media
  • explain how to use social media for different audiences and how to write for social media.
 
When
20/06/2023 09:30 - 21/06/2023 15:30
Where
Online
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