_

LinkedIn for PR professionals

LinkedIn, digital, social, media

Course aim
This one-day course is open to all PR professionals and will show you how to effectively integrate LinkedIn into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance and define metrics for your LinkedIn activity.

Who should attend?
Suitable for delegates that already have a personal LinkedIn profile but now wish to use the platform on behalf of clients or organisations and want to understand how LinkedIn can be integrated into the wider communications and marketing mix.

What to expect

  • How to use LinkedIn as a powerful public relations tool
  • LinkedIn as a publishing and blogging platform
  • Learn how to use LinkedIn as part of your content marketing strategy
  • Understand the ethics, terms & conditions and law including GDPR
  • How to optimise your company pages

Course objectives
Participation in the course will provide you with the knowledge to:

  • Optimise personal profiles and company pages
  • Exploit paid, earned, shared and owned content on LinkedIn
  • Use LinkedIn sponsored content effectively
  • Gain more value from LinkedIn company pages and personal team member profiles
 
When
12/03/2024 09:30 - 15:30
GMT Standard Time
Where
Online
DateLocationRegister
12/03/2024OnlineRegister12/03/2024 15:30:00
Online
LIP120324Digital PR and social media
09/07/2024OnlineRegister09/07/2024 15:30:00
Online
LIP090724Digital PR and social media
26/09/2024LondonRegister26/09/2024 16:30:00etc.venues Chancery Lane
50-52 Chancery Lane,
London WC2A 1HL
LIP260924Digital PR and social media
27/11/2024OnlineRegister27/11/2024 15:30:00
Online
LIP271124Digital PR and social media
Level
All
CPD
10.00
Category
Digital PR and social media
Trainers

LinkedIn for PR professionals

LinkedIn, digital, social, media

Course aim
This one-day course is open to all PR professionals and will show you how to effectively integrate LinkedIn into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance and define metrics for your LinkedIn activity.

Who should attend?
Suitable for delegates that already have a personal LinkedIn profile but now wish to use the platform on behalf of clients or organisations and want to understand how LinkedIn can be integrated into the wider communications and marketing mix.

What to expect

  • How to use LinkedIn as a powerful public relations tool
  • LinkedIn as a publishing and blogging platform
  • Learn how to use LinkedIn as part of your content marketing strategy
  • Understand the ethics, terms & conditions and law including GDPR
  • How to optimise your company pages

Course objectives
Participation in the course will provide you with the knowledge to:

  • Optimise personal profiles and company pages
  • Exploit paid, earned, shared and owned content on LinkedIn
  • Use LinkedIn sponsored content effectively
  • Gain more value from LinkedIn company pages and personal team member profiles
 
When
12/03/2024 09:30 - 15:30
GMT Standard Time
Where
Online
Sign in or create an account to register Registration ends 11/03/2024 12:00
GMT Standard Time

Sign in or create an account to complete your booking

Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent