This course will show you how to effectively integrate paid social media into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, and define metrics for your paid social media activity.
Who should attend?
Suitable for delegates that are already running organic social media activity on behalf of clients or organisations, but that want to understand how paid social media can be integrated into the wider communications and marketing mix.
What to expect
Participation in the course will provide you with the knowledge to:
Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent