This strategic-level course is about embedding reputational
risk in your organisation's management processes, with a view to
predicting and preventing crises, and mitigating reputational damage
when they do occur. You will learn how to identify and prioritise
reputational risk issues and how to turn them to advantage. You will
also learn to define where reputational risk lies when a crisis hits,
and how to respond effectively to that.
Who should attend?
Suitable for communication managers or senior PR executives who
are likely to have strategic involvement in identifying reputational
risk, crisis planning, and incident management.
What to expect
Participation in the course will provide you with the knowledge to:
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