This course illustrates how psychology can increase the impact of your
campaigns on the attitudes and behaviours of your stakeholders. It will
show you how to use psychological principles to segment your audience
effectively, grab their attention and influence how they feel and act
towards your brand.
Who should attend?
This course will be useful for those people designing and managing PR
campaigns which are aimed at changing perceptions or behaviours.
What to expect
Participation in the course will provide you with an insight into:
Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent