This course provides a detailed and practical examination of exactly what factors really do have an influence on Google search engine result rankings. It also provides a thorough grounding in the tools needed to make informed decisions about search, PR and content strategies.
Who should attend?
Suitable for practitioners who want to learn how to integrate SEO techniques into broader PR and communications programmes; or who now have responsibility for running or commissioning investment in SEO.
What to expect
Participation in the course will provide you with knowledge of:
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