enable participants to select and then use appropriate social media channels to
achieve their communication objectives. The workshop provides a solid grounding
in what each platform is capable of and how it works. It is updated every time
it runs to include the latest features and functions as the platforms evolve.
It is aimed at practitioners involved in the day-to-day management of social
media profiles - people who actually ‘do’ social media, as part of their job.
covered include Instagram, Facebook, LinkedIn, Twitter, YouTube, TikTok,
Snapchat and Pinterest. We also look at messaging apps such as WhatsApp,
Facebook Messenger, Nextdoor and tools that can help you manage social media
Who should attend?
involved in running social media accounts as part of their role.
who feel they are not getting the results they desire from their existing use
of social media.
who feel out of touch and need brought up to date with what social media is
capable of and how individual platforms work.
to the PR profession interested in learning how to apply their existing
knowledge of social media to a business environment.
practitioners still unconvinced of the value of social media and interested in
learning how it could be used more effectively by their organisation.
90 minutes of on-demand ‘explainer’ videos detailing the basic features of the
main social media platforms as well as a looking at new and emerging channels
and popular messaging apps.
studies and examples from a variety of sectors showing what organisations are
doing (and the results they are getting) from different social media platforms.
around increasing reach and achieving the desired response from your intended
coached, challenged and supported as you develop new ideas and inspiration to
improve your organisation’s use of social media.
new tools and software that can enhance your use of social media.
to ask questions and receive advice from an experienced trainer.
in this course provides you with the knowledge to:
informed decisions about which social media platforms will be most relevant to
support your specific communications objectives
evaluate your existing social media approaches
the importance of tone of voice in social media
what the law says about social media communications and how to use these
platforms safely and securely.
able to develop a range of social media content ideas