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Social media strategy

social, media, strategy, crisis

Course aim
This course will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.

Who should attend?

Suitable for delegates that are already running social media activity on behalf of clients or organisations, but that want to understand how social media can be integrated into the wider communications and marketing mix.

What to expect

  • more social media solutions for PR professionals
  • group discussions and case studies
  • insight from a trainer who specialises in online PR, SEO and analytics.

Course objectives
Participation in the course will provide you with knowledge of:

  • best practice planning, management and evaluation techniques
  • what other organisations are doing at the cutting edge of social media management
  • how to create the optimal mix of social media platforms
  • how to use innovative techniques such as sentiment analysis to drive social media activity
  • how to integrate social media activity into overall communications and digital marketing programmes
  • robust social media measurement and evaluation techniques.

Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully. 
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome.  We can also arrange private rooms for prayer or nursing for example.  Please email the team to let us know how we can support you.
 
When
14/02/2024 09:30 - 16:30
GMT Standard Time
Where
etc.venues Chancery Lane 50-52 Chancery Lane, London WC2A 1HL
DateLocationRegister
17/04/2024OnlineRegister17/04/2024 15:30:00
Online
SMS170424Digital PR and social media
18/07/2024OnlineRegister18/07/2024 16:30:00
Online
SMS180724Digital PR and social media
22/10/2024OnlineRegister22/10/2024 15:30:00
Online
SMS221024Digital PR and social media
03/12/2024OnlineRegister03/12/2024 15:30:00
Online
SMS031224Digital PR and social media
Level
Advanced
CPD
10.00
Category
Digital PR and social media
Trainers

Social media strategy

social, media, strategy, crisis

Course aim
This course will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.

Who should attend?

Suitable for delegates that are already running social media activity on behalf of clients or organisations, but that want to understand how social media can be integrated into the wider communications and marketing mix.

What to expect

  • more social media solutions for PR professionals
  • group discussions and case studies
  • insight from a trainer who specialises in online PR, SEO and analytics.

Course objectives
Participation in the course will provide you with knowledge of:

  • best practice planning, management and evaluation techniques
  • what other organisations are doing at the cutting edge of social media management
  • how to create the optimal mix of social media platforms
  • how to use innovative techniques such as sentiment analysis to drive social media activity
  • how to integrate social media activity into overall communications and digital marketing programmes
  • robust social media measurement and evaluation techniques.

Training that is inclusive: Diverse perspectives and experiences matter to us at the CIPR. We are fully committed to hosting accessible and inclusive training that enables you to attend and engage fully. 
Our venues have wheelchair access, hearing loops, toilet facilities are accessible and assistance dogs are welcome.  We can also arrange private rooms for prayer or nursing for example.  Please email the team to let us know how we can support you.
 
When
14/02/2024 09:30 - 16:30
GMT Standard Time
Where
etc.venues Chancery Lane 50-52 Chancery Lane, London WC2A 1HL
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