This course will show you how to effectively integrate social media and digital into your public relations strategy. It will help you to set objectives, identify opportunities, select tactics, assign resources, set governance, apply social across the organisation and define metrics for your social media and digital activity.
Who should attend?
Suitable for delegates that are already running social media activity on behalf of clients or organisations, but that want to understand how social media can be integrated into the wider communications and marketing mix.
What to expect
Participation in the course will provide you with knowledge of:
Creating an account takes 2 minutes and you will not be added to any mailing lists without additional consent