Visualising Data

Course aim
This course looks at how to analyse data, create stories and turn them into visual narratives which can run across digital platforms as well as traditional media.

In a multimedia world the importance of making data tell its story through visuals, video and interactive methods has never been more critical. Learn how to underpin your integrated campaigns with compelling visual content.

Who should attend?
Anyone who is building integrated PR campaigns using large and complex data sets and especially those commissioning graphic design/video/interactives.

• Group work and lots of delegate input
• Sharing experiences as well as learning from the course trainer
• Case studies to show good practice in data narratives
• Models and concepts to support effective visualisation
• Practical tools and templates

Course objectives
Participation in the course will provide you with the knowledge to:

• Plan and set campaign objectives
• Define and understand audiences
• Analyse data sets to create stories
• Develop creative concepts to visualise data
• Measure and evaluate