Designing your ESG Communication Strategy

Designing your ESG Communication Strategy

Designing your ESG Communication Strategy

Why design the right ESG communication strategy?
ESG (Environmental, Social, Governance) standards help companies measure and showcase their impact; consumers choose where to buy and investors where to invest. Impact is measured on the environment, society and the company's corporate governance – often, companies will determine which of these areas are most important to them, but they are all interlinked and tend to feed into one another.

Communicating how to save our planet and people does not have to be difficult. It is something you can build into your existing communication and business planning. By sharing your challenges as well as your successes, you will build trust and credibility through the eyes of your stakeholders.

Well-crafted people and planet communication messages and stories can be a powerful tool, from engaging employees and helping to drive change internally, to sparking stakeholders’ interest in the big milestones you are meeting. And it can also help to increase competitive advantage, as your position on social and environmental issues differentiates you from your peers.

What will the course cover?
Developing a successful ESG Communication strategy is not down to luck, a stroke of genius or just trying hard enough. A successful ESG strategy starts with making the right strategic decisions. To make the right decisions you need to think holistically and this course will help you do just that by equipping you with the tools that would help you: 

  • Design an ESG communication strategy and integrate it within your BAU tactics? 
  • Focus on the quick wins vs. Long term wins 
  • Bring employees and audience with you in the process 
  • Design tactics based on audience’s mindset 
  • Design an actionable roadmap to communicate ESG effectively
  • Avoid the danger of “Green Washing” 

Who should attend:
This course is designed for anyone who is responsible for designing and embedding their organisation/ Clients’ internal and external ESG communication strategies including:

  • Internal Communication Directors 
  • Internal Communication Managers 
  • Internal Communication Consultants 
  • Corporate Affairs Directors 
  • PR Managers 
  • PR Consultants
  • Founders of PR/Internal Communication consultancies and agencies 

What to expect:

  • Pre-session short preparation to ensure you get the most out the day 
  • Group exercises and discussions 
  • Individual reflection and action plan post session 
12/09/2023 09:30 - 15:30
GMT Daylight Time

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