The modern PR profession is a far cry from the outdated "spin doctor" stereotype. But what does it really mean to practise ethically in today’s communications landscape? How do we assess client requests, strategic decisions and campaign outcomes while upholding our professional integrity?

This free on-demand training series, exclusive to CIPR members, helps you answer those questions through three focused modules:

• What is ethics? Understand the concept of ethics from both personal and professional perspectives.
• How should I think about ethics? Learn practical tools and techniques for ethical decision-making, including key ethical theories.
• Practical applications.  Explore what ethics means day-to-day in PR, including your responsibilities as a practitioner.

Each module takes around 35–45 minutes to complete and the full series is worth 5 CPD points.

Having successfully completed the on-demand training, consider enrolling on one of the follow-up AI Ethics live sessions scheduled for 29 April 2026 or 14 October 2026.  These Examines the ethical challenges posed by artificial intelligence in today’s PR practice.  It encourages reflection on what it means to be an ethical practitioner in the age of AI, including how to assess AI tools, client demands, and campaign strategies while upholding professional integrity.

Price: Members: £FREE + VAT  Non-Members: £150.00 + VAT