Module 1: What is ethics?
This module explains what we mean by ethics and answers the question ‘What is ethics?’ in both a personal and professional capacity.

• Objectives:
  • Answer the question ‘What is ethics?’
  • Explain the similarities and differences between personal and professional ethics 
    

Module 2: How should I think about ethics?
This module offers introductory level advice on how we can apply tools and techniques when thinking about ethics.

• Objectives:
  
  • Understand what to consider when making ethical decisions
  • Introduce the theory of reflective equilibrium
  • Introduce ethical principles of utilitarianism, categorical imperative and situational

Module 3: Practical applications
This module will look at ethics in a practical way and will consider ethics particularly through the lens of the PR professional.

• Objectives:
  • Understand why ethics in important in PR
  • Understand our ethical responsibilities in the PR profession
  • Offer some practical steps to deal with ethical issues in PR
  • Introduce the CIPR Code of Conduct and the Global Alliance Guiding Principles of Ethics
  • Introduce other guidelines, decision making tools and support offered by the CIPR

Once you register, you'll have access to the content for the next 6 months and will be notified a month prior to access being withdrawn. Once completed, you can log 5 CPD points.

Having successfully completed the on-demand training, consider enrolling on one of the follow-up live sessions scheduled for 18 June 2024 or 7 November 2024.  These facilitated conversations offer an opportunity for individuals who have completed the Ethics on-demand training to engage in discussions about their learning alongside fellow PR professionals.