Measuring what matters

Healthcare communications have the power to influence behaviour change and improve health outcomes for patients. Research and evaluation are critical to a successful campaign, however, measuring outcomes can be difficult and often is left as an afterthought.

Join us on Wednesday 26 January, 8.30am, where we will discuss the importance of evaluation in communications, how you can best measure the success of your efforts and hear best practice examples in action.

We are pleased to be joined our panellists:
- Hayat Rachi, Chief Marketing Officer of Askem
- Gemma Moroney, co-founder of Shook
- Ross Wigham, deputy director for Northumbria Healthcare and Chair of NHS Providers #CommsLeads network

This event is free to attend but we would like you to consider making a donation for this event to support our CIPR Iprovision benevolence fund. Iprovision makes a meaningful difference to the lives of CIPR members who have fallen on tough times.

Hayat Rachi
Hayat Rachi is Chief Marketing Officer at Askem. Want to know if your web users found what they were looking for? Askem! Askem is a data-driven feedback tool for reporting and insights, to increase customer satisfaction and decrease customer support costs. Hayat Rachi was also CEO of her own B2C company for 6+ years until exit, and now shares her marketing tips to entrepreneurs. Being data-driven was key to her success.


Ross Wigham 
Ross Wigham is the current chair of the national NHS providers #CommsLeads network and deputy director at Northumbria Healthcare. Northumbria is one of the largest and best performing NHS organisations in the country and has been twice rated Outstanding. Before this, Ross was head of communications and marketing at Gateshead Health. Prior to joining the NHS, he ran communications for one of the biggest local authorities in the country. He is also an experienced journalist and blogger, having spent a decade in London working for trade publications and later developing content for organisations such as Sony, HSBC and BusinessLink. Ross regularly speaks at national conferences and events for bodies such as the Chartered Institute of Public Relations (CIPR), Local Government Association, Public Policy Exchange, FirePro and NHS providers.

Gemma Moroney
Gemma Moroney (@WelcomeToShook@_ghop) is co-founder of SHOOK. The agency exists to make work that shakes the world, using behaviour design and creativity to fix brand, business and behaviour challenges. Their belief: shake, don’t just make.  SHOOK works for clients including Adult Cerebral Palsy Hub, UK for UNHCR and The Gut Stuff, won best new consultancy in 2020, was highly commended for best public affairs campaign at the PRWeek Awards and won best health & wellbeing campaign at the Creative Moment and the PRCA awards.  Gemma is a regular speaker on communications effectiveness, has written a guide to KPIs and measurement for ISBA, wrote AMEC’s Planning Primer Guide and has helped train for the PRSA.

26/01/2022 08:30 - 09:30

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