How will AI integrate into PR practice in the next 5 years & how will it affect practitioner behaviour?

Join Andrew Bruce Smith FCIPR MPRCA, a renowned expert in artificial intelligence and its applications in digital PR, social media, SEO and analytics at this event delivered in collaboration with PRCA NI and CIPR NI.

Andrew is from Esherman a specialist consultancy delivering world class social media, SEO, PPC and analytics training, is a renowned expert in artificial intelligence and its applications in digital PR, social media, SEO, and analytics.

With a foundational education in Philosophy and Mathematical Logic from the University of Edinburgh (1981-1985), he developed a keen interest in AI early in his career. Andrew further honed his skills in AI programming languages in the late 1980s, a time when AI was still nascent. Pioneering the adoption of AI content tools such as Wordsmith in the early 2010s, Andrew has consistently stayed at the forefront of technological innovation.

This, coupled with his leadership as the Chair of the CIPR’s AI in PR panel, makes him a much sought-after speaker and commentator on the impact of AI. With a remarkable career spanning 38 years, Andrew has strategically integrated AI into digital communications programmes for some of the world’s largest brands.

His expertise in AI and its integration with social media and analytics has earned him five Google Analytics Individual Qualifications and the status of an approved Google Partner in search advertising. Andrew’s contributions to the field have not gone unnoticed - make it a date!

Contact: Arlene McPhillips
Email: [email protected]